Enterasys Chooses Marketo to Increase Marketing ROI and Brand Awareness

SAN MATEO, Calif., July 12, 2011 /PRNewswire/ -- Marketo, the fastest-growing provider of Revenue Performance Management solutions, today announced Enterasys, a Siemens Enterprise Communications company, as a new customer. Enterasys chose Marketo's products to significantly increase brand awareness and marketing ROI while also driving a new era of revenue performance across the expanding company.

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Headquartered in Andover, Mass., Enterasys is a premier provider of end-to-end enterprise communications, operating globally in more than 70 countries worldwide. The company's wired/wireless infrastructure and security solutions deliver operational efficiencies to customers by improving productivity and reducing costs through easy-to-manage solutions that work within existing IT environments and ensure application performance.

Enterasys needed an agile cloud solution that could hit the ground running to increase high quality sales leads, help expand the company's reach across important target verticals and territories, and offer real-time ROI.  The company also was seeking a marketing automation provider that delivers new and useful features on a frequent basis, as well as peerless service and support. Enterasys decided Marketo's comprehensive revenue performance management approach fit best across plans for both expanded marketing and sales efforts.

"Marketo is a cornerstone of our growth strategy," said Ram Appalaraju, vice president of marketing at Enterasys. "Marketo provides unmatched analytics regarding the efficiency of each campaign – regardless of channel or vertical – throughout the entire revenue cycle, while at the same time empowering us with a new level of marketing sophistication. The result is an unprecedented real-time snapshot of predictable revenue growth."

"From set-up to daily interface, Marketo's web-based view into our collective marketing strategy has been easy and cost-effective to deploy across our organization," added Ben Doyle, director of IT, Enterasys. "Just as important during the selection process was Marketo's 'feature velocity' – regular yet seamless new product features delivered to our end users – as well as their thriving Community for top-notch support at any time."

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo's vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo's powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company's proven technology, comprehensive services, and expert guidance are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

Marketo has been recognized with the 2010 CODiE award for "Best Marketing Solution," the "Best Sales and Marketing 2.0 Solution" from SellingPower, and the "Best Marketing Automation Application" by Salesforce customers on the AppExchange. As of March 2011, more than 1000 enterprise and mid-market clients globally have adopted Marketo solutions. For more information, visit http://www.Marketo.com, or subscribe to Marketo's award-winning blogs at http://blog.marketo.com/.

SOURCE Marketo