Edtech market size to grow by USD 133.05 billion from 2021 to 2026; Growth driven by learners' interest shifting toward ebooks - Technavio

NEW YORK, March 16, 2023 /PRNewswire/ -- The global edtech market size is estimated to grow by USD 133.05 billion from 2021 to 2026, according to Technavio. The market is estimated to grow at a CAGR of 17.79% during the forecast period. The growth of the market is driven by factors such as learners' interest shifting toward ebooks. E-books offer flexibility and simplicity, which has increased their adoption. The adoption of e-books has been significant in the education sector since the outbreak of COVID-19. E-books have enabled instructors to compile student reading material from various sources. Also, as the material is in electronic format, students can copy and paste the information to use in reports, take notes, or analyze. Such benefits are increasing the demand for e-books, which is driving the growth of the market. Take action now and gain valuable insights into the impact of the US crisis with our comprehensive analysis report - Talk to us

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Global Edtech Market - Segmentation Assessment

Segment Overview

Technavio has segmented the market based on sector (K-12, higher education, and others) and geography (North America, Europe, APAC, South America, and Middle East and Africa). 

• The market growth in the K-12 segment will be significant during the forecast period. Emerging technologies and methodologies are opening new possibilities for vendors in K-12 education. Many schools are moving away from the conventional chalkboard method and incorporating smart technologies into learning spaces. They are focusing on incorporating a wide range of activities, technologies, and services aimed at improving students' educational achievements. All these factors are fueling the growth of the K-12 segment.

Geography Overview

By geography, the global edtech market is segmented into North America, Europe, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global edtech market.

• North America will account for 46% of the market growth during the forecast period. The growth of the market is driven by the presence of well-established infrastructure and the ready adoption of advanced technologies among educational institutions and students. Many higher education institutions operating in the region are exploiting cloud platforms to install various Edtech products and solutions. Cost reduction, scalability, and the availability of professional expertise are further encouraging educational institutions to deploy cloud-based technologies. As a result of these factors, the market growth in North America will be significant during the forecast period.

Insights on the market contribution of various segments including country and region wise and forecast market size (2022 to 2026) - Download a Sample Report

Global Edtech Market – Market Dynamics

Leading trends influencing the market 

• The increased demand for distance learning is the key trend in the market.
• With the outbreak of COVID-19, online learning has become more centric in people's lives.
• Many schools, universities, and companies were forced to work remotely due to the outbreak of the pandemic, which increased the demand for distance learning.
• Major universities are focusing on making learning more accessible by allowing students to access courses online.
• For instance, Stanford University and Harvard University offer access to online courses under the categories of computer science, engineering, mathematics, business, art, and personal development.
• All these factors have increased the popularity of distance learning, which is positively influencing the growth of the market.

Major challenges hindering the market growth

• The availability of open-source learning content is challenging the growth of the market.
• Several universities and institutes are offering either free of cost or charge a minimal cost for various courses.
• Many students that cannot afford expensive courses are opting for free courses or open-source learning content to upgrade themselves in terms of education.
• This is reducing the growth opportunities for vendors, which, in turn, is hindering the growth of the market.

Drivers, Trends and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this edtech market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the edtech market between 2022 and 2026
• Precise estimation of the size of the edtech market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the edtech market industry across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of edtech market vendors

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Related Reports:

• The K-12 online tutoring market is estimated to grow at a CAGR of 12.34% between 2022 and 2027. The size of the market is forecast to increase by USD 97.66 billion. The market is segmented by type (structured tutoring and on-demand tutoring) and geography (APAC, North America, Europe, Middle East and Africa, and South America).
• The education consulting market is estimated to grow at a CAGR of 5.37% between 2022 and 2027. The size of the market is forecast to increase by USD 6,77.89 million. The market is segmented by platform (online and offline), type (K-12 and higher education) and geography (North America, Europe, APAC, South America, and Middle East and Africa).

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Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Sector
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Sector

• 5.1 Market segments 
• Exhibit 24: Chart on Sector - Market share 2021-2026 (%)
• Exhibit 25: Data Table on Sector - Market share 2021-2026 (%)

• 5.2 Comparison by Sector 
• Exhibit 26: Chart on Comparison by Sector
• Exhibit 27: Data Table on Comparison by Sector

• 5.3 K-12 - Market size and forecast 2021-2026
• Exhibit 28: Chart on K-12 - Market size and forecast 2021-2026 ($ million)
• Exhibit 29: Data Table on K-12 - Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Chart on K-12 - Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on K-12 - Year-over-year growth 2021-2026 (%)

• 5.4 Higher education - Market size and forecast 2021-2026
• Exhibit 32: Chart on Higher education - Market size and forecast 2021-2026 ($ million)
• Exhibit 33: Data Table on Higher education - Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Chart on Higher education - Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on Higher education - Year-over-year growth 2021-2026 (%)

• 5.5 Others - Market size and forecast 2021-2026
• Exhibit 36: Chart on Others - Market size and forecast 2021-2026 ($ million)
• Exhibit 37: Data Table on Others - Market size and forecast 2021-2026 ($ million)
• Exhibit 38: Chart on Others - Year-over-year growth 2021-2026 (%)
• Exhibit 39: Data Table on Others - Year-over-year growth 2021-2026 (%)

