evian® Announces 'Live Young®' Partnership with Fashion Icon Issey Miyake

Fourth Annual Limited Edition Designer Bottle now available for Pre-sale

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Sep 21, 2010, 09:18 ET

WHITE PLAINS, N.Y., Sept. 21 /PRNewswire/ -- evian® Natural Spring Water has partnered with world-renowned fashion icon Issey Miyake, known for his innovative and minimalist style, to unveil its fourth annual limited edition designer bottle. Miyake joins an inventive and celebrated line-up who have unveiled designer bottles for the brand since 2008, including Christian Lacroix, Jean Paul Gaultier, and Paul Smith.

The new bottle design is decorated with an imaginary, shimmering flower; a symbol of youth and the evian signature message, "Live young." The inspiration for the bottle sprung from the Pleats Please line for which Issey Miyake is known, emoting a modern and functional design that has attracted the attention of the fashion-conscious public across the world.

"evian encourages everyone to live life by seeking memorable experiences, trying new things, and seizing every moment. The Issey Miyake bottle design, glowing with both optimism and freshness, is a perfect pairing with the brand," said Jerome Goure, vice president of marketing for Danone Waters of America, Inc. "This simple yet vibrant creation uniquely decorates our all natural and perfectly pure evian water – we are thrilled to add it to our collection."

The Issey Miyake Limited Edition evian bottle is now available for pre-sale at http://shop.evian.us. For more information on the collaboration, visit http://facebook.evian.com.

About evian®

evian® is all natural and perfectly pure.

Every drop of evian is filtered naturally through layers of glacial sand during a 15+ year journey deep in the heart of the Northern Alps, giving it the purity and taste that nature intended.

More information can be found on www.evian.us, and facebook.evian.com.

SOURCE evian