ES Research Group Survey Reveals Shift to Virtual Sales Training

WEST TISBURY, Mass., Oct. 27, 2011 /PRNewswire/ -- ES Research Group, Inc. (ESR)  today announced the results of a survey to explore the impact that technology, evolving media, and new delivery methods are having on the people and organizations that develop, deliver, and purchase sales training. The results show that, over the past two years, rapid advancements in technology, combined with a sluggish economy, have fueled a significant increase in both the types of training provided and the subject matter delivered through virtual training.

"These changes represent a significant and unprecedented evolution for the sales training industry," says Dave Stein, founder and CEO of ESR, a business advisory firm that helps companies evaluate, select, implement, and measure their sales performance improvement programs. "Whether you're a sales training buyer or a sales training provider, this industry is looking at a whole new way of doing business.  If you're not staying on top of it, you will certainly be left behind."

The ESR survey was conducted in June and July 2011, among individuals serving on company sales forces or in end-user sales training organizations in North America. Key findings include:

• Traditional, live classroom sales training has decreased by 24 percent.
• Nearly 80 percent of respondents obtain training materials via the Internet.
• Content and audience dictate the mode for sales training delivery.
• Virtual delivery modes can significantly extend positive impact of sales training.

ESR details the results of the survey in its comprehensive 32-page report, Virtual Sales Training: How New Media, Methods, and Technologies are Changing the Perception and Delivery of Sales Training.

Highlights from the Virtual Sales Training Survey are now available for download.  The full Virtual Sales Training Report may be purchased online at www.ESResearch.com/virtual_report.

About ES Research Group, Inc.

ES Research Group (ESR) is the only source for independent research and advice on sales training programs and the companies that provide them. ESR offers a range of analytic and assessment reports, teleconferences and advisory services. www.ESResearch.com.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
Dave Stein

http://www.profnetconnect.com/davestein

SOURCE ES Research Group, Inc.

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