Europe Electric Lawn Mowers Market Assessment Report 2022: A $4.2 Billion Market by 2027 - Increasing Manufacturer-Led Programs & Initiatives

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Dec 20, 2022, 16:45 ET

DUBLIN, Dec. 20, 2022 /PRNewswire/ -- The "Europe Electric Lawn Mowers Market - Comprehensive Study and Strategic Assessment 2022-2027" report has been added to ResearchAndMarkets.com's offering.

The Europe electric lawn mowers market was valued at USD 2.4 billion in 2021 and is expected to reach USD 4.2 billion by 2027, growing at a CAGR of 9.79%

The growth is attributed to the rising integration of sustainable practices into landscapes and significant innovations in battery technology. Therefore, lithium-ion technologies are expected to support the demand for electric lawn mowers across the region.

Urban green spaces are expected to gain momentum across Europe as these are considered key contributors to sustainability. The EU'S 2030 biodiversity strategy aims at bringing green infrastructure back into cities. Hence, such initiatives are expected to boost the green areas across Europe, thereby boosting the demand for electric lawn mowers in the market.

The increasing government initiatives to maintain lower noise levels encourage the launch of new electric lawn mower models with lower noise emissions. For instance, Directive 2000/14/ of the European Commission has set various regulations and guidelines for the noise emissions of outdoor equipment.

The high penetration of the tech-savvy population backed by high-income levels is encouraging the demand for robotic lawn mowers and enhancing user experience. These lawn mowers provide higher efficiency, high speed, better feedback, and controlled operations compared to other manually operated mowers, supporting their demand in the market.

SEGMENT OVERVIEW

The electric walk-behind lawn mowers are highly popular among residential users. Moreover, these lawn mowers are highly preferred in the landscaping market, largely owing to the perception that it translates to fewer emissions and eliminates the need for fuel refilling.

The demand for robotic lawn mowers from small-sized lawns and gardens is high in Europe, as most lawns and gardens tend to be small. A large range of existing vendors of robotic lawn mowers caters to this segment.

The modern lithium-ion batteries support the growth of battery-powered lawn mowers in the market. These lawn mowers are heavier and costlier than corded ones but are highly environment friendly and offer better flexibility, which offers substantial growth opportunities for this segment in the market.

Residential users are likely to opt for the equipment which offers comfort, ease of operation, and better-quality performance. Battery-powered robotic lawn mowers, which save time constructively and avoid all the hassles compared to traditional equipment, are expected to witness surging demand among homeowner consumers during the forecast period.

Lower maintenance and operating costs and the elimination of the large fuel expenses encourage the adoption of electric lawn mowers by landscaping companies across various European countries. Also, the vendors are launching commercial electric lawn mowers with better run time to encourage their adoption by the landscaping companies in the market.

COMPETITIVE LANDSCAPE

Husqvarna Group, Robert Bosch, Stanley, Black & Decker, STIGA Group, and The Toro Company are some of the leading players dominating the Europe electric lawn mowers market.

The vendors are making significant investments to enhance the battery performance, increase run time and bring new features to ensure a sustainable presence in a hypercompetitive environment. The current situation pushes vendors to adjust and improve their value proposition to attain a good business presence.

While the market is characterized by the presence of diversified international vendors and a few regional vendors, as foreign players will expand their market footprint, it will be increasingly difficult for regional vendors to compete with them, particularly in terms of technology and customer base.

Major vendors distribute their products via a wide network of dealers, distributors, mass retailers, and online channels. In addition, these vendors focus on establishing a close partnership with retailers and other producers of outdoor power devices.

Also, increasing diversification among consumer purchases is anticipated to witness a surge in demand for electric lawn mowers during the forecast period.

KEY HIGHLIGHTS

In Germany, mowing a lawn on Sundays, holidays, and between 8 PM and 7 AM can lead to a penalty. Thus, the demand for noiseless equipment generates sales of battery-powered lawn mowers.
The volatility of raw material prices seriously threatens vendor profit margins.
The high labor cost across various European countries such as France, Sweden, Italy, and others is encouraging the adoption of autonomous/robotic lawn mowers in the market.
In 2021, the EU imported nearly 45% of gasoline from Russia. The high reliance on gasoline is creating several challenges for the European market, propelling the demand for electric lawn mowers across the region.
The cost of preserving the environment in lawns and gardens has been growing in recent years, which is expected to boost the electric walk-behind lawn mowers market. It is projected that the development of green spaces and eco-cities is a big catalyst for the electric lawn mowers market.
In 2011, the Austrian government launched "Smart City Vienna" as a part of its efforts to reduce the environmental carbon footprint. Further, Austrians are more inclined toward spending on eco-friendly products supporting market growth.
In 2021, Europe accounted for nearly 24% of golf course development projects worldwide. Moreover, between 2016 and 2020, the region opened nearly 80 new golf courses. Hence, such developments are driving the demand for electric ride-on mowers in the market.

SNIPPETS

Robotic lawn mowers are the fastest growing category in the electric lawn mowers market. The segment is expected to add over USD 1 billion during 2021-2027.
Battery-powered lawn mowers are the key revenue contributors in the Europe electric lawn mowers market and are expected to grow at a CAGR of 10.35% during the forecast period.
In 2021, Germany was the major contributor to the Europe electric lawn mowers market and was expected to grow at a CAGR of 10.95% during the forecast period.

Key Vendors

AriensCo
Deere & Company
Honda Motor Company
Husqvarna Group
Robert Bosch
Stanley Black & Decker
STIGA Group
The Toro Company

Other Prominent Vendors

Alfred Karcher SE & Co. KG
AL-KO Gardentech
AS-Motor
Briggs & Stratton
Chervon Group
Cobra
Einhell Germany AG
Emak S.p.A
E.Zicom
Generac Power Systems
Greenworks Tools
Grey Technology (GTECH)
Hanghou Favor Robot Technology
IRobot
LG Electronics
LINEATIELLE s.r.l
Makita
Mamibot
Masport
Milagrow HumanTech
Ningbo NGP Industry Co., Ltd.
Positecgroup
STIHL
SUMEC Group Corp.
Techtronic Industries
Textron Inc.
The Kobi Company
Volta
WIPER SRL
YAMABIKO
Zipper Maschinen GmbH
ZHEJIANG TIANCHEN INTELLIGENCE & TECHNOLOGY CO., LTD.
Zucchetti Centro Sistemi S.p.a

Key Topics Covered:

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of the Study
4.4 Market Segmentation

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Market at a Glance

7 Premium Insights
7.1 Market Overview
7.2 Key Highlights
7.3 Snippets
7.4 Segment Review
7.5 Vendor Landscape

8 Introduction
8.1 Overview
8.2 History of Lawn Mowers
8.3 Total Cost of Ownership
8.4 Consumer Behavior
8.5 Penetration of Grassland Area
8.6 Urban Green Spaces
8.7 Electric Lawn Mowers Market: Expert Insights
8.8 Recent Developments
8.8.1 New Product Launches
8.8.2 Mergers, Acquisitions & Partnerships
8.9 Dynamics of Landscaping Industry
8.10 Value Chain Analysis
8.11 Regulations & Standards
8.12 Impact of Covid-19

9 Market Opportunities & Trends
9.1 Development of Robotic Lawn Mowers
9.2 Increasing Cover of Green Spaces & Green Roofs
9.3 Growth in Landscaping Industry
9.4 Advances in Battery Technology
9.5 Development of Smart Cities

10 Market Growth Enablers
10.1 Growing Demand from Golf Course End-Users
10.2 Increasing Manufacturer-Led Programs & Initiatives
10.3 Growing Inclination Toward Sustainability
10.4 Rising Gasoline Prices
10.5 Lower Maintenance & Operating Cost

11 Market Restraints
11.1 Rise of Drought-Tolerant Landscaping & Growth of Artificial Grass Usage
11.2 Volatility in Raw Material Prices Affecting Vendor Margins
11.3 Increased Competition from Chinese Vendors
11.4 Lower Efficiency Than Gasoline Lawn Mowers

12 Market Landscape
12.1 Market Overview
12.2 Geographic Insights
12.3 Market Size & Forecast
12.4 Five Forces Analysis

13 Product
13.1 Market Snapshot & Growth Engine (Value)
13.2 Market Snapshot & Growth Engine (Volume)
13.3 Market Overview
13.4 Electric Walk-Behind Lawn Mowers
13.5 Electric Robotic Lawn Mowers
13.6 Electric Ride-On Lawn Mowers

14 Walk-Behind Lawn Mowers
14.1 Market Snapshot & Growth Engine (Value)
14.2 Market Snapshot & Growth Engine (Volume)
14.3 Market Overview
14.4 Electric Self-Propelled Mowers
14.5 Electric Push Mowers
14.6 Electric Hover Mowers

15 Ride-On Mowers
15.1 Market Snapshot & Growth Engine (Value)
15.2 Market Snapshot & Growth Engine (Volume)
15.3 Market Overview
15.4 Electric Standard Ride-On Mowers
15.5 Electric Zero-Turn Mowers
15.6 Electric Lawn Tractors
15.7 Electric Garden Tractors

16 Power Source
16.1 Market Snapshot & Growth Engine (Value)
16.2 Market Snapshot & Growth Engine (Volume)
16.3 Market Overview
16.4 Electric Corded
16.5 Electric Cordless/Battery-Powered

17 End-User
17.1 Market Snapshot & Growth Engine (Value)
17.2 Market Snapshot & Growth Engine (Volume)
17.3 Market Overview
17.4 Residential
17.5 Professional Landscaping Services
17.6 Golf Courses & Other Sports Arenas
17.7 Government & Others

18 Drive-Type
18.1 Market Snapshot & Growth Engine (Value)
18.2 Market Snapshot & Growth Engine (Volume)
18.3 Market Overview
18.4 Manual Drive
18.5 Rwd
18.6 Fwd
18.7 Awd

19 Start Type
19.1 Market Snapshot & Growth Engine (Value)
19.2 Market Snapshot & Growth Engine (Volume)
19.3 Market Overview
19.4 Push Start
19.5 Key Start
19.6 Recoil Start

20 Blade Type
20.1 Market Snapshot & Growth Engine (Value)
20.2 Market Snapshot & Growth Engine (Volume)
20.3 Market Overview
20.4 Deck/Standard Blades
20.5 Mulching Blades
20.6 Lifting Blades
20.7 Cylinder Blades

21 Distribution Channel
21.1 Market Snapshot & Growth Engine (Value)
21.2 Market Snapshot & Growth Engine (Volume)
21.3 Market Overview
21.4 Offline
21.4.1 Market Overview
21.4.2 Dealers & Distributors
21.4.3 Specialty Stores
21.4.4 Mass Market Players
21.5 Online
21.5.1 Market Overview
21.5.2 Direct Sales
21.5.3 Third-Party Sales

For more information about this report visit https://www.researchandmarkets.com/r/y47yem

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