Engine Yard Gamifies Customer Support Community with Badgeville Behavior Platform

MENLO PARK, Calif., May 15, 2012 /PRNewswire/ -- Badgeville, The Behavior Platform and global gamification leader, today announced that Engine Yard, the leading Platform as a Service (PaaS), has selected Badgeville's technology to add a gamification layer on top of its vibrant customer support community. This new experience represents the industry's first gamification instance in the Zendesk community. 

The integration of Badgeville into the Engine Yard support community enables the company to optimize its support organization and generate a higher level of community engagement by proactively recognizing and rewarding community input from customers and employees. This increases efficiency of customer service overall and reduces costs as the company's global customer service organization continues to grow to meet the increasing demand for its services worldwide.

"For the past six years, we have witnessed our visionary customers and partners create innovative, high performance Web applications," said Bill Platt, VP, Operations at Engine Yard. "Gamification is now part of how our talented support team communicates with customers and employees. Powered by Badgeville and Zendesk, we were able to deploy a powerful rewards and recognition experience across our customer and employee-facing support programs in just a few short weeks."

Engine Yard is a pioneer in the PaaS market. Based on the company's experience deploying and managing thousands of Web applications, developers rely on Engine Yard to deliver the flexibility and scalability they need, while enabling them to focus on creating great products instead of installing and maintaining infrastructure. As a result, Engine Yard has become a trusted resource for developers building and deploying high performance Web applications in the cloud.


"Badgeville's Behavior Platform demonstrates how customers can be extremely creative with Zendesk's API and javascript framework to work with third-party integrations," said Pierre Grenier, Senior Product Manager, Zendesk. "Engine Yard showcases its innovation in partnering with Badgeville, enabling them to highlight top customer contributors and most efficient employees across all of the touch points of our platform and speaks to the future of customer engagement."

By integrating the Badgeville Behavior Platform with the Zendesk support community, Engine Yard has added game mechanics to the user experience of its global customer base to achieve the following business objectives:

• Create engagement and encourage contributions in the support community
• Provide live feedback and real-time content
• Reduce number of support tickets filed
• Increase speed of response to support tickets and bug fixes
• Increase customer satisfaction survey responses
• Recognize community members providing best answers
• Reward customers who suggest product enhancements and features that are implemented

"Engine Yard is at the forefront of innovation in enterprise class scalability and application deployment," said Kris Duggan, CEO, Badgeville. "We are honored that their team has selected Badgeville to power the first-ever gamification of Zendesk software. This initiative is the first wave of gamification for the IT and CRM industry, which we estimate will become commonplace in Help Desk and CRM systems by 2015."

About Badgeville

Badgeville, the Behavior Platform, makes it easy for business leaders to measure and influence behavior across customer, partner, developer and employee communities. The leading provider of SaaS enterprise gamification solutions and services, Badgeville's global client roster features the world's most innovative enterprises across virtually every industry, including Samsung, Recyclebank, Deloitte, Dell, eBay, Universal Music, The Active Network, and more. Founded in 2010, Badgeville is based in Menlo Park, Calif., and has offices in New York and Europe. For more information, visit Badgeville on the web at http://www.badgeville.com.

About Engine Yard

Engine Yard is the leading Platform as a Service (PaaS), empowering software application innovation more rapidly, easily and cost effectively. With deep technical expertise, powerful infrastructure orchestration, strong support of the open source community, and world-class service. Engine Yard provides a complete commercial grade solution that enables developers to focus on creating great applications, instead of managing their platform. Thousands of customers in 58 countries, from explosive-growth Web startups to Fortune 500 enterprises, rely on Engine Yard to leverage the cloud for competitive advantage. Headquartered in San Francisco, Calif., Engine Yard is backed by Benchmark Capital, New Enterprise Associates and Amazon.com.

About Zendesk

Zendesk is the leading provider of proven, cloud-based help desk software. For growing organizations, Zendesk is the fastest way to enable great customer service. More than 15,000 customers, including Sony, Adobe, OpenTable and Groupon trust Zendesk with their most valuable assets: their customers, partners, and employees. Founded in 2007, Zendesk is funded by Charles River Ventures, Benchmark Capital and Matrix Partners. Learn more at www.zendesk.com.

SOURCE Badgeville