European OEMs' Over-the-Air Update (FOTA/SOTA) Strategy Analysis Report 2023: Unlocking New Revenue Streams with In-Cabin Features and Technology for OEMs

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Aug 16, 2023, 20:00 ET

DUBLIN, Aug. 16, 2023 /PRNewswire/ -- The "Insights into European OEMs' Over-the-Air Update (FOTA/SOTA) Strategies" report has been added to ResearchAndMarkets.com's offering.

This study offers insight into European OEMs' over-the-air (OTA) update (firmware-over-the-air [FOTA]/software-over-the-air [SOTA]) strategies.

In analyzing leading European OEMs adopting OTA updates, the study breaks down the number of OTA updates each company offers per category. It profiles OEMs such as BMW, Volkswagen Group, Jaguar Land Rover, and Volvo Group for their OTA capabilities, with a detailed outline of their service and subsegment penetration for each OTA update type.

The study also examines OTA update market growth drivers and restraints and highlights several use cases for automakers, such as Stellantis and Renault. Based on these findings, the publisher identifies 3 growth opportunities for industry participants to capture business growth.

The report segments OTA updates into 12 categories:

Powertrain
Infotainment Services
Connected Services
Advanced Driver Assistance Systems/Autonomous Driving (ADAS/AD)
Chassis
Remote Services
Bug Fixes
User Manuals
Health
Wellness
and Well-being (HWW)
Passive Safety
Active Safety
Comfort/Convenience

A selection of companies mentioned in this report includes

BMW
Jaguar Land Rover
Renault
Stellantis
Volkswagen Group
Volvo Group

Key Topics Covered:

1 Strategic Imperatives

Why Is It Increasingly Difficult to Grow?
The Strategic Imperative
The Impact of the Top 3 Strategic Imperatives on OTA Updates in the Automotive Industry
Growth Opportunities Fuel the Growth Pipeline Engine

2 Growth Opportunity Analysis

Scope of Analysis
Growth Drivers
Growth Restraints

3 Introduction to OTA Updates

OTA Updates in the Automotive Industry: How and Why
Key Participants and OTA Update Types
OTA Update Segmentation
Automotive OTA Updates: A Timeline
OTA Update Trends Affecting On-demand Feature Adoption
OEMs Recalling Vehicles with and without OTA Updates: A Case Study
OTA Updates: The Future
OTA Updates: Restriction-bound Services

4 Privacy Data Regulations and Standards Impacting OTA Updates: Europe

UNECE Regulation on Software Updates (OTA) and Software Update Management Systems (SUMS) - R156
Cybersecurity Regulations WP.29, Europe
GDPR: Data Protection Principles
GDPR: Automotive Ecosystem

5 Privacy Data Regulations and Standards Impacting OTA Updates: North America

California Consumer Privacy Act (Automotive)
Virginia Consumer Data Protection Act
Colorado Privacy Act
Virginia and West Virginia Release Laws Governing OTA Updates
Categories of Regulations, Standards, and Policies by Region
Cybersecurity Regulations, China
Impact of Privacy Data Regulations on OTA Updates

6 BMW OTA Updates by Segment

BMW OTA Updates: A Snapshot
BMW OTA Updates: A Timeline
BMW OTA Update Comparison by Segments
BMW OTA Update Penetration by Subsegments

7 Volkswagen Group OTA Updates by Segment

VW Group OTA Updates: A Snapshot
VW Group OTA Updates: A Timeline
VW Group OTA Updates: Comparison by Segments
VW Group OTA Updates: Penetration by Subsegments

8 Jaguar Land Rover OTA Updates by Segment

JLR OTA Updates: A Snapshot
JLR OTA Updates: A Timeline
JLR OTA Updates: Penetration by Subsegments

9 Volvo Group OTA Updates by Segment

Volvo Group OTA Updates: A Snapshot
Volvo Group OTA Updates: A Timeline
Volvo Group OTA Updates: Comparison by Segments
Volvo Group OTA Updates: Penetration by Subsegments
Case Study: Stellantis STLA Platform
Case Study: Renault OTA Updates

10 Overall OTA Update Penetration by Segments in EU OEMs

European OEMs: OTA Update Snapshot
European OTA Updates: Number of OTA Updates by Segments
European OEMs: Comparison by Number of OTA Updates
Segment/Category Benchmarking by Automakers
European OEMs: OTA Update Summary
EVs vs Non-EVs: Comparative Analysis of EV OEMs

11 Growth Opportunity Universe

Growth Opportunity 1: New Revenue Opportunities for OEMs from In-cabin Features and Technology
Growth Opportunity 2: Continuous Software Updates for Improved Vehicle Performance and Reliability
Growth Opportunity 3: Growth of Autonomous Vehicles and EVs

12 Appendix

Subsegments: Powertrain
Subsegments: Infotainment
Subsegments: Connected Services
Subsegments: Chassis
Subsegments: ADAS/AD
Subsegments: Comfort/Convenience

13 Next Steps

For more information about this report visit https://www.researchandmarkets.com/r/ctsioa

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