Entravision Communications Corporation Launches New Radio Program "LA's Mananitas Morning Show" on Super Estrella 107.1 FM in Los Angeles, CA
Expanding content portfolio leverages integrated media platforms to reach Latino audiences
LOS ANGELES, Sept. 23, 2014 /PRNewswire/ -- Entravision Communications Corporation, (NYSE: EVC), a diversified media company serving Latino audiences and communities, today announced the launch of a new morning show called LA's Mananitas. The program, hosted by a talented cast led by Francisco "Paco" Galvez, Naranjito Jorge Velasquez, Hyacinth and Juan Manuel Navarro, began airing on Entravision's Los Angeles, California Super Estrella 107.1 FM on September 15, 2014.
"At Entravision, we have an extensive and growing offering of multiplatform content and are always looking for new and innovative programming to bring to the Latino communities we serve. This exciting program will be distributed on multiple media platforms including radio, mobile and digital, capitalizing on our ability to reach Latinos across mediums," said Matt Cardenas, SVP Integrated Marketing Solutions for Entravision in Los Angeles. "The addition of this new program format and lineup further demonstrates that Entravision is a leader in providing multiplatform content to Latino audiences both locally and nationally. We are always working to enhance our media platforms with popular formats and fresh talent to attract new listeners, which allows us to better connect advertisers with the growing Latino consumer market place."
Airing weekday mornings, Monday through Friday 6:00 a.m. to 10:00 a.m., LA's Mananitas is a unique combination of captivating entertainment news with the biggest hits in Latin pop and rock music on Los Angeles's first and only Spanish-language contemporary hit radio station. LA's Mananitas will be part of a completely immersive experience for listeners, with a strong presence on-air, in addition to online, and via social media, where hosts will post continuously and chat throughout the entire broadcast. The program is revolutionizing Spanish-language radio by introducing the first morning show featuring gossip and breaking celebrity news delivered with hilarious commentary. Hosted by paparazzi and led by listener reporting, LA's Mananitas will also deliver special reports from Miami, FL and Mexico City newshubs, so that the audience will hear the top news stories on Super Estrella first. With blitz entertainment coverage, LA's Mananitas will quickly be the king of gossip radio in Los Angeles.
"We're the first radio station to bring in paparazzi from Latin America and break the exclusive celebrity stories in a prime-time morning show," said Nestor Rocha, Vice President of Programming for Entravision and Program Director for Super Estrella 107.1. "With its unique blitz entertainment coverage, Super Estrella is poised to become the king of gossip radio in LA and the market's top Latino celebrity news source!"
LA's Mananitas has a talented cast of characters, anchored by industry veterans with a strong following. The show is led by multi-talented host Francisco "Paco" Galvez whose broadcast career includes stints on well-known Spanish-language programs such as Sol y Cafe, El Pacorro en la Manana and Las Super 20 de State Farm. Naranjito Jorge Velasquez's quick witted one-liners and years of morning show experience has made him popular with fans across the country for his humor and fun, and spontaneous joking with listeners. Hyacinth brings her trademark wit and personal style to the morning show, conveying her genuine passion for the station to its audience daily. Juan Manuel Navarro brings 20 years of entertainment news experience and exclusive industry relationships to the program, giving listeners insider information before anyone else. Together, they are a dynamic team with an energetic voice that will engage and entertain Latino audiences across Southern California.
Los Angeles is one of Entravision's key media markets, with a cluster of six radio stations, websites and other interactive digital media. In this market, Entravision owns and operates radio properties serving Los Angeles including KLYY, KDLD and KDLE Jose FM, KSSC Super Estrella 107.1 FM, KSSD Super Estrella 107.1 FM and KSSE Super Estrella 107.1 FM.
About Entravision Communications Corporation
Entravision Communications Corporation is a diversified media company serving Latino audiences and communities with an integrated platform of solutions and services that includes television, radio, digital media and data analytics to reach Latino audiences across the United States and Latin America. Entravision has 58 primary television stations, including in 20 of the nation's top 50 Latino markets, and is the largest affiliate group of both the top-ranked Univision television network and Univision's UniMas network. Entravision also operates one of the nation's largest groups of primarily Spanish-language radio stations, consisting of 49 owned and operated radio stations, and Entravision Solutions, a national sales representation and marketing organization specializing in Spanish-language media platforms and radio networks. Entravision also offers a variety of digital media platforms and services, including digital content, digital advertising platforms, including the #1-ranked online advertising platform in Hispanic reach, and data analytics solutions designed to maximize the opportunity for advertisers and marketers to connect with the growing Latino consumer market. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.
SOURCE Entravision Communications Corporation
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