Elliott Broidy Brings Innovative Marketing Model to 'Snake and Mongoo$e' Movie Premiere

LOS ANGELES, Sept. 9, 2013 /PRNewswire-iReach/ -- Elliott Broidy and the production team of 'Snake and Mongoo$e' welcomed cast members along with moviegoers to the drag racing film's premiere in Indianapolis on August 29^th. The red carpet event and fundraiser for the Leukemia and Lymphoma Society (LLS) were the latest in a slew of marketing successes for the independent film. Elliott Broidy, film financier, has backed much of the movie's innovative marketing efforts.

(Photo: http://photos.prnewswire.com/prnh/20130909/MN76512)

The 'Snake and Mongoo$e' premiere leveraged fanfare gained from various social media platforms. Through the use of Facebook, Twitter and YouTube; the marketing team has attracted a broad range of followers for the film that may otherwise be pigeonholed for racing fans. Elliott Broidy, a venture capitalist and philanthropist, commented that race fans and casual viewers alike were emotionally moved at the screening, according to a press release in the Beverly Hills Courier on August 30^th.

An August 27^th film review in The New York Times supported Elliott Broidy's comments on the visceral impact of 'Snake and Mongoo$e' beyond the racing community. Writer Ronald Ahrens noted that the middle class values shared by racing rivals Don 'the Snake' Prudhomme and Tom 'the Mongoose' McEwen will quickly endear the film to movie watchers of all fancies.

While the hot rod rivalry between Prudhomme and McEwen helped make NHRA racing a widely popular motorsport, much of the original footage from their competitions was archived for decades.  The 'Snake and Mongoo$e' production crew elected to use these historic clips rather than recreating the racing scenes.

The vintage clips of the 'Cuda and Duster' funny cars in action propelled the 'Snake and Mongoo$e' movie trailer to rank among the most viewed on the web, outranking many high budget Hollywood productions.

As a result, the original hot rods and haulers quickly gained a social media following and were popular attractions at the Indianapolis premiere. The clever use of web marketing and production decisions helped the racing cars gain newfound fame despite not having been outside of California in over 40 years.

Similarly, Don Prudhomme and Tom McEwen were also in attendance, enjoying another wave of popularity nearly four decades after the duo's racing rivalry began.

Elliott Broidy credited the successful evening to the hard work of his wife, Producer Robin Broidy and the movie crew. He summarized that their innovative decisions had produced remarkable results, as cited in an August 30^th news release.

'Snake and Mongoo$e' has debuted in 8 cities so far with more slated for release in the coming weeks.

For more information about 'Snake and Mongoo$e', please visit: http://www.snakeandmongoosemovie.com/

Media Contact: Glenn Selig, The Publicity Agency, (310) 598-3367, [email protected]

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SOURCE Glenn Selig, The PR Agency