- The report recognizes the following as the key players in the Edtech market 2U Inc., Blackboard Inc., Chegg Inc., Cornerstone OnDemand Inc., and Coursera Inc. among others.
- The global Edtech market structure is fragmented in nature.
- North America to have a significant share in the Edtech market.
- Market to observe 15.83% YOY growth in 2022. View Sample Report Here
The Edtech market is segmented by sector (K-12, higher education, and others). The K-12 segment will have the largest share of the market. The increasing adoption of advanced Edtech solutions by educational institutions to simplify learning is driving the growth of the segment. The market growth in the segment will be significant over the forecast period.
The global Edtech market is analyzed across five regions — North America, Europe, APAC, South America, and the Middle East and Africa.
North America is currently the dominating region, occupying 46% of the global market share. The growth of the regional market can be attributed to the presence of well-established infrastructure and the ready adoption of advanced technologies among educational institutions and students. Identify potential segments and regions to invest in over the forecast period. Request a Sample Report Now
The Edtech market is expected to witness substantial growth during the forecast period, primarily due to the learners shifting toward ebooks. The adoption of e-books is increasing among learners due to the flexibility and simplicity e-books offer. The demand for ebooks further increased significantly in the education sector since the outbreak of COVID-19. As the material is in electronic format, students can copy and paste the information to use in reports, take notes, or analyze. Some readers allow annotations that enable students to take notes within the book, bookmark locations within the text, and have interactive dictionaries for just-in-time learning. All these factors are contributing to the growth of the market in focus.
The report also covers information on the upcoming trends and challenges that will influence the market growth. Enquire Now
The Edtech market is fragmented and is characterized by the presence of diversified international and regional vendors. The competitive environment in this market will be moderate with the increasing number of product or service extensions, technological innovations, and mergers and acquisitions (M&A). International vendors are focusing on expanding their market presence by acquiring regional or local vendors.
Here are some of the vendors featured in the report:
- 2U Inc.
- Blackboard Inc.
- Chegg Inc.
- Cornerstone OnDemand Inc.
- Coursera Inc.
- D2L Corp.
- Discovery Education Inc.
- Edutech
- edX LLC.
- Ellucian Co. LP
- Instructure Inc.
- Microsoft Corp.
- PleIQ Smart Toys Spa
- Promethean Ltd.
- Think and Learn Pvt. Ltd.
- