Euro RSCG Named Global Creative Agency of Record for Reckitt Benckiser's Durex and Scholl

NEW YORK, Nov. 15, 2010 /PRNewswire/ -- Reckitt Benckiser (RB) has named Euro RSCG Worldwide as its global creative agency of record for its Durex and Scholl brands. This news follows RB's recent acquisition of SSL and the addition of these two Powerbrands to the company's portfolio.  The transition to Euro RSCG will happen over the coming 3-6 months. Euro RSCG was appointed the sole global creative agency for RB in 2006.

Rakesh Kapoor, EVP, Category Development, Reckitt Benckiser said, "We are pleased to announce that the two new Powerbrands added to the portfolio post the SSL acquisition will also be handled by Euro. Brands like Durex and Scholl represent exciting creative possibilities, and this re-affirms our commitment to getting top notch creative talent to work on our Powerbrands."

David Jones, Global CEO of Havas Worldwide and Euro RSCG Worldwide said, "Reckitt Benckiser is one of the most successful and entrepreneurial companies in the world - we're delighted to have been awarded these two great brands. The opportunity to deliver great creative across all channels and leverage our 'Digital at the core' model is the kind of challenge our people want."

Durex and Scholl are the most recent additions to RB's portfolio of global Powerbrands which include Dettol, Lysol, Vanish, Airwick, Finish, Nurofen and Strepsils amongst others.

About Reckitt Benckiser

Reckitt Benckiser (RB) is a world leader in household, health and personal care.

It is a FTSE top 25 company and since 2000 net revenues have doubled and the market cap has quadrupled.  Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation – typically about 35% of net revenue comes from innovations launched in the prior 3 years. It has a strong portfolio led by 19 global Powerbrands which are: Finish, Lysol, Dettol, Vanish, Woolite, Durex, Calgon, Airwick, Harpic, Bang, Mortein, Veet, Nurofen, Clearasil, Strepsils Gaviscon, Mucinex, Scholl and French's, and they account for 70% of  net revenue.

RB people are at the heart of the company's success. They have an intense drive for progress and action and a desire to outperform wherever they focus, including in CSR where the company has the most ambitious corporate responsibility programme in the industry through its Carbon 20 initiative.

Headquartered in the United Kingdom, the company employs about 25,000 people worldwide, with operations in over 60 countries and sales in almost 200 countries. For more information visit RB.com.  

About Euro RSCG Worldwide

Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications, and digital and social media solutions to clients including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L'Oreal, Merck, PSA Peugeot and sanofi-aventis. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

SOURCE Euro RSCG Worldwide

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