NEW YORK, Aug. 4, 2023 /PRNewswire/ -- The global energy drinks market size in Latin America is estimated to grow by USD 5,904.04 million from 2022 to 2027. The market's growth momentum will progress at a CAGR of 14.26% during the forecast period. For more insights on the historic (2017 to 2021) and forecast market size (2023 to 2027) - Request a sample report
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Energy Drinks Market In Latin America - Segmentation Assessment
Segment Overview
Technavio has segmented the market based on Product (Sparkling energy drinks and Still energy drinks), and Type (Standard energy drinks and Energy shots).
The market share growth by the sparkling energy drinks segment is significant for overall market growth during the forecast period. Sparkling energy drinks can be referred to as the category of energy drinks prepared from sparkling mineral water generated from mineral springs, whose effervescence is due to the presence of natural gases. The process of manufacturing sparking energy drinks involves the addition of carbon dioxide artificially in the product to produce extra fizz and bubbles as well as it can also be generated from seltzer water, which is an artificially created version of sparkling mineral water. Some of the main factors which are fuelling the growth of this segment include increasing product innovation in sparkling energy drinks with the availability of various flavors and rising consumer expenditure and strengthening distribution networks in countries such as Brazil, Mexico, Chile, Ecuador, and Peru. Hence, such factors drive the market growth during the forecast period.
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Energy Drinks Market In Latin America – Market Dynamics
Key factor driving market growth
Strengthening distribution networks and collaborations drives the growth of the energy drinks market in Latin America during the forecast period. Several market players in the energy drink market in Latin America are collaborating with distributors or setting up their own distribution centers in order to dominate the market. The rapid infrastructure development in Latin America has led to the development of several organized retailers, including cash-and-carry retailers, discount stores, supermarkets, hypermarkets, and convenience stores that have opened an effective distribution channel for market players operating in the energy drinks market in the region. Hence. such factors are expected to drive market growth during the forecast period.
Leading trends influencing the market
The increasing adoption of natural ingredients in energy drinks is a primary trend in the energy drinks market in Latin America during the forecast period. Due to the growing health awareness among consumers, there is an increasing shift in the preference of consumers regarding the consumption of energy drinks in Latin America in terms of the quality of the ingredients used. There is an increasing demand for energy drinks with low caffeine content and produced from natural and high-quality ingredients in several countries, including Brazil, Mexico, Chile, and Argentina. Furthermore, there is an increasing focus on natural ingredients by several market players such as Coca-Cola, Red Bull, AJE, Grupo Petropolis, and Monster Energy. Hence, such factors are expected to drive market growth during the forecast period.
Major challenges hindering the market growth
The rising demand for substitute products will be a significant challenge hindering the energy drinks market in Latin America during the forecast period. Green tea, flavored and herbal teas, sports drinks, natural soft drinks, fresh juices, RTD protein shakes, coffee, yerba mate, ginger root tea, bottled natural mineral water, and smoothies are some of the potential alternatives for energy drinks in the Latin America market. The availability of such alternatives can negatively impact the market. The increasing demand for coffee and green tea, the rising demand for and popularity of the aforementioned substitute products, and a growing number of product launches in the energy drinks alternatives category in Latin America are some of the factors expected to hinder the market growth in Latin America during the forecast period.
Insights on Market Drivers, trends, & Challenges, historic period(2017 to 2021) and forecast period(2023 to 2027)- Request a sample report!
What are the key data covered in this Energy Drinks Market In Latin America report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the energy drinks market in Latin America between 2023 and 2027
- Precise estimation of the energy drinks market in Latin America size and its contribution to the market with a focus on the parent market
- Accurate predictions about upcoming trends and changes in consumer behavior
- Growth of the energy drinks market in Latin America across Latin America
- A thorough analysis of the market's competitive landscape and detailed information about vendors
- Comprehensive analysis of factors that will challenge the growth of the energy drinks market in Latin American vendors
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Energy Drinks Market In Latin America Scope |
|
Report Coverage |
Details |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 14.26% |
Market growth 2023-2027 |
USD 5,904.04 million |
Market structure |
Fragmented |
YoY growth 2022-2023 (%) |
10.0 |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Alimentos Maravilla SA, Anheuser Busch InBev SA NV, Bebidas Chiamulera, cbc, Cervejaria Petropolis SA, Electrolit USA, Florida Ice and Farm Company S.A., Globalbev Bebidas e Alimentos SA, Grupo Embotellador ATIC SA, Hell Energy Hungary Kft., MAX ENERGY DRINK, Monster Energy Co., Nova Organic Energy BV, Organique, PepsiCo Inc., Postobon SA, Red Bull GmbH, The Coca Cola Co., Wildcat Energy Drink Ltd., and XITE ENERGY LTD. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Latin America - Market size and forecast 2022-2027 ($ million)
- Exhibit 15: Data Table on Regional - Market size and forecast 2022-2027 ($ million)
- Exhibit 16: Chart on Latin America: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Regional - Market size and forecast 2022-2027 ($ million)
4 Historic Market Size
- 4.1 Energy drinks market in latin america 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on energy drinks market in latin america 2017 - 2021 ($ million)
- 4.2 Product Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)
- 4.3 Type Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Type Segment 2017 - 2021 ($ million)
- 4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 22: Five forces analysis - Comparison between 2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 23: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 24: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 25: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 26: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 27: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 28: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Product
- 6.1 Market segments
- Exhibit 29: Chart on Product - Market share 2022-2027 (%)
- Exhibit 30: Data Table on Product - Market share 2022-2027 (%)
- 6.2 Comparison by Product
- Exhibit 31: Chart on Comparison by Product
- Exhibit 32: Data Table on Comparison by Product
- 6.3 Sparkling energy drinks - Market size and forecast 2022-2027
- Exhibit 33: Chart on Sparkling energy drinks - Market size and forecast 2022-2027 ($ million)
- Exhibit 34: Data Table on Sparkling energy drinks - Market size and forecast 2022-2027 ($ million)
- Exhibit 35: Chart on Sparkling energy drinks - Year-over-year growth 2022-2027 (%)
- Exhibit 36: Data Table on Sparkling energy drinks - Year-over-year growth 2022-2027 (%)
- 6.4 Still energy drinks - Market size and forecast 2022-2027
- Exhibit 37: Chart on Still energy drinks - Market size and forecast 2022-2027 ($ million)
- Exhibit 38: Data Table on Still energy drinks - Market size and forecast 2022-2027 ($ million)
- Exhibit 39: Chart on Still energy drinks - Year-over-year growth 2022-2027 (%)
- Exhibit 40: Data Table on Still energy drinks - Year-over-year growth 2022-2027 (%)
- 6.5 Market opportunity by Product
- Exhibit 41: Market opportunity by Product ($ million)
- Exhibit 42: Data Table on Market opportunity by Product ($ million)
7 Market Segmentation by Type
- 7.1 Market segments
- Exhibit 43: Chart on Type - Market share 2022-2027 (%)
- Exhibit 44: Data Table on Type - Market share 2022-2027 (%)
- 7.2 Comparison by Type
- Exhibit 45: Chart on Comparison by Type
- Exhibit 46: Data Table on Comparison by Type
- 7.3 Standard energy drinks - Market size and forecast 2022-2027
- Exhibit 47: Chart on Standard energy drinks - Market size and forecast 2022-2027 ($ million)
- Exhibit 48: Data Table on Standard energy drinks - Market size and forecast 2022-2027 ($ million)
- Exhibit 49: Chart on Standard energy drinks - Year-over-year growth 2022-2027 (%)
- Exhibit 50: Data Table on Standard energy drinks - Year-over-year growth 2022-2027 (%)
- 7.4 Energy shots - Market size and forecast 2022-2027
- Exhibit 51: Chart on Energy shots - Market size and forecast 2022-2027 ($ million)
- Exhibit 52: Data Table on Energy shots - Market size and forecast 2022-2027 ($ million)
- Exhibit 53: Chart on Energy shots - Year-over-year growth 2022-2027 (%)
- Exhibit 54: Data Table on Energy shots - Year-over-year growth 2022-2027 (%)
- 7.5 Market opportunity by Type
- Exhibit 55: Market opportunity by Type ($ million)
- Exhibit 56: Data Table on Market opportunity by Type ($ million)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 57: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 58: Chart on Market share by geography - 2022-2027 (%)
- Exhibit 59: Data Table on Market share by geography - 2022-2027 (%)
- 9.2 Geographic comparison
- Exhibit 60: Chart on Geographic comparison
- Exhibit 61: Data Table on Geographic comparison
- 9.3 Brazil - Market size and forecast 2022-2027
- Exhibit 62: Chart on Brazil - Market size and forecast 2022-2027 ($ million)
- Exhibit 63: Data Table on Brazil - Market size and forecast 2022-2027 ($ million)
- Exhibit 64: Chart on Brazil - Year-over-year growth 2022-2027 (%)
- Exhibit 65: Data Table on Brazil - Year-over-year growth 2022-2027 (%)
- 9.4 Mexico - Market size and forecast 2022-2027
- Exhibit 66: Chart on Mexico - Market size and forecast 2022-2027 ($ million)
- Exhibit 67: Data Table on Mexico - Market size and forecast 2022-2027 ($ million)
- Exhibit 68: Chart on Mexico - Year-over-year growth 2022-2027 (%)
- Exhibit 69: Data Table on Mexico - Year-over-year growth 2022-2027 (%)
- 9.5 Peru - Market size and forecast 2022-2027
- Exhibit 70: Chart on Peru - Market size and forecast 2022-2027 ($ million)
- Exhibit 71: Data Table on Peru - Market size and forecast 2022-2027 ($ million)
- Exhibit 72: Chart on Peru - Year-over-year growth 2022-2027 (%)
- Exhibit 73: Data Table on Peru - Year-over-year growth 2022-2027 (%)
- 9.6 Rest of Latin America - Market size and forecast 2022-2027
- Exhibit 74: Chart on Rest of Latin America - Market size and forecast 2022-2027 ($ million)
- Exhibit 75: Data Table on Rest of Latin America - Market size and forecast 2022-2027 ($ million)
- Exhibit 76: Chart on Rest of Latin America - Year-over-year growth 2022-2027 (%)
- Exhibit 77: Data Table on Rest of Latin America - Year-over-year growth 2022-2027 (%)
- 9.7 Market opportunity by geography
- Exhibit 78: Market opportunity by geography ($ million)
- Exhibit 79: Data Table on Market opportunity by geography ($ million)
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 80: Impact of drivers and challenges in 2022 and 2027
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 81: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 82: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 83: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 84: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 85: Matrix on vendor position and classification
- 12.3 Alimentos Maravilla SA
- Exhibit 86: Alimentos Maravilla SA - Overview
- Exhibit 87: Alimentos Maravilla SA - Product / Service
- Exhibit 88: Alimentos Maravilla SA - Key offerings
- 12.4 Anheuser Busch InBev SA NV
- Exhibit 89: Anheuser Busch InBev SA NV - Overview
- Exhibit 90: Anheuser Busch InBev SA NV - Product / Service
- Exhibit 91: Anheuser Busch InBev SA NV - Key offerings
- 12.5 Bebidas Chiamulera
- Exhibit 92: Bebidas Chiamulera - Overview
- Exhibit 93: Bebidas Chiamulera - Product / Service
- Exhibit 94: Bebidas Chiamulera - Key offerings
- 12.6 cbc
- Exhibit 95: cbc - Overview
- Exhibit 96: cbc - Product / Service
- Exhibit 97: cbc - Key offerings
- 12.7 Cervejaria Petropolis SA
- Exhibit 98: Cervejaria Petropolis SA - Overview
- Exhibit 99: Cervejaria Petropolis SA - Product / Service
- Exhibit 100: Cervejaria Petropolis SA - Key offerings
- 12.8 Electrolit USA
- Exhibit 101: Electrolit USA - Overview
- Exhibit 102: Electrolit USA - Product / Service
- Exhibit 103: Electrolit USA - Key offerings
- 12.9 Florida Ice and Farm Company S.A.
- Exhibit 104: Florida Ice and Farm Company S.A. - Overview
- Exhibit 105: Florida Ice and Farm Company S.A. - Product / Service
- Exhibit 106: Florida Ice and Farm Company S.A. - Key offerings
- 12.10 Globalbev Bebidas e Alimentos SA
- Exhibit 107: Globalbev Bebidas e Alimentos SA - Overview
- Exhibit 108: Globalbev Bebidas e Alimentos SA - Product / Service
- Exhibit 109: Globalbev Bebidas e Alimentos SA - Key offerings
- 12.11 Grupo Embotellador ATIC SA
- Exhibit 110: Grupo Embotellador ATIC SA - Overview
- Exhibit 111: Grupo Embotellador ATIC SA - Product / Service
- Exhibit 112: Grupo Embotellador ATIC SA - Key offerings
- 12.12 Hell Energy Hungary Kft.
- Exhibit 113: Hell Energy Hungary Kft. - Overview
- Exhibit 114: Hell Energy Hungary Kft. - Product / Service
- Exhibit 115: Hell Energy Hungary Kft. - Key offerings
- 12.13 Monster Energy Co.
- Exhibit 116: Monster Energy Co. - Overview
- Exhibit 117: Monster Energy Co. - Product / Service
- Exhibit 118: Monster Energy Co. - Key offerings
- 12.14 Nova Organic Energy BV
- Exhibit 119: Nova Organic Energy BV - Overview
- Exhibit 120: Nova Organic Energy BV - Product / Service
- Exhibit 121: Nova Organic Energy BV - Key offerings
- 12.15 PepsiCo Inc.
- Exhibit 122: PepsiCo Inc. - Overview
- Exhibit 123: PepsiCo Inc. - Business segments
- Exhibit 124: PepsiCo Inc. - Key news
- Exhibit 125: PepsiCo Inc. - Key offerings
- Exhibit 126: PepsiCo Inc. - Segment focus
- 12.16 Red Bull GmbH
- Exhibit 127: Red Bull GmbH - Overview
- Exhibit 128: Red Bull GmbH - Product / Service
- Exhibit 129: Red Bull GmbH - Key offerings
- 12.17 The Coca Cola Co.
- Exhibit 130: The Coca Cola Co. - Overview
- Exhibit 131: The Coca Cola Co. - Business segments
- Exhibit 132: The Coca Cola Co. - Key news
- Exhibit 133: The Coca Cola Co. - Key offerings
- Exhibit 134: The Coca Cola Co. - Segment focus
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 135: Inclusions checklist
- Exhibit 136: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 137: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 138: Research methodology
- Exhibit 139: Validation techniques employed for market sizing
- Exhibit 140: Information sources
- 13.5 List of abbreviations
- Exhibit 141: List of abbreviations
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