Euro RSCG Worldwide PR Takes Home Three PRSA Anvils in Latest Awards-Show Triumph

NEW YORK, June 13, 2011 /PRNewswire/ -- Euro RSCG Worldwide PR announces its latest award wins: At last week's Public Relations Society of America Anvils Awards ceremony, its work for Transitions Optical earned a Silver for Marketing Business-to-Business (Products), Bronzes for Brochures (Less than 17 Pages) and Feature Stories, and an Award of Excellence for Multicultural Public Relations (Business).

With the latest honors, ERWW PR is releasing its updated awards-show tally for 2011 (see list below). In its recent spate of triumphs, the agency has drawn upon the energy and talent of new or freshly empowered teams and the high-visibility successes they achieved on a number of key assignments.

These include client stewardship, most notably for Transitions Optical and Sears, among others; socially conscious work, especially its efforts for NGO Yele Haiti at the six-month anniversary of the Haitian earthquake and the subsequent presidential candidacy of the group's co-founder Wyclef Jean; social media innovations, such as youth SoMe marketing laboratory The Sisterhood (www.forsistersbysisters.com) and the Euro RSCG Social Life and Social Media blog; and putting the hyperlocal trend to work for many initiatives, including the agency's award-winning promotion of One Young World, a Davos-like global youth summit co-conceived by David Jones, Euro RSCG Worldwide global CEO, and Kate Robertson, group chairman of Euro RSCG United Kingdom.

Marian Salzman, CEO of Euro RSCG Worldwide PR, North America, who was recently named PRWeek's PR Professional of the Year, said: "We are deeply humbled by the awards and honors we've received in the past year, and we are incredibly proud of the colleagues who've been recognized—one of our summer interns was named PR News's Intern of the Year, and we can count the Stevies' pick for Employee of the Year as one of our own, too. There is no better proof that it's all about team than the number of teams involved in the 30-plus finalists and winners we currently celebrate. 'To win!' was a battle cry we launched in the fall, and today all of us expect nothing less in service for our clients as we celebrate our individual successes and champion our entrepreneurial esprit de corps."

Lisa Rosenberg, president of ERWW PR, North America, added: "We are thrilled with our PRSA Anvils wins. The Anvils are some of the industry's most prestigious awards, and the recognition we received last week is the best sign we could get that the approach we're taking is the right one. Our Pittsburgh team—where the Transitions Optical account is serviced and co-led by senior vice presidents Susan English and Courtney Myers—has one of the strongest B2B practices in the mid-Atlantic region, and we're all extremely proud of their achievements. And on top of that, Pittsburgh is now a leading contender for host city of the 2012 One Young World summit."

In the last 12 months, Euro RSCG Worldwide PR has bolstered its client list across various sectors, including health and wellness, consumer and CSR. The agency has won AOR status and/or competitive pitches for these brands and organizations, among others: ADVAIR (a GlaxoSmithKline brand), Campaign Money Watch (#theywinulose), Chiquita Crushies, Durex, FFAWN (Mary J. Blige's foundation), Ford Motor Co. Warriors in Pink (a CSR initiative to support Susan G. Komen for the Cure) and Warner Chilcott (for Atelvia and Lo Loestrin).

ERWW PR's current 2011 awards tally is as follows:

•       Big Apple Awards, Public Relations Society of America, New York Chapter

–      Winner, Events & Observances (One to Seven Days): One Young World

•      Bulldog Reporter

–      Silver, PR Innovation of the Year: The Sisterhood

–      Bronze, Best Campaign Under $50,000: Wyclef Jean/Yele Haiti

–      Bronze, Best Response to Breaking News: Wyclef Jean/Yele Haiti

•      Golden World Awards (International Public Relations Association)

–      Finalist, Community Relations: One Young World

–      Finalist, Crisis Management: Wyclef for President

–      Finalist, International PR Campaign: Wyclef for President

–      Finalist, Publications: "Millennials and Social Media"

•      PR News CSR Awards

–      Honorable Mention, Human Rights Communications, Philanthropy Communications and Workplace Innovation: One Young World

–      Honorable Mention, Media Relations and Philanthropy Communications: Yele Haiti

•       PRSA Anvil Awards

–      Winner, Silver, Marketing Business-to-Business (Products): "Redefining the Vision Health Benefit at Transitions Academy," Transitions Optical

–      Winner, Bronze, Brochures (Less than 17 Pages): "What to Expect" Multicultural Brochure Series, Transitions Optical

–      Winner, Bronze, Feature Stories: "Employees Don't See What They Could Be Missing Without Vision Benefits," in June/July issue of CDHC Solutions magazine, Transitions Optical

–      Award of Excellence, Multicultural Public Relations (Business): "Meeting the Eye Health Needs of Culturally Diverse Groups," Transitions Optical

•       PRWeek Awards

–      Winner, PR Professional of the Year: Marian Salzman

–      Finalist, PR Innovation of the Year: The Sisterhood

•       SABRE (Superior Achievement in Branding and Reputation)

–      Winner, Silver, Retailers: Katrina: Fifty for Five

–      Winner, Bronze, Speech or Bylined Article: Four-Part Brain Series

–      Finalist, Gold, Special Event (Single Event): Wyclef for President

–      Certificate of Excellence, Bronze, Blog: Social Life and Social Media

–      Certificate of Excellence, Bronze, Internal Publication (Digital): ERWW Global Network Communications

–      Certificate of Excellence, Bronze, Media Placement (Magazine): Wyclef for President

–      Certificate of Excellence, Iron, Employee Program: ERWW Global Network Communications

–      Certificate of Excellence, Iron, PR Marketing: The Sisterhood

–      Certificate of Excellence, Iron, Agency Citizenship: One Young World

About Euro RSCG Worldwide PR

Euro RSCG Worldwide PR, North America, is headquartered in New York City, with offices in Chicago and Pittsburgh and strategic partners in Boston and Washington, D.C. It is currently one of the most-awarded PR agencies of its size in the U.S., including recent awards from PRWeek, PR News, SABRE and Bulldog Reporter, and it is part of Adweek's first-ever Healthcare Agency of the Year (2010) and Medical Marketing & Media's 2010 All-Star Network of the Year. Euro RSCG Worldwide PR provides communications services, social brand momentum and thought leadership, among other services, in core areas ranging from CSR and healthcare to B2B, content creation, social media and consumer marketing. Clients include Bayer Corp., sanofi-aventis, Ford's Warriors in Pink and Transitions Optical. The agency also developed award-winning work for Wyclef Jean's campaign for the presidency of Haiti. Its social media lab The Sisterhood is a decorated industry innovation to help marketers understand the teen girl demographic. Euro RSCG Worldwide PR is the public relations arm of Euro RSCG Worldwide, a leading integrated marketing communications agency with 233 offices in 75 countries and the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA).

Contact:
Lisa Gruber
Euro RSCG Worldwide
212-886-2018
[email protected]

SOURCE Euro RSCG Worldwide PR