Evariant Announces Appointment of Kristin Hambelton as Chief Marketing Officer

Former Adobe/Neolane executive will lead marketing and inside sales efforts

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Sep 18, 2014, 12:00 ET

FARMINGTON, Conn., Sept. 18, 2014 /PRNewswire/ -- Evariant, a leader in leveraging big data, specifically targeted relevant analytics and relationship management tools and methods to achieve healthcare transformation, today announced that Kristin Hambelton has been named chief marketing officer (CMO) for the company. As CMO, Hambelton will be responsible for leading marketing and inside sales at Evariant. She will oversee all marketing strategy and operations including product marketing, branding, demand generation, and corporate communications. She will also manage the team that is responsible for identifying, qualifying, and developing opportunities for the Evariant sales organization.

Prior to joining Evariant, Kristin worked for Adobe as a result of their acquisition of Neolane, the leader in cross-channel campaign management software, where she served as vice president of marketing. Kristin was part of the executive team that drove significant year-over-year growth, leading to the sale of the company to Adobe for a 10x revenue multiple. Prior to Neolane, Kristin held marketing leadership roles at IDC, Kronos, and Digital Equipment Corporation. She has been recognized for her achievements by several organizations, including a Bronze Stevie Award for Female Business Executive of the Year and Sales Lead Management Association's 20 Women to Watch.

"Kristin is a seasoned and accomplished marketing executive that is adept at developing cutting-edge marketing strategies that deliver results," said William Moschella, CEO of Evariant. "We are excited to have Kristin's leadership to help us transform our brand, drive leads, increase awareness, and position the Evariant platform for success in the marketplace."

"The healthcare industry today is faced with a changing competitive landscape, regulatory compliance and cost pressures, and most markedly, the consumerization of healthcare," Hambelton commented. "I am thrilled to be joining Evariant, an early leader in the healthcare communications platform space, and I look forward to helping them succeed in today's new healthcare landscape."

About Evariant
Evariant combines healthcare marketing and relationship management products, business data and analytics into a unified platform, so healthcare organizations can identify market opportunities, measure marketing campaigns against reportable ROI and improve patient and physician engagement. For more information visit www.evariant.com. You can also follow us on Twitter, Facebook and LinkedIn.

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SOURCE Evariant