Euro RSCG Worldwide PR Triumphs at the PR News Digital PR Awards

NEW YORK, Oct. 5, 2011 /PRNewswire/ -- Yesterday, Euro RSCG Worldwide PR (@erwwpr) was awarded two wins and two honorable mentions at the industry-leading PR News Digital PR Awards.

Wins:

• Blog (People)—Marian Salzman
• Public Affairs Campaign—Campaign Money Watch "They Win U Lose"

Honorable mentions:

• Blog (Organization)—The Sisterhood
• Influencer Communications—Sears Blue Blogger Crew, Consumer Electronics

These honors are the latest for @erwwpr and continue its winning momentum, as it has established itself as one of the most celebrated agencies of its size in the U.S. Some areas that have earned @erwwpr honors include client stewardship, most notably for its work for pharmaceutical giant Sanofi, among many others; socially conscious work, especially its efforts for Wyclef Jean's Haitian presidential candidacy;social media innovations, such as youth SoMe marketing laboratory The Sisterhood (http://www.forsistersbysisters.com); and bringing to life the philosophy "local is the new global," most visibly by the strategic harnessing of the power of local for Campaign Money Watch, a fast-moving voter-awareness campaign.

"The PR News Digital PR wins demonstrate that we are drawing upon the positive energy and impressive talent of a freshly empowered team," said Lisa Rosenberg, president, @erwwpr, North America. "We have achieved high-visibility success on a number of key assignments, and we appreciate the industry recognition that we continue to earn."

In the last 12 months, Euro RSCG Worldwide PR has bolstered its client list across various sectors, including health and wellness, consumer and CSR. The agency has won AOR status and/or competitive pitches for these brands and organizations, among others: ADVAIR (a GlaxoSmithKline brand), Chiquita, Durex, FFAWN (Mary J. Blige's foundation), Ford Motor Company's Warriors in Pink (a national CSR initiative to support the Susan G. Komen Breast Cancer Foundation) and Warner-Chilcott (for Atelvia and Loloestrin).

The PR News Digital PR Awards recognize outstanding digital initiatives among corporations, agencies and nonprofits. The Digital PR Awards look for individuals, campaigns and agencies that take chances, make tremendous strides and understand the power of digital communications in public relations.

About Euro RSCG Worldwide PR

We call ourselves @erwwpr; we're the North American earned-media and buzz boutique (#bethenews) within French holding company Havas. Headquartered in New York City, with Pittsburgh and Chicago offices, we've seen 30 percent growth in the last two years and become one of the most-awarded PR agencies of our size for work including #wyclefforpresident (global scope), @theywinulose (Campaign Money Watch; against big money in elections), the first-ever teenage girl SoMe lab (The Sisterhood; industry innovation) and Ford's Warriors in Pink (#welovecause). We're grounded in media, strategy, client service and community to ensure we message in straight talk and real time. For more information: www.eurorscgpr.com.

Contact:

Lisa Gruber
Global Communications Manager
Euro RSCG Worldwide
212-886-2018
[email protected]

SOURCE Euro RSCG Worldwide PR