European Wax Center Continues To Dominate As The Leader In The Beauty Lifestyle Services Industry

HALLANDALE BEACH, Fla., Jan. 17, 2018 /PRNewswire/ -- As the beauty lifestyle industry continues its rapid growth, European Wax Center continued to thrive in 2017. "2017 was a standout year for European Wax Center with 21% year over year growth. We opened 58 new centers across the country, and launched exciting new product additions to our Strut 365™ product portfolio, while continuing to make significant investments in the infrastructure of the brand," said David Coba, CEO and co-founder of European Wax Center (EWC).

As European Wax Center continues to extend its footprint in the market, key milestones in 2017 included:

• Performed approximately 18MM services to guests throughout 644 locations, an increase of 2MM services over the previous year.
• Served 11.9 million visitors, an increase of 14% from 2016.
• Provided almost 7MM bikini services as a single category with over 5MM Brazilian waxes--ranked #1--within the category.
• Performed almost 4MM eyebrow waxes, making it the second most popular service.
• Relaunched Slow It Body Wash and Slow It Body Lotion to the Strut Smoothly™ collection.
• Launched the Browfection Tinted Brow Builder to the Strut Boldly™ collection to further reinforce EWC as the Expert in Eyebrows™.
• Continued to make significant investments in technology platforms to enhance customer journey analytics that will ultimately enable centers to tailor their guest experiences.
• Concluded 2017 with a strong backlog of over 200 licenses sold for centers to be developed in the future.

European Wax Center kicked off 2017 with an empowering advertising campaign—"Revealing You. Revealing Beautiful Skin"-- that delivered on the brand's positioning of unapologetic confidence that is about revealing beautiful skin while being true to one's self. The campaign appeared in TV, radio and OOH channels as well as substantial digital elements including influencer programming, digital content partnerships and social media. In addition, EWC debuted the brand's first influencer ambassador campaign, Strut Society, with a launch event that highlighted and introduced 16 influencers from various categories including, lifestyle print and digital, beauty and fashion. National campaign elements that EWC invested in were showcased in fashion and lifestyle publications including Allure, Cosmopolitan, Glamour, and InStyle. 

"Our team's dedication to deliver an unparalleled waxing and product experience, along with an unrelenting commitment to our brand values remain critical to our growth and success. The growth throughout 2017 validates our commitment to our employees, our franchisees and their associates, as well as our guests," added Coba.

About European Wax Center
European Wax Center was founded by siblings David and Joshua Coba in 2004. The concept was simple: to bring the EWC unique waxing experience to women and men in a setting with a modern environment featuring crisp, clean lines, private waxing suites, and providing the most professionally trained waxing experts, with exceptional service. And the first wax is always complimentary (brows, underarms, bikini line for women, nose, ears and brows for men). Now, a luxurious waxing with proprietary products can be incorporated into everyone's beauty regimen. European Wax Center enables everyone to reveal beautiful skin, and today, European Wax Center is recognized as the fastest growing company in the beauty lifestyle services category. In just fourteen years, EWC has grown from four centers to almost 650 centers nationwide. For more information about EWC or to inquire about a franchise log onto waxcenter.com

For more information about EWC or to book reservations, visit: http://www.waxcenter.com/reservations

SOURCE European Wax Center