Eight eHealthcare Internet Awards Won by Four Leading Hospitals For Online Brand Management Excellence

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Dec 01, 2014, 09:00 ET

DENVER, Dec. 1, 2014 /PRNewswire/ -- Brand asset management is an important business strategy that is complex and challenging for most organizations, and the surge in content and ever-increasing number of touchpoints shows no signs of abating.

Many hospitals and health care systems struggle with this surge, while others employ ineffective, stopgap solutions, which leads to inconsistent brand implementation and time to market delays.

But New-York Presbyterian, CHRISTUS Health, Yale-New Haven Health, and Catholic Health Initiatives have all been recently awarded eHealthcare Leadership Awards for exceptional brand asset management at the Eighteenth Annual Healthcare Internet Conference in Scottsdale, Arizona. The awards recognize outstanding websites and digital communications in the health care industry.

"The demands of healthcare reform and an increasingly competitive environment have accelerated digital innovation," says Mark Gothberg, eHealthcare Leadership Awards chairman. "Organizations have made major improvements in their websites, expanded use of social media, and are employing mobile applications to engage current and prospective customers and enhance quality and operational efficiency."

This year's judging panel was made up of 114 individuals who have intimate knowledge of healthcare and the specific standards of internet excellence by which eHealthcare Leadership Awards measure greatness. They compared how websites and other digital communications measure up with others in their organization's classification. Entry scores were based on a proprietary multi-point standard of Internet excellence.

New York-Presbyterian
Platinum – Best Intranet Site
Platinum – Best Interactive Site
Gold – Best Site Design

CHRISTUS Health
Platinum – Best Interactive Site
Gold – Best Site Design
Gold – Best Intranet Site

Yale-New Haven Health
Platinum – Best Interactive Site

Catholic Health Initiatives
Platinum – Best Interactive Site

These sites are specifically designed to help companies manage their brand implementation and sustainability with brand objectives, identity systems, and assets in a myriad of customizable ways that best fit the organizations. In addition, the sites create engagement with stakeholders and understanding around a brand, enhance user experience through ease of use, and increase efficiencies around brand execution.

"The recognition of our Brand Center as a best practice in the healthcare industry is confirmation that our approach and objectives for managing the New York-Presbyterian brand are on target. We expect the site to significantly improve our brand management processes," says Dick Tulimieri, Manager, Marketing Services, New York-Presbyterian Hospital.

Of the 14 different awards categories, all were winners for Business/Process Improvement Applications. Since 2004, Monigle identityManager® sites have won a total of 28 eHealthcare Leadership Awards.

Monigle
Monigle, the country's largest independent brand consultancy, offers integrated capabilities and services that are unparalleled in the marketplace. For more than 40 years, Monigle has been generating powerful brand experiences, across a full spectrum of touchpoints including brand strategy and design, research, digital, and branded environments. Monigle exists to help companies build and sustain strong, vibrant brands that change the world around them. Real-World Thinking. Enduring Outcomes. www.monigle.com.

Deanna Seitz
Public Relations
303.270.0659
[email protected]
@monigle

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SOURCE Monigle