Essity Innovates TENA Intimates™, Offering A New 100% Breathable Claim and Dermatologically Tested Products Designed to Help Protect Women's Intimate Skin

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Jun 17, 2020, 09:00 ET

PHILADELPHIA, June 17, 2020 /PRNewswire/ -- Today Essity, a leading global hygiene and health products company and the maker of TENA incontinence and skin care products, announced that TENA Intimates™ are now 100% breathable, designed with skin health in mind. The upgrades to the TENA Intimates™ product portfolio will help keep skin comfortable and dry while using incontinence products. The TENA Intimates upgraded look and feel offers the same protection TENA is known for to help prevent against leaks, odor and wetness.

Seventy-seven percent of female incontinence product users experience skin discomfort of some kind.¹With skin health at the core of its new design, TENA Intimates™ combine 100% breathability with TENA's Triple Protection and ProSkin Technology, which includes a soft top layer and exclusive 3D technology that quickly wicks fluid away. One of the best ways to help prevent skin damage due to incontinence is to keep the skin dry. TENA's patented ProSkin Technology minimizes the potential for skin to get overhydrated, which breaks down skin's natural layer of protection.

That's why TENA Intimates™ are designed with new breathable technology that lets humidity out, helping to protect sensitive, intimate skin. TENA's innovative design utilizes a fast-acting, highly absorbent core, that wicks moisture away from the skin surface to enable better comfort and functionality for the wearer. This absorbent core is surrounded by a unique outer layer with micro-pores that allow excessive moisture to evaporate, keeping the skin comfortable and dry, helping the skin to breathe.

Urinary incontinence, or bladder leakage, is widely prevalent in the U.S., with one in three women in North America suffering from the condition every day.²Women often experience a form of incontinence for the first time after giving birth, as the weight of an expanding uterus can weaken the pelvic floor muscles causing urine to leak. Despite the common nature of this condition, women wait between six to eight years on average before talking to their doctor or considering a continence care brand,³and some wear feminine care products instead, which, being less absorbent, do not adequately address the comfort and skincare needs associated with incontinence.

"Essity's TENA brand has been at the forefront of continence care for more than 50 years and continues to evolve to keep up with consumer expectations and the latest technology innovations," said Carrie Harcus, Senior Director Marketing & Sales Consumer. "We're thrilled to launch the upgraded TENA Intimates™ line during World Continence Awareness Week. We always strive to offer a wider choice and more individualized options for different continence care situations that further improve the confidence and comfort of the wearer. Creating 100% breathable products that help to protect intimate skin is just one way that we innovate so we can support all different types of lifestyles and needs."

At varying levels of absorbency and protection, TENA has a full line of incontinence protection products to meet the needs of all individuals. Whether a consumer suffers from light bladder drips and dribbles, heavy leakage or needs overnight protection for worry free nights, all TENA products can be found at your local mass retailer or grocery or drug store, or online through internet based retailers or at www.Tena.com.

About TENA
TENA is a brand of Essity. With over 50 years of experience, TENA is the world's leading continence care brand. We offer a full range of absorbent products and services, with sustainable solutions that are tailored to the needs of individuals, their families and healthcare professionals. With the TENA brand, Essity is at the forefront of developing products and services that help improve dignity and the quality of people's lives.

About Essity
Essity is a leading global hygiene and health company. We are dedicated to improving well-being through our products and services. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands, such as JOBST, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa. Essity has about 46,000 employees. Net sales in 2019 amounted to approximately SEK 129bn (EUR 12.2bn). The company's headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. Essity breaks barriers to well-being and contributes to a healthy, sustainable and circular society. For more information, visit www.essity.com. 

¹Nielsen Survey. Based on 450 women 45+ in the U.S. who experience incontinence.
²Urology Care Foundation, What is Stress Urinary Incontinence (SUI)?, https://www.urologyhealth.org/urologic-conditions/stress-urinary-incontinence-(sui)
³Femalase, The Last Taboo: Adult Incontinence, https://femalase.com/the-last-taboo-adult-incontinence

SOURCE Essity