Europe Fast-Casual Dining Market 2019-2024: Enhancing Customer Journeys Via Technology - Leading Players are JAB, Nando's, Pizza Hut, & The Restaurant Group

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May 31, 2019, 06:30 ET

DUBLIN, May 31, 2019 /PRNewswire/ -- The "Fast-casual Dining Market in Europe - Industry Outlook and Forecast 2019-2024" report has been added to ResearchAndMarkets.com's offering.

The Europe fast-casual dining market is likely to reach revenues of around $17 billion by 2024, growing at a CAGR of approximately 6% during 2018-2024.

The Europe fast-casual dining market is expected to be driven by factors such as change in dining patterns, flexibility of fast casual, cultural influences, and evolution of digital technology.

A lot of the growth and innovation is being fueled in the fast-casual dining market by small and regional chains similar to the relationship between Instagram generation and strong marketing of small brands. This has shifted expectations around restaurant designs, ingredient sourcing, services, and food.

Europe has demonstrated high potential for casual dining as consumers across the region are as short on time as those in the US and are seeking out entirely new dining experiences. Cross-referencing is a tactic that is gaining traction in fast casual kitchens so as to not stress workers working in the quick service environment, and the kitchen in general. Moreover, authenticity in the dining experience is being given a lot of attention. Good value meals, ease of ordering, decent customer services, and high-quality food and taste have provided momentum to the Europe fast-casual dining market.

The study considers the present scenario of the Europe fast-casual dining market and its market dynamics for the period 2019-2024. The report covers a detailed overview of several market growth enablers, restraints, and trends. It covers both the demand and supply aspect of the market. It profiles and examines leading and prominent companies operating in the Europe fast-casual dining market.

The research report on the Europe fast-casual dining market covers market sizing and forecast, market share, industry trends, growth drivers, and vendor analysis. The study includes insights on segmentation by daypart (lunch, dinner, breakfast, and snacks), channel (on-premise and off-premise), format (independents and chains), and geography (Germany, UK, France, Spain, Italy, and Rest of Europe).

Europe Fast-casual Dining Market: Dynamics

Over the years, fast-casual dining has evolved in terms of dining patterns. Factors such as cultural influence, the flexibility of fast casual dining, and increased technological innovations are driving the Europe fast-casual dining market. The advent of digital technology is changing the food industry significantly. It helps to customize orders, gather the customer's data, and create lucrative rewards and discounts. Prominent vendors have integrated applications that allow customers to make the payment via debit and credit cards, Apple Pay, or PayPal.

For instance, Firejacks offers Pay My Bill, which enables diners to pay their bills electronically via a compatible mobile device at the restaurant. Similarly, Chipotle has created a tech-enabled second make line - i.e., a second burrito assembly line where all online orders are assembled. It has fitted stores with visual screens that show which ingredients are added into each burrito, thereby improving accuracy. Digital advancements are bolstering the franchise development model. It helps to improve communication by enabling franchisors to monitor everything in real-time.

Europe Fast-casual Dining Market: Segmentation

The market research report includes a detailed segmentation of the market by daypart, channel, format, and geography. The Europe fast-casual dining market by dayparts can be segmented into lunch, dinner, breakfast, and snacks. The lunch segment grew gradually and was valued at around $5 billion in 2018. Increased lunch outings by office goers have significantly contributed to the segment growth. Most casual restaurants are trying to leverage upon healthy food, combo options, and competitive pricing. Vendors are slowly including beverages as part of the portfolios from signature hot beverages to alcohol.

The diner segment is the second most developing sub-segment of the Europe fast-casual dining market. It is witnessing high popularity among customers, especially the family segment and serves high-quality food under the quick service model.
The Europe fast-casual dining market by channels can be segmented into on-premises and off-premises. The on-premise casual dining segment is developing and is expected to grow at a CAGR of around 5% during the forecast period. Increased outings and the rise in disposable income have given momentum to the on-premise casual dining segment. Further, to make fast-casual restaurants more millennial-friendly and increase dwell time, vendors are adding elements that are likely to fuel conversation, spread fun and frolic, and increase community interactions.

The Europe fast-casual dining market by format can be segmented into independents and chains. Independent units dominated the market and are expected to grow at a CAGR of around 6% during the forecast period. High responsiveness toward customer needs and the element of freshness and surprise are the key factors for market growth. The independent segment has further been fast-tracked as a lot of internationally-recognized professional chefs have been attracted to the market.

For instance, Paul Bocuse's Ouest Express, Ferran Adria's Fastfood, and Marcus Samuelsson's Street Food in Western Europe are offering high-quality food and quick service together. These chef-driven concepts have rendered a level of creativity to independent fast casuals, thereby propelling the Europe fast-casual dining market.

The Europe fast-casual dining market by geography is segmented into Germany, UK, France, Spain, Italy, and Rest of Europe. Germany has dominated the market and is expected to grow at a CAGR of around 6% during the forecast period. Fast-casual players are fueling the growth by expanding in areas of transit. The rise of Germany as a favorite destination for multiple fast-food joints is fueling the Europe fast-casual dining market.

The fast-casual dining market in UK has created a conducive environment. Food diversity and the evolving high-street landscape have paved the path for the Europe fast-casual dining market growth.

Key Vendor Analysis

The fast-casual dining market in Europe has moderate concentration of leading players. It is dominated by both regional chains and small single-location establishments. The fast-casual dining market is focusing on quality, brand value, customer services, and consistency. Vendors are introducing new concepts to gain customers such as offering fast-casual dining on rooftops, introducing make-your-own dishes, creating innovative kitchens among others. The combination of such new concepts and technological advancements is expected to drive the fast-casual dining market in Europe.

Leading Vendors

JAB Holdings
Nando's
Pizza Hut
The Restaurant Group

Key Topics Covered:

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.2 Base Year
4.3 Scope of the study
4.4 Market Segments

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Market at A Glance

7 Introduction
7.1 Overview
7.2 State Of The Global Economy
7.2.1 Economic Profile
7.3 Driving A Great Customer Experience
7.4 Trends Dominating Foodservice
7.5 Vegetarianism in Europe

8 Market Dynamics
8.1 Market Growth Enablers
8.1.1 Changes in Dining Patterns
8.1.2 Rising Trend of Conscious Consumption
8.1.3 Flexibility of Fast Casual
8.1.4 Cultural Influences Drive Uptake
8.2 Market Growth Restraints
8.2.1 Casual Dining Boundaries in Flux
8.2.2 Groceraunts Take Off
8.2.3 Downward Spiral of Discounting
8.2.4 An Ongoing Turf War
8.3 Market Opportunities & Trends
8.3.1 An Evolving Proposition
8.3.2 Enhancing Customer Journeys Via Technology
8.3.4 Shift Away from National Brands
8.3.5 Warming up to Franchising

9 Fast Casual Dining Market In Europe
9.1 Market Size & Forecast
9.2 Five Forces Analysis
9.2.1 Threat of New Entrants
9.2.2 Bargaining Power of Suppliers
9.2.3 Bargaining Power of Buyers
9.2.4 Threat of Substitutes
9.2.5 Competitive Rivalry

10 By Daypart
10.1 Market Snapshot & Growth Engine
10.2 Market Overview
10.3 Lunch
10.4 Dinner
10.5 Breakfast
10.6 Snacks

11 By Channel
11.1 Market Snapshot & Growth Engine
11.2 Market Overview
11.3 On-Premise
11.4 Off-Premise

12 By Format
12.1 Market Snapshot & Growth Engine
12.2 Market Overview
12.3 Independent Outlets
12.4 Chains

13 By Geography

14 Germany

15 The UK

16 France

17 Spain

18 Italy

19 Rest of Europe

20 Competitive Landscape
20.1 Competition Overview
20.1.1 Competitive Edge
20.1.2 Labor
20.1.3 The Employee Situation
20.1.4 Digital Ordering Capabilities
20.1.5 Marketing Approach

21 Market Vendor Analysis
21.1 Market Ranking Analysis

22 Key Company Profiles
22.1 JAB Holdings
22.1.1 Business Overview
22.1.2 Major Product Offerings
22.1.3 Key Strengths
22.1.4 Key Strategies
22.1.5 Key Opportunities
22.2 Nando's
22.3 Pizza Hut
22.4 The Restaurant Group

23 Other Prominent Vendors
23.1 100 Montaditos
23.1.1 Business Overview
23.1.2 Product Offerings
23.1.3 Key Strengths
23.1.4 Key Strategies
23.2 Chipotle Mexican Grill
23.3 Five Guys
23.4 Francesca
23.5 Gourmet Burger Kitchen
23.6 Itsu
23.7 Leon
23.8 March Mvenpick
23.9 Mezzo Di Pasta
23.10 Paul
23.11 Smashburger
23.12 Shake Shack
23.13 Tossed
23.14 Tortilla Mexican Grill
23.15 Vapiano
23.16 von Allwrden
23.17 Patisserie Valerie
23.18 Sushi Daily

For more information about this report visit https://www.researchandmarkets.com/r/bpzo9c

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