Exalenz Bioscience Announces the Global Market Launch of the New BreathID® Hp for Detection and Management of H. pylori

JERSEY CITY, N.J., July 15, 2013 /PRNewswire/ -- Exalenz Bioscience (TASE: EXEN), developer of advanced diagnostic systems that use a patient's breath to detect and help manage gastrointestinal and liver conditions, announced today the global launch of the BreathID Hp, a next generation device in the company's BreathID product line. BreathID Hp facilitates a 'test and treat' protocol, as recommended by the American College of Gastroenterology (ACG) guideline, by offering the most technologically advanced, fastest, highly accurate and specific, non-invasive test for H. pylori.  According to the Centers for Disease Control, approximately two thirds of the world's population is infected with H. pylori, which is often undiagnosed and untreated.  It is the leading cause of peptic ulcers and is known to increase the risk of gastric (stomach) cancer.

Exalenz also announced today that it has formed in the U.S. a new direct sales and clinical support organization, designed to better address customer needs. The new strategy will provide improved support for the company's innovative, diagnostic system, intended for in-office and urgent care facility use.

"I'm very excited about the next generation product and our new U.S. organization, which includes an existing and newly hired sales team as well as a clinical support team.  In addition, a couple of weeks ago, former J&J executive Mr. Ted Foltyn joined Exalenz as the new V.P. of Worldwide Marketing and Business Development.  I'm confident that with all of these additions the company will make significant progress in addressing the global market," said Lawrence Cohen, CEO of Exalenz.

BreathID Hp is a compact system that can fit on a small table or countertop.  The new device is EMR (electronic medical records) compatible and Clinical Laboratory Improvement Act (CLIA) non-regulated – essentially, any properly trained healthcare professional can operate it by simply following the screen-displayed directions.

The BreathID Hp test is very easy to perform and takes approximately 10-15 minutes to complete and deliver results, thus enabling the physician to immediately prescribe treatment if necessary. The system can also be used to test if the H. pylori bacteria has been eradicated. BreathID Hp provides a huge benefit for the health care system by reducing costs and repeat patient visits. Testing costs are reimbursable by Medicare, Medicaid and most other payers.

"Our new strategy is to provide physicians with the best technology and complementary service to assist them in caring for their patients and help them to 'test and treat' in the most cost effective, efficient manner possible. Our new sales and clinical support teams are available to work directly with physicians in terms of system education, training, utilization and proper integration," said Mr. Foltyn.

Helicobacter pylori (H. pylori), is a Gram-negative, microaerophilic bacterium found in the stomach and linked to the development of various digestive conditions as well as peptic ulcers and gastric cancer. According to reports, approximately 20% of people under 40 years old and half of adults over 60 years old in the U.S. are infected, with higher rates in developing countries.  Usually, H. pylori is diagnosed using a stool sample or a blood test.  These tests are more invasive and don't directly detect the presence of the bacteria. For these and other reasons, leading practice associations, like the ACG, recommend breath testing as a non-invasive choice for the diagnosis, management and eradication of H. pylori. 

About Exalenz Bioscience
Exalenz Bioscience develops medical equipment that uses the breath to diagnose and help manage GI and liver conditions.  The BreathID system is patient and user friendly, provides results in a matter of minutes, and is clinically proven to be 99% accurate. Unlike the competition, the BreathID system tests continuous samples of breath and operation is as simple as pushing one button. The BreathID system is FDA cleared and has a CE mark.

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This news release may contain "forward-looking statements." Statements in this press release, which are not purely historical, are forward-looking statements including statements concerning the Company's business outlook or future economic performance, anticipated revenues, expenses or other financial items, plans and objectives related thereto, and assumptions or expectations relating to any future events, conditions, performance or other matters. Forward-looking statements are subject to risks, uncertainties and factors including, but not limited to, changing customer demands, changing regulatory requirements, customer acceptance of the Company's products, the impact of competitive products and pricing, dependence on existing management, that technology may not function as expected and general economic conditions. The Company assumes no obligation to update the information in this release.

Press Contact:                     
Marjie Hadad
Media Liaison
Exalenz Bioscience
[email protected]
+972-54-536-5220

SOURCE Exalenz Bioscience

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