Espolòn® Tequila Drops Sophomore Collection with PAISABOYS to Celebrate Día de los Muertos with The Afterparty Edition, Honoring Modern Mexico Through Streetwear

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Oct 24, 2023, 09:05 ET

Purchases From the Limited Edition Collection Will Help Support The National Association of Latino Arts and Cultures

NEW YORK, Oct. 24, 2023 /PRNewswire/ -- Espolòn® Tequila today launches the second edition of their Día de los Muertos Calavera Collection: The Afterparty Edition, created in collaboration with renowned streetwear brand PAISABOYS. Officially dropping on Día de los Muertos, November 1st, at 12:00 pm EST on Espolòn Tequila's newly launched merch shop, the collection promises to bring wearable art to life through innovative apparel that evokes the spirit of the holiday, celebrates rich traditions, and nods to Espolòn Tequila's portfolio of award-winning expressions.

Espolòn Tequila x PAISABOYS Calavera Collection: The After Party Edition

Inspired by the timeless elements of the traditional Día de los Muertos Ofrenda - Earth, Wind, Fire and Water - the Calavera Collection: The Afterparty Edition features four bespoke pieces that harness the spirit of Día de los Muertos in contemporary ways, marrying iconic holiday rituals and symbols with a contemporary twist. Each of the designs also incorporate the personal connection to traditional celebrations that Joey Barba and Javier Bandera, the Co-Founders of PAISABOYS, participate in as creatives and first generation Mexican Americans.

The Calavera Collection: The Afterparty Edition:
Sweatpants ($60): The airbrushed look of this graphic is inspired by the PAISABOYS' Los Angeles roots and the image features three of the most recognizable offerings on a traditional altar - a candle, a calavera, and smoke - to evoke the emotion and spirit of holiday celebrations. In addition, the piece features a pink crown of thorns, representing the hard work of the PAISABOYS' ancestors and the opportunities that ancestors give to future generations of creators. The bright pink colorway featured on the sweatpants symbolizes Espolòn Tequila's best-selling Blanco expression.
Long Sleeve Shirt ($50): The captivating design depicts a sugar skull, or calavera, stylishly wearing a cowboy hat, to honor the traditional Mexican fashion that is reminiscent of the attire worn by the PAISABOYS' parents during their upbringing in Mexico. The calavera can be found situated in the clouds, representing the Wind element of the Ofrenda. The artwork also features marigolds, a national symbol Día de los Muertos, as well as an agave plant alongside bright orange accents, in recognition of Espolòn's Tequila Reposado.
Snapback ($35): Representing Espolòn's Tequila Añejo expression, the stark black snapback hat features a pop of bold color with an yellow Espolòn logo encapsulated in the PAISABOYS' iconic crown of thorns motif. The snapback is an exclusive piece of the collection, only being the fifth hat for PAISABOYS to have been created and released.
Bandana ($15): The bandana has a special meaning to the PAISABOYS, referencing the time in their lives that they were working as car washers and gardeners, and wore bandanas to keep them cool in the Los Angeles heat. A staple piece among their local LA community, the bandana created for this collection was inspired by the intricate perforations in the papel picado, a traditional decoration seen at Día de los Muertos celebrations. A beautiful Calavera Catrina adorned with marigolds sits in the center of the design and is surrounded by a crown of thorns in black and white to symbolize Espolòn's most premium expression, Cristalino. Cristalino boasts a crystal clear liquid that is filtered through charcoal to give it rich notes of caramelized agave and honey.

When creating the collection artwork, Joey and Javier also took cues from Espolòn's iconic bottle design, which is inspired by the illustrations of Josè Guadalupe Posada, who used imagery of calaveras and roosters to share the important stories of Mexican history in a more lighthearted way. The Calavera Collection: The Afterparty Edition fuses together the rich culture of both brands to help celebrate Día de los Muertos in a way that speaks to the next generation of creators and game changers.

"Espolòn Tequila is such an iconic brand and we were excited about the opportunity to co-create a collection that highlights our culture and our family's Día de los Muertos traditions," said Joey Barba and Javier Bandera, Co-Founders of the streetwear brand, PAISABOYS. "For the Calavera Collection: The Afterparty Edition, we aimed to create a line that captured the essence of Mexico through streetwear and also educated the masses on a holiday that's so special to us and our community. We can't wait to see our fans wear the collection and bring our personal traditions into their own celebrations."

As the tequila for the people, Espolòn is dedicated to supporting those who drive positive change within the Hispanic community. To empower the next generation of creative minds, Espolòn Tequila is proud to support The National Association of Latino Arts and Cultures (NALAC), the nation's premier nonprofit organization exclusively dedicated to the Latino arts field, and their mission of supporting Latinx artists and creators by delivering programs that revitalize the community via funding, leadership training, research, and advocacy. Purchases from the Calavera Collection will help support the promotion, connection and cultivation of Latino arts and cultures, adding an extra layer of significance to this collaboration.

"After last year's success, we are excited to bring fans a second edition of the Calavera Collection, which was created to honor the holiday traditions of Mexico that Espolòn Tequila and the PAISABOYS so passionately embrace," said Andrea Sengara, Vice President of Marketing at Campari America. "This year, we are proud to continue to support Hispanic creators as they share their stories through their art with Espolòn's donation to NALAC."

On Día de los Muertos, Espolòn will be hosting an epic celebration in New York City. The event will bring an immersive Día de los Muertos experience to fans in Manhattan, featuring a larger- than-life Ofrenda and authentic food and cocktails that highlight the flavors and traditions of Mexico. At the event, Espolòn Tequila will also host a live drop of the Calavera Collection: The Afterparty Edition, with exclusive customization options that can honor loved ones. The celebration will be held at Lume Studios on November 1st from 7-11pm. Adults 21+ can RSVP to the event at CalaveraCollection.Eventbrite.com. For Adults 21+ in California, Espolòn Tequila will be popping up at ComplexCon in Long Beach from November 18th-19th as both the Official Tequila sponsor of ComplexCon and on the convention floor amongst streetwear giants, where attendees will have the chance to get their hands on the Calavera Collection: The Afterparty Edition and continue to celebrate Día de los Muertos all season long.

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ABOUT ESPOLÒN TEQUILA
Distilled from hand-harvested 100% Blue Weber Agave in Los Altos, the Highlands region of Jalisco, Espolòn's award-winning tequilas are the pride of the Casa San Nicolás. Espolòn was the realization of a lifelong desire for late founder and Master Distiller Cirilo Oropeza, who dreamed of creating a tequila that blends artisanal Mexican tradition with modern techniques.

Espolòn is, at its heart, a tribute to Mexican culture, with striking bottle designs by the rich, storied history of Mexico. Through its labels, Espolòn pays tribute to a true luminary – José Guadalupe Posada. Posada was a 19th century artist and printmaker, a real pioneer, and a bit of a rebel. His most famous work, the calaveras (skeletons), were a powerful commentary on the social injustices of his time. He gave his people a voice and gave the art world a style that continues to influence pop culture today. Today, Espolòn Tequila Blanco, Espolòn Tequila Reposado, Espolòn Tequila Añejo and Espolòn Cristalino each spotlight different moments in Mexican history, led by the legendary rooster, Ramón. For more information on Espolòn, visit espolontequila.com. Please drink responsibly.

ABOUT CAMPARI GROUP
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. Campari Group has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Campari Group is headquartered in Sesto San Giovanni, Italy, and owns 22 plants worldwide with its own distribution network in 23 countries. The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001.

Campari America LLC is a wholly owned subsidiary of Davide Campari-Milano N.V. Campari America has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Campari Group's portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Grand Marnier®, Campari®, Aperol®, Wild Turkey® Kentucky Straight Bourbon, American Honey®, Russell's Reserve®, The Glen Grant® Single Malt Scotch Whisky, Forty Creek® Canadian Whisky, BULLDOG® Gin, Cabo Wabo® Tequila, Espolòn® Tequila, Montelobos® Mezcal, Ancho Reyes® Chile Liqueur, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®, Braulio®, Cinzano®, Mondoro® and Jean-Marc XO Vodka®. Please enjoy our brands responsibly.

ABOUT NALAC
The National Association of Latino Arts and Cultures (NALAC) is the nation's premier nonprofit organization exclusively dedicated to the promotion, advancement, development, and cultivation of the Latino arts field. For more information about NALAC and its programs, please visit www.nalac.org. 

SOURCE Espolòn Tequila