Evite® Unveils February Party Trend Report with Tips and Trends for Spreading the Love this Valentine's Day

Party Brand Partners with Blogger Jessica Shyba of Momma's Gone City to Offer Exclusive, Free Valentine's Day Card - Donations Made to SPCA with Each Card Sent

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Evite

Feb 04, 2014, 09:00 ET

LOS ANGELES, Feb. 4, 2014 /PRNewswire/ -- Evite (www.evite.com), the leader in digital invitations and social planning since 1998, today revealed its monthly Party Trend Report which features insight on holiday party trends and tips. Valentine's Day is only weeks away and with over 10,000 Evite invitations already sent for the holiday, it's clear that love is in the air. As such, this month's report includes decor trends and unique food and beverage ideas from the party experts at Evite to help hosts, guests and celebrators make the most of their Valentine's Day. Additionally, since Valentine's Day cards are precious keepsakes, the site has also joined forces with Jessica Shyba of Momma's Gone City (www.mommasgonecity.com) to create a one-of-a-kind digital card for the holiday, featuring a photo of her son, Beau, and dog, Theo, who take daily naps together. For each card sent, Evite will make a donation to the Santa Cruz, CA SPCA.

"We believe Valentine's Day is a day for everyone, and with Evite, people can find everything they need – festive invites, sweet Valentine's Day cards and decor ideas and recipes – to share the gift of friendship, appreciation and care, so they can truly celebrate love of all kinds," said Jennifer Dominiquini, chief marketing officer of Evite. "We're excited to partner with Jessica and provide our users with another way to spread the love this holiday and give back to an amazing cause."

Valentine's Day

What's trending: On average, this year's party size is 25 people, which indicates Valentine's Day isn't just for couples anymore; people are expanding the festivities and gathering with groups of friends and family members to celebrate love of all kinds. People can send flowers to a pal or host a traditional gift exchange with girlfriends with surprising touches like a DIY nail art bar.

Top decor: Whimsical, pastel decorations with soft touches are the most popular this year. Think tissue-paper flowers or a fun, colorful paper fan backdrop. The color scheme is all about incorporating radiant orchid with traditional Valentine's Day colors of pink, red and white, to create a festive, yet slightly unexpected, ombre look.

Food ideas: Nothing says Valentine's Day like a sweet and decadent dessert. This year, it's all about adding that fun touch to a delicious sweet treat – adorn the traditional vanilla frosted cupcakes with colored sugar flowers, or top a cake with an eye-catching fun sparkly topper.

Cocktail suggestions: Keep it festive with soft, pastel, colorful drinks. Serve pink lemonade with an unexpected touch of lavender-flavor, or pair the unusual combination of blackberry and sage for a delicious spritzer.

Starting Feb. 1, 2014, users can share Shyba's festive Valentine's Day card with friends and family through Evite's digital social expression platform, Evite Postmark. The card features a treasured photo of Beau and Theo, which comes in a variety of colors. This is the first time her beloved photographs will be available commercially. For each Theo & Beau card sent, Evite will donate 50 cents per card, up to $5,000.

"Beau and Theo's heartwarming relationship exemplifies what the holiday is all about," said Jessica Shyba of Momma's Gone City. "I'm thrilled to partner with Evite to celebrate Valentine's Day and share photos with my fans and larger audience, while giving back to a local cause that's so close to my family."

To view Jessica's Valentine's Day collection and other free cards for the holiday, please visit Evite Postmark: http://www.postmark.com/valentines-day/. For additional details on all things Valentine's Day, including party planning tips, decor ideas and recipes, please visit http://ideas.evite.com/. Given the trend of celebrating all those you love this holiday, girlfriends can also use Evite to obtain a discount on a Radiant Orchid bouquet—a unique arrangement inspired by the color of the year from ProFlowers.com—and surprise their pals with a colorful gift.

About Evite

With over 32 million registered users, Evite (www.evite.com) is the leading digital invitation and social event planning brand. Evite's free, easy-to-use invitation designs kick off more than 7 million parties and gatherings every year. With 28,000 invitations sent every hour, and party-planning tools that handle hundreds of millions of RSVPs annually, Evite is responsible for more celebrations than any other online brand. Launched in 1998, Evite is headquartered in Los Angeles and is a wholly-owned operating business of Liberty Interactive Corporation (NASDAQ: LINTA, LINTB).

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About Momma's Gone City

After moving to Manhattan with her family over four years ago, Jessica Shyba began sharing her adventures in the city on her online journal, the lifestyle blog Momma's Gone City. Since returning to Santa Cruz with three babies and her husband, it was time to adopt a puppy, and so began the sweet fairy tale love story that is Theo and Beau. Jessica has been featured on many major media outlets and her followers continue to rise by the thousands across popular social media platforms. In December, 2013 Jessica signed a book deal with Fiewel & Friends to release the children's books Naptime with Theo and Beau in February 2015, and Bathtime with Theo and Beau in February 2016.

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SOURCE Evite