ELLE DECOR Leads Shelter Category in Total Advertising Pages for First Half of 2011

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ELLE DECOR

May 26, 2011, 05:00 ET

NEW YORK, May 26, 2011 /PRNewswire/ -- According to MIN's June 2011 box scores, ELLE DECOR, the preeminent title in the shelter category for two years in a row, ranks #1 for total ad pages for the first half of 2011.  Its market share for the same period is up +2.6 points to 25.7% over 2010.  ELLE DECOR is #1 for YTD ad pages (524.8 pages, +10.4%); market share is up +2.6 points to 25.7% vs. 2010.

(Logo: http://photos.prnewswire.com/prnh/20110110/NY22935LOGO )

"It's clear that the marketplace has recognized ELLE DECOR as the preeminent consumer title for reaching professional interior designers as well as affluent design enthusiasts," observed Barbara Friedmann, VP/Brand Publisher.

  • ELLE DECOR is #1 for YTD ad pages (524.8 pages, +10.4%); market share is up +2.6 points to 25.7% vs. 2010
    • June issue ranked #1 in the set with 145.3 ad pages (+22.2%) and had a 58-page lead over closest competitor, Veranda
  • Architectural Digest's June issue is up +9.2% (71.6 pages); YTD ad pages up +4.7% (423.4), ranking #2 overall in the core shelter set
  • Dwell is up +14.9% in June (77.0 ad pages) and nearly flat on the year (+1.4%; 331.6 pages), ranking #3 in the shelter set
  • House Beautiful's June issue is down –7.3% (64.8 pages); YTD ad pages are down –13.6% (276.3), ranking #4 in the set
  • Veranda's May/June issue is up +16.2% (87.3 pages); YTD ad pages saw the largest percent gains in the category, up +11.8% (244.3 pages), moving up in overall market share ranking to #5
  • Traditional Home is down –31.5% in June (57.2 ad pages) and –23.3% on the year (239.4 pages), dropping to #6 in the competitive set

ELLE DECOR is the #1 brand in the shelter category: ELLE DECOR and elledecor.com – the preeminent online destination for design enthusiasts – offer inspiration and expertise to 2.5 million print and online users each month. ELLE DECOR has an influence that reaches 8.9 million readers worldwide with 23 ELLE DECO publications in 27 countries. ELLE DECOR is published by Hachette Filipacchi Media U.S. (hfmus.com), a company of Lagardere Active.

SOURCE ELLE DECOR

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