Eppa Organic Sangria Embarks On 7,000-Mile Cross Country Tour To Celebrate The 'Summer Of Sangria'
TV Star and Dancer Cheryl Burke Kicks Off Tour in Los Angeles; Free Pop-up Parties in 7 Cities
WHITE PLAINS, N.Y., June 4, 2015 /PRNewswire/ -- Eppa Sangria, the only premium organic sangria made with superfruits and antioxidants is celebrating the launch of its first-ever mobile tour, on a mission to spread the word about making smarter choices for a healthier lifestyle while having fun this summer. The Eppa Sangria Organic Oasis: Summer of Sangria Tour will visit seven cities over two months, stopping at regional summer festivals and hot spots and offering refreshing organic sangria samples, mini yoga sessions, hand massages and giveaways.
Dancing star Cheryl Burke, whose new NBC show I Can Do That premiered last week, is kicking things off in Los Angeles. "I'm so happy to have been asked by Eppa Sangria to kick this tour off in my home state and help spread the word about making healthier lifestyle choices this summer," said Burke. "I try to exercise every day and eat right, but still like to indulge like anyone else, and wine is at the top of my list. Since it's made with superfruits, Eppa is my go-to, guilt-free drink on a weekend with my girlfriends. It's delicious and has two times the antioxidants compared to a glass of red wine."
Taking inspiration from the premium bottled sangria, Eppa's Organic Oasis mobile unit resembles a 'garden meets market' on wheels, encased in windows and draped with grapevines and all of the superfruits found in the sangria - including pomegranate, blood orange, mangosteen and acai – for a striking never-before-seen display that catches attention as it travels the country. Keeping in line with the wellness theme, at each event consumers can sample both red and white Eppa sangria, participate in a mini yoga session with local instructors, enjoy a relaxing hand massage and check out clothing from Soybu, an eco-friendly yoga and lifestyle brand.
"Sangria consumption is at an all-time high, and wellness is still one of the hottest consumer trends," said Renato Reyes, Chief Marketing Officer, Deutsch Family Wine & Spirits. "Consumers are seeking smarter lifestyle choices, but they want it all – fun and good taste with ingredients that make them feel great about the product. We're excited to continue to cultivate and grow the number of Eppa fans around the country."
The Eppa Sangria Organic Oasis: Summer of Sangria Tour will be stopping at the following events:
California:
- Saturday, June 6 in Rolling Hills Estates (10:00 a.m.- 10:00 p.m.): Palos Verdes Street Fair & Music Festival
- Saturday, June 13 in San Diego (10:00 a.m.- 10:00 p.m.): San Diego County Fair / Toast of the Coast Wine Festival
Texas:
- Saturday, June 20 in Houston (11 a.m. – 10 p.m.): Discovery Green
- Saturday, June 27 in Dallas (12:00 p.m. – 6:00 p.m.): Klyde Warren Park
Florida:
- Saturday, July 4 in Jacksonville (4:00 p.m. – 10:00 p.m.): July 4th Celebration at The Shipyards on the St. John's River
- Saturday, July 11 in West Palm Beach (10:00 a.m. - 6:00 p.m.): HolisticGLOBE Expo
Illinois:
- Saturday, July 25 and Sunday, July 26 in Chicago (12:00 p.m. -10:00 p.m.): Taste of Lincoln Avenue
Eppa Sangria is the only sangria to receive a 90-point rating from Tasting Panel magazine. Eppa is crafted in Mendocino, California from certified organically-grown grapes and an innovative blend of real, organic superfruit juices including pomegranate, blueberry, blood orange and acai. As a result, it is antioxidant rich with two times the antioxidants compared to a glass of red wine. Eppa SupraFruta Sangria is available nationwide in 750ml with a suggested retail price of $13.99.
Follow the Eppa tour online with hashtag #EppaSangriaOasis. For more information, details on the Eppa Sangria mobile tour, and to view photos from its travels, visit www.EppaSangria.com, or https://www.facebook.com/eppasangria.
About Deutsch Family Wine & Spirits:
Initially called W.J. Deutsch & Sons, Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Deutsch Family Wine and Spirits' brands are sold to the trade with well-planned marketing support and are offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.
The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] The Reserve, [ yellow tail ] Bubbles; California: Cigar Zin, Eppa SupraFruta Sangria, Girard Winery, Kunde Family Estate, Joseph Carr, Josh Cellars, Flirt, The Calling; France: Andre Lurton, Georges Duboeuf, Hob Nob Vineyards, Sauvion et Fils, Vidal- Fleury; Italy: Barone Fini,, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Spain: Mar De Frades, Cruz de Alba, and Ramon Bilbao Vinos Y Vinedo; Argentina: Ruta 22, and award-winning spirits from LUKSUSOWA Vodka (Poland), VILLA MASSA® Limoncello (Italy) and LICOR 43® (Spain). www.deutschfamily.com
Photo - http://photos.prnewswire.com/prnh/20150603/220596
SOURCE Deutsch Family Wine & Spirits
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