evian® and French Fashion House KENZO Partner To Release 2015 Limited Edition Bottle

WHITE PLAINS, N.Y., Sept. 30, 2014 /PRNewswire/ -- This year, evian^® and French fashion house KENZO collaborated to design the 2015 evian Limited Edition bottle. KENZO's Creative Directors, Carol Lim and Humberto Leon, have united with evian to convey their graphic, intimate vision for this one-of-a-kind creation unveiled at Paris Fashion Week and available in the U.S. beginning November 2014.  

The mysterious and strange oeuvre of artist and director David Lynch influenced the KENZO Fall-Winter 2014 collections for men and women, and it is in this vein that the bottle's motif was created. The design features a broken floor pattern, toying with the idea of shifting the elements.

Offering a magnifying glass effect when full, the bottle's purple fragmented pattern is penetrated by a sole lime zig-zag, giving the holder a distorted and skewed view of its ultra-pure contents.  Born in the purity of the Alps, dressed with a twisted spirit, the bottle embodies a naturally playful energy:  a theme that united the two brands.

Since 2008, evian has been working with the world's most prestigious designers to create a Limited Edition bottle. Through the creative vision of artists such as Diane von Furstenberg, Paul Smith, Jean-Paul Gautier, Issey Miyake and Elie Saab, each collaboration is a renewed celebration of purity and playfulness, and a reinterpretation of evian's spirit through art and design.

The evian^® + KENZO 2015 Limited Edition bottle will be available for purchase in 750mL glass at shop.evian.us beginning November 2014.

About evian®
evian water starts as snow and rain on the peaks of the pristine French Alps. Protected deep in the heart of the mountains, each drop filters through layers of mineral-rich glacial sands for over 15 years. Pure as nature intended, the water springs from the source in Evian-Les-Bains where it's been bottled since 1826.

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About the evian® Limited Edition Collection

The evian Limited Edition Collection first launched in 1992 with the Olympic Games Limited Edition bottle. evian has since partnered with the world's most esteemed designers, including Issey Miyake, Paul Smith, Jean Paul Gaultier, Christian Lacroix, Courreges, Diane von Furstenberg, Elie Saab, and now, KENZO.  From bold and innovative designs to international fashion designer collaborations, each Limited Edition bottle design celebrates the perfectly pure water inside, evian Natural Spring Water, and maintains the evian Live young spirit: "Youth is not a matter of age, it is an attitude".

Contact:  
Ashley Calame
Edelman
212.819.4867
[email protected]

Since 2011, Humberto Leon and Carol Lim have been creative directors of KENZO, reviving the spirit which lies at the origin of its success. Founders of the concept store Opening Ceremony, launched in September 2002 in New York, and creators of the eponymous label, Humberto Leon and Carol Lim are now at the helm of KENZO, aiming to inject their original energy into Parisian fashion.

At the core of their approach, there is a love for travel, art, culture and fashion that manifests in all that they do. At Opening Ceremony, they successfully combine up-and-coming brands as well as established labels, while defying the standard expectations of the moment.  In the image of young Kenzo Takada, who managed to cleverly upset the codes of the 70's, this new creative duo breaks away from the expected. Driven by the environment of the 21st century, they consider the KENZO style like a game with resolutely personal rules.  Originally from Japan, Kenzo dreamed of coming to Paris. His wish became a reality in 1970 when he opened his first boutique, Jungle Jap, located in the Galerie Vivienne in Paris' 2nd arrondissement.  Right from the beginning, he offered a different vision from the establishment of Parisian couture and the closed creative universe at that time.  A visionary, and surrounded by an exciting group of friends, he anticipated a free global spirit.

Hailing from California and of Asian origins, Humberto Leon and Carol Lim want to take advantage of all creative aspects of the world around them. Collaborating with avant-garde artists, musician, actors, designers and many others, they have brought a unique twist with them to Paris.  Their spontaneity and experience are indispensable to fashion today. Their mission at KENZO is to instill a real joy of living and convey a freshness to the brand, while at the same time continuing to surprise and shake up the 'jungle' of fashion.

Photo - http://photos.prnewswire.com/prnh/20140930/149312   
Logo - http://photos.prnewswire.com/prnh/20140930/149310   
Logo - http://photos.prnewswire.com/prnh/20140930/149311

SOURCE evian

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