Empire BlueCross BlueShield Offers Robust Enhancements to Resource Advisor with Beneficiary Companion and Identity Theft Recovery Services

NEW YORK, Oct. 7 /PRNewswire/ -- Empire BlueCross BlueShield, through its affiliate, Anthem Life and Disability Insurance Company, is pleased to reveal two new enhancements to its Resource Advisor member assistance program – the Beneficiary Companion program and the Identity Theft Victim Recovery Services program. Both programs are available at no cost to new and existing customers effective October 1, 2010.

"When our life insurance beneficiaries are dealing with the death of a loved one, we are there to provide them with much more than a benefits check," said Nicholas Brecker, president of Anthem Life and Disability Insurance Company's Life and Disability business. "Our Beneficiary Companion program provides valuable assistance so they can focus on the healing process. In addition, our Identity Theft Recovery Services program provides our customers with a distinctive, full-service suite of services."

"For example, our Beneficiary Companion helps beneficiaries protect their estate by closing accounts, notifying financial institutions and public agencies of a death and placing a freeze on credit reports to protect the beneficiary against someone opening new accounts or using their loved ones existing accounts," said Brecker.

"In addition, if our members become the victim of identity theft, the Identity Theft Victim Recovery Services program assists them with comprehensive identity recovery services by working with creditors, collection companies, collection law firms and credit reporting agencies. And, our members are assigned a Fraud Resolution Specialist who will be their personal advocate for one full year – all at no additional cost."

Other Resource Advisor services include advice on handling difficult situations – such as losing a loved one, legal and financial consultations and preparation of all documents and letters for the member's signature.

"When employers offer their employees Resource Advisor, they're providing convenient resources, tools and support that can help improve their well-being and prevent problems from becoming an emotional or financial burden," said Mark Wagar, President and CEO, Empire BlueCross BlueShield. "We believe the enhanced version of Resource Advisor helps to distinguish our product from others in the marketplace."

More information about the enhancements now available with Resource Advisor can be found by going to www.resourceadvisor.anthem.com and entering the Program Name: "AnthemResourceAdvisor" at the login page.

Empire BlueCross BlueShield

Empire BlueCross BlueShield (Empire) is the trade name of Empire HealthChoice Assurance, Inc., and Empire Blue Cross Blue Shield HMO is the trade name of Empire HealthChoice HMO, Inc., independent licensees of the Blue Cross Blue Shield Association, serving residents and businesses in the 28 eastern and southeastern counties of New York State.  Additional information about Empire is available at www.empireblue.com.

About Anthem Life and Disability Insurance Company

Life and Disability products are underwritten by Anthem Life & Disability Insurance Company, an affiliate of Empire HealthChoice Assurance, Inc. Independent licensees of the Blue Cross and Blue Shield Association.  ® ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross Blue Shield Association.

SOURCE Empire BlueCross BlueShield

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