EmeriCon and Badgeville Partner to Add Gamification to Business Process Management (BPM)

LAS VEGAS, April 30, 2014 /PRNewswire/ -- EmeriCon, leading provider in Business Improvement solutions and consulting, and Badgeville, the global leader in gamification, today announced the addition of Badgeville's gamification capabilities to the new EmeriConVIEWS V3 Premium offering, giving companies the ability to drive business productivity, improve user engagement and boost Business Process Management (BPM) adoption. EmeriCon announced the addition of BPM gamification through its new partnership with Badgeville today at IBM Impact 2014 in Las Vegas.

Gamification adoption is growing rapidly among large and fast-growing companies for its ability to proactively drive business productivity, enhance motivation and increase user engagement. According to Gartner, 70 percent of the Global 2000 will adopt gamification by 2014, and a new study by Research and Markets projects gamification will become a $5.5 billion market by 2018.

As the industry's leading gamification solution, the Badgeville Behavior Platform drives user motivation via a powerful set of engagement mechanics, such as rewarding users for performing desired behaviors, showcasing their success and reputation among their peers, and providing a clear, structured path to goal and task completion.

Typical BPM has traditionally focused on process optimization, managing all aspects of end-to-end execution, including human workers, to encourage efficiency and a continuous workflow. However, in most BPM deployments, the human worker is "monitored" to track performance and compliance against a set of defined goals and tasks—a reactive system of measuring success after the work is completed.

When applied to BPM, gamification provides a carrot, versus the stick, approach to proactively motivate and reward users and teams in real-time time for progressing, completing and achieving defined tasks and goals. For example, call center teams using the EmeriCon-Badgeville solution can establish missions highlighting a path to specific objectives, reward agents for taking ownership of tasks and completing support tickets on time and then showcase their achievements among their peers. The result: increased user engagement that leads to faster achievement of core business objectives.

"Adding BPM gamification to EmeriConVIEWS provides our customers with a fun and engaging way to proactively encourage people to reach business objectives and milestones, rather than monitoring and admonishing failure after the fact," said David Keyes, Vice President, Sales and Marketing with EmeriCon. "Partnering with Badgeville and its proven platform allows us to deliver the most effective gamification solution to drive increased BPM adoption, sustained employee engagement and faster business results for our customers. It is all about motivating proactiveness instead of monitoring reactiveness."

"EmeriCon is leading the industry in creating solutions for the top BPM offerings in the market and helping companies of all sizes optimize processes and increase productivity, efficiency and ROI," said Chandar Pattabhiram, VP of worldwide marketing for Badgeville. "We're very pleased to partner with EmeriCon in providing a unique and customizable gamification solution that can help enterprises get the most out of their BPM investment."

For more information about BPM Gamification check out this video:  

http://www.emericon.com/solutions/toolkits/emericonviews/

About EmeriCon

EmeriCon's expertise in IBM Smarter Process; Business Process Management (BPM) and Operational Decision Management (ODM) technology and consulting spans more than two decades and has enabled over 100 Clients from various industries to get significant business results. Clients typically realize ROIs in excess of 200% to 300% as a result of our unique ability to successfully complete tactical solutions, tied to Client strategic goals and initiatives, within predictable 60 – 90 day BPM and ODM projects.

About Badgeville

Badgeville, The Behavior Platform, is the world's leading cloud-based gamification technology. With hundreds of global customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including American Express, Oracle, Samsung, Bell Media, Kendall Jackson, Philips Electronics, and more. Founded in 2010, Badgeville is based in Redwood City, Calif., and has offices in New York and Europe. (To learn more follow @Badgeville or visit www.badgeville.com)

SOURCE Badgeville