Emagine Partners with VoltDB, Leverages Fast Data to Enhance Its Real-time Event-Decisioning Platform for Mobile Operators

SYDNEY and BEDFORD, Mass., Feb. 26, 2015 /PRNewswire/ -- Mobile operators today know they can significantly increase revenue opportunities by presenting tailored, relevant and timely offers to customers. To help operators take advantage of these opportunities, Emagine, a specialist provider of real-time contextual customer marketing software and managed services for mobile providers, today announced that it has selected VoltDB's in-memory scale-out SQL database for the core of its Emagine Real Time Event Decisioning platform.

Research shows that 54 percent of U.S. and Canadian consumers would consider ending their loyalty relationships if they didn't get tailor-made, relevant content and offers. Recognizing this, the Emagine Real-Time Event Decisioning platform brings usage and trigger-based marketing campaigns to life by delivering communication and offers instantaneously based on intelligent event detection (e.g., end of a call, use of the mobile device in a particular location or hitting a particular data usage threshold). This enables communications service providers (CSPs) to execute campaigns and communications in real time, delivering personalized messages to each individual customer while the customer's phone or device is literally still in his/her hands.

"We've been doing campaign execution for CSPs for more than 15 years; in 2015 there is no doubt that CSPs and their customers expect real real-time personalized interactions," said Emagine International CEO David Peters. "Our Real-Time Event Decisioning platform needed to meet these real-time demands. This means ingesting billions of network events per day from the CSP network, analyzing hundreds of thousands of transactions simultaneously, and then intelligently interacting with customers. We selected the VoltDB solution because it is unmatched in its ability to handle the peaks of the network data constantly flowing into our platform, empowering our CSP clients to meet the real-time demands of today's mobile user."

Emagine chose VoltDB because its architecture offers virtually unlimited scalability, a fast operational database and real-time analytics and stream processing for data-intensive applications that rely on fast, smart data.  VoltDB enables the Emagine Real-Time Event Decisioning platform to deliver personalized offers to mobile customers in real-time using triggers such as low-balance thresholds, end-of-call notifications and data usage within bundle.

"Too often, mobile operators are missing incredible opportunities to reach their customers with interactions they really want," said VoltDB President and CEO Bruce Reading. "Slow data processing is not an option today; with access to such innovative and accessible technology, it's no longer necessary for companies to settle for less than real time. We're confident that VoltDB's approach to fast data will help Emagine provide its clients with the resources and insights it needs to give its clients exactly what they're looking for, when they want it."

About VoltDB
VoltDB is an in-memory, scale-out SQL database purpose-built to power a new generation of applications that thrive on fast, smart data. Tapping the lightning speed and real-time analytics of VoltDB, organizations are able to add context and intelligence to data – the instant it arrives – to make real-time transactional decisions that maximize business value. The relational database is architected to meet the distinct requirements of fast data, which leads to Big Data. Organizations in markets such as mobile, financial services, energy, advertising, security and gaming rely on VoltDB to process smart data fast to capture new revenue opportunities, drive competitive advantage and create highly-specialized interactions. VoltDB is privately held with offices in Bedford, Mass. and Santa Clara, Calif. Try out VoltDB at www.voltdb.com/download.

About Emagine International
Founded in 1998 by CEO David Peters, Emagine International is a leading provider of real-time, contextual and adaptive campaign management software solutions and managed marketing services for telecoms operators. Its area of expertise is Customer Value Management (CVM), the practice of understanding and maximising the value of each individual customer through ongoing, tailored interactions. Its software solutions and marketing services enable more powerful and effective customer interactions that positively impact on customer churn rates and incremental revenue.

Emagine's Real-Time Event Decisioning platform is designed to capture event triggers as they happen from the network elements. Marketing offers and customer interactions are dynamically adapted in real-time and aligned with the individual customer's needs to provide better user experiences and generate higher returns than traditional segmented campaigns. Campaigns are personal, relevant and timely; delivering true "Marketing To One®".

Headquartered in Ultimo Sydney, Australia's tech hub, the company develops and delivers Telecommunications Grade software for customers including Vodafone, Optus, MTN, Vodacom, Etisalat, True Move, CSL and Telstra.

For more information about Emagine International, visit www.emagineinternational.com.

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SOURCE VoltDB

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