Event Marketing: Measuring the Success of "Big Game" Marketing and Sponsorships

NEW YORK, Jan. 30, 2014 /PRNewswire/ -- As the "big game" and the Olympics move to the forefront of consumer awareness, marketers are spending more to create campaigns tied to these events. With the costs to sponsor major events continuing to escalate, it is more important than ever that marketers not only understand, but be able to prove that these campaigns are delivering Return on Investment (ROI) and Return on Objective (ROO) for the organization.

(Photo: http://photos.prnewswire.com/prnh/20110306/NY37712 )
(Logo: http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a )

For more details and to register: http://prn.to/BigGameROI

CommPRO and PR Newswire bring together a panel of experts for a free webinar, Measuring the Effectiveness of Sponsorship and Event Initiatives on Monday, February 3 at 2PM ET. Discussion points will include visual storytelling, integrating social media into your brand's marketing strategy, and extending the impact and longevity of an event campaign or sponsorship beyond the actual event. This roundtable discussion will feature:

• Michael Pranikoff, Global Director of Emerging Media, PR Newswire
• Zara Ingilizian, Consumer Products Executive
• Jack Neff, Editor at Large, Advertising Age

"The ad dollars spent around big events are increasing every year," says Pranikoff. "There is awareness and there is attention. Many of these events generate awareness for participating brands, but their ability to drive attention is not as well understood or capitalized on. Metrics have always been an important part of marketing success, and it is time we apply them to event marketing and sponsorships."

Click to Tweet

About PR Newswire  

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:

Caitlin Carragee 
Manager, Marketing Communications 
201.360.6363
[email protected]

SOURCE PR Newswire Association LLC