Eliza Corporation's Co-Founder to Lead Discussion on the New Consumer-Focused Healthcare Ecosystem at this Year's Consumer Experience & Digital Health Forum

DANVERS, Mass., Oct. 8, 2015 /PRNewswire/ -- Today, Eliza Corporation ("Eliza") announced that the Company's co-founder, Alexandra Drane, will facilitate the Consumer Experience and Digital Health Forum, produced by America's Health Insurance Plans ("AHIP").  A proven visionary for over 20 years, Alexandra's human-centered design approach and ideas about using data and technology to engage people in their health, happiness and productivity, have been adopted by the nation's top healthcare organizations, and been applied to government, academic and commercial enterprises.

The Consumer Experience and Digital Health Forum will take place October 12-14, at the Swissotel Chicago.  The Forum will go beyond the tech tools and gadgets to provide insights on practical, tactical ways of engaging consumers in their health and the health care system. Presenters will evaluate:

• how data is captured, shared and used to create actionable insights
• how disruptors are changing the healthcare landscape as we know it
• how digital engagement tools can help consumers reach their potential

"Since the Company's founding, Eliza has prioritized and invested in the quality of the consumer experience. We've always been laser-focused on consumers' motivations, their concerns, and their reactions to the initiatives we support," said David Morris, Chief Revenue Officer at Eliza Corporation. "We know what makes people 'tick', and our technology and content constantly are fine-tuned to honor consumers' unique challenges and preferences to effect meaningful changes in behavior across different populations that in turn lower costs, improve health outcomes, and build brand recognition for our clients."

According to Gartner, "As consumers become more Web- and mobility-savvy, they will expect their preferred providers to 'know' them and to provide better service by anticipating their needs and proactively communicating with them..."¹

Recently, a Medicare Advantage plan initiated a number of engagement solutions with Eliza, including breast cancer and colorectal cancer screening outreach. Integrating best practices and proprietary behavioral insights from Eliza's STAR Year-in-the-Life solution, the population-based preventive health outreach, delivered through Eliza's multi-channel platform, engaged members in conversation with a data-driven approach designed to uncover barriers and motivations, and drive behavior change. Eliza delivered statistically significant results for the client, which was critical due to the impact these two measures have on the Staying Healthy portion of the Medicare Advantage STAR ratings.  For example, Eliza was able to increase the overall lift by 9.4% for reached members completing Colorectal Screenings versus members not reached. (Click here to download the full case study).

To learn more or to schedule a meeting with Eliza Corporation at AHIP's Consumer Experience and Digital Health Forum (Booth #45), email [email protected].

About Eliza Corporation
Eliza Corporation ("Eliza") is the pioneer and recognized leader in Health Engagement Management.  Eliza combines technology, data, and analytics to provide the most advanced solutions and services that measurably improve quality, cost and care outcomes. Over 15 years and billions of interactions, Eliza has amassed the world's largest data asset of people's healthcare actions, behaviors and decisions through the Company's award-winning, multi-channel communications platform. Eliza is based in Danvers, Massachusetts. For more information, visit www.elizacorp.com or contact 1.800.701.7864.

All product and company names herein may be trademarks of their registered owners.

¹ Gartner, Inc. "Hype Cycle for Contact Center Infrastructure," by Drew Kraus, 26 August 2013

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SOURCE Eliza Corporation

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