Even the Score Coalition Releases Video Parody Of Viagra Spot Highlighting Absurdity Of Continued Gender Inequity In Sexual Health
VIDEO COMES LESS THAN TWO WEEKS BEFORE LANDMARK FDA WORKSHOP ON FEMALE SEXUAL DYSFUNCTION
WASHINGTON, Oct. 16, 2014 /PRNewswire-USNewswire/ -- Following the debut of a first-of-its-kind Viagra ad featuring a woman peddling erectile dysfunction medication, a coalition of national women's health and advocacy organizations today released a parody of the ad highlighting its absurdity from the perspective of the 1-in-10 women who suffer from the most common form of female sexual dysfunction but have zero FDA-approved medical treatment options for their condition.
The parody video from the Even the Score coalition, titled #WomenDeserve Better, pokes fun at the new Viagra ad in which a beautiful woman with a sexy British accent oozes sympathy and encouragement for men experiencing erectile dysfunction (ED), assuring them that "plenty of guys have this issue – of not just getting an erection, but keeping it" and urging them to ask their doctors about Viagra if "ED is stopping what you started."
In the Even the Score parody, the woman gamely begins her recitation of why men should explore their options for ED medical treatments, but just can't swallow the hypocrisy – breaking from character (and her fake accent) to ask viewers: "Are we really so far behind that we don't think women have the right to sexual desire?"
Watch the new Even the Score video, and get the facts about the spot here.
This new Viagra ad comes as men currently have 26 approved medical options marketed for the treatment of sexual dysfunction – including eight indicated for erectile dysfunction alone – while women have zero for their most common complaint, known as hypoactive sexual desire disorder (HSDD), or distressing low sexual desire.
"So now women are being trotted out to convince men it's okay for them to take advantage of medical treatment options for sexual dysfunction while those same women have zero options of their own. This would be laughable if it wasn't such an indictment of the ridiculous gender inequity that exists when it comes to sexual health," said Susan Scanlan, Chair of Even the Score and Chair emerita of the National Council of Women's Organizations.
Even the Score's new parody video debuts less than two weeks before the Food and Drug Administration (FDA) holds a landmark public workshop on female sexual dysfunction on Oct. 27. The meeting will represent a historic moment in the fight for gender equity in sexual health where patients, patient advocates, health care providers and sexual health experts will discuss the issue and the need for medical treatment options for women.
"We're at a pivotal moment in the fight for gender equity in sexual health and women deserve a voice in this debate. That's what our new video is all about – calling attention to this laughable absurdity while urging all those who believe women deserve equal options for sexual health to get involved," Scanlan said. "We commend the FDA for its focus on female sexual dysfunction and look forward to making the voices of women who experience HSDD heard through this video parody and at the FDA workshop on October 27."
Even the Score: A Campaign for Women's Sexual Health Equity was launched earlier this year by a diverse group of women's health and research organizations following the FDA's approval of the 26th drug marketed to treat male sexual dysfunction, without a single treatment option available for women's most common sexual complaint.
Through Even the Score, the groups are leading the fight for safe, FDA-approved treatment options for the most common form of women's sexual dysfunction, and for the rights of women to be given the same access to treatments that allow them to make decisions on their sexual health with their doctors. In America, 1-in-10 women report experiencing sexual dysfunction with distress; and more women (43 percent) report experiencing sexual dysfunction than men (31 percent).
Supporters of the Even the Score campaign include: American Sexual Health Association; Association of Reproductive Health Professionals; Black Women's Health Imperative; CHANGE: Center for Health and Gender Equity; EmpowHER; HealthyWomen; HisAndHerHealth.com; International Society for the Study of Women's Sexual Health; Jewish Women International; National Council of Women's Organizations; National Women's Health Resource Center; Middlesex MD; National Association of Nurse Practitioners in Women's Health; National Hispanic Medical Association; Palatin Technologies; Sexual Medicine Society of North America; Society for Women's Health Research; Sprout Pharmaceuticals; Red Hot Mamas; The Blue Thong Society; The Institute for Sexual Medicine; The Women's Research & Education Institute; and Trimel Pharmaceuticals.
Video - http://www.youtube.com/watch?v=KVdJ5AdmhSQ
Logo - http://photos.prnewswire.com/prnh/20141016/152614LOGO
CONTACT: Jaime Horn, 202/827-7859, [email protected]
SOURCE Even the Score
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