• 5.6 Market opportunity by Sector 
• Exhibit 40: Market opportunity by Sector ($ million)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 42: Chart on Market share by geography 2021-2026 (%)
• Exhibit 43: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison 
• Exhibit 44: Chart on Geographic comparison
• Exhibit 45: Data Table on Geographic comparison

• 7.3 North America - Market size and forecast 2021-2026
• Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 7.4 Europe - Market size and forecast 2021-2026 
• Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 7.5 APAC - Market size and forecast 2021-2026
• Exhibit 54: Chart on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 7.6 South America - Market size and forecast 2021-2026
• Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 7.7 Middle East and Africa - Market size and forecast 2021-2026 
• Exhibit 62: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 63: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 64: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 7.8 US - Market size and forecast 2021-2026
• Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%)

• 7.9 China - Market size and forecast 2021-2026
• Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)

• 7.10 Germany - Market size and forecast 2021-2026
• Exhibit 74: Chart on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 75: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 76: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 7.11 UK - Market size and forecast 2021-2026
• Exhibit 78: Chart on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 79: Data Table on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 80: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 7.12 Japan - Market size and forecast 2021-2026
• Exhibit 82: Chart on Japan - Market size and forecast 2021-2026 ($ million)
• Exhibit 83: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
• Exhibit 84: Chart on Japan - Year-over-year growth 2021-2026 (%)
• Exhibit 85: Data Table on Japan - Year-over-year growth 2021-2026 (%)

• 7.13 Market opportunity by geography 
• Exhibit 86: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges 
• Exhibit 87: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends

9 Vendor Landscape

• 9.1 Overview

• 9.2 Vendor landscape 
• Exhibit 88: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption 
• Exhibit 89: Overview on factors of disruption

• 9.4 Industry risks 
• Exhibit 90: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered 
• Exhibit 91: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 92: Matrix on vendor position and classification

• 10.3 2U Inc. 
• Exhibit 93: 2U Inc. - Overview
• Exhibit 94: 2U Inc. - Business segments
• Exhibit 95: 2U Inc. - Key news
• Exhibit 96: 2U Inc. - Key offerings
• Exhibit 97: 2U Inc. - Segment focus

• 10.4 Blackboard Inc. 
• Exhibit 98: Blackboard Inc. - Overview
• Exhibit 99: Blackboard Inc. - Product / Service
• Exhibit 100: Blackboard Inc. - Key offerings

• 10.5 Chegg Inc. 
• Exhibit 101: Chegg Inc. - Overview
• Exhibit 102: Chegg Inc. - Product / Service
• Exhibit 103: Chegg Inc. - Key news
• Exhibit 104: Chegg Inc. - Key offerings

• 10.6 Coursera Inc. 
• Exhibit 105: Coursera Inc. - Overview
• Exhibit 106: Coursera Inc. - Business segments
• Exhibit 107: Coursera Inc. - Key news
• Exhibit 108: Coursera Inc. - Key offerings
• Exhibit 109: Coursera Inc. - Segment focus

• 10.7 D2L Corp. 
• Exhibit 110: D2L Corp. - Overview
• Exhibit 111: D2L Corp. - Product / Service
• Exhibit 112: D2L Corp. - Key news
• Exhibit 113: D2L Corp. - Key offerings

• 10.8 Edutech 
• Exhibit 114: Edutech - Overview
• Exhibit 115: Edutech - Product / Service
• Exhibit 116: Edutech - Key offerings

• 10.9 edX LLC. 
• Exhibit 117: edX LLC. - Overview
• Exhibit 118: edX LLC. - Product / Service
• Exhibit 119: edX LLC. - Key offerings

• 10.10 Instructure Inc. 
• Exhibit 120: Instructure Inc. - Overview
• Exhibit 121: Instructure Inc. - Product / Service
• Exhibit 122: Instructure Inc. - Key offerings

• 10.11 Microsoft Corp. 
• Exhibit 123: Microsoft Corp. - Overview
• Exhibit 124: Microsoft Corp. - Business segments
• Exhibit 125: Microsoft Corp. - Key news
• Exhibit 126: Microsoft Corp. - Key offerings
• Exhibit 127: Microsoft Corp. - Segment focus

• 10.12 Udacity Inc. 
• Exhibit 128: Udacity Inc. - Overview
• Exhibit 129: Udacity Inc. - Product / Service
• Exhibit 130: Udacity Inc. - Key news
• Exhibit 131: Udacity Inc. - Key offerings

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist 
• Exhibit 132: Inclusions checklist
• Exhibit 133: Exclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 134: Currency conversion rates for US$

• 11.4 Research methodology 
• Exhibit 135: Research methodology
• Exhibit 136: Validation techniques employed for market sizing
• Exhibit 137: Information sources

• 11.5 List of abbreviations 
• Exhibit 138: List of abbreviations

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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Technavio Research
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UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/ 

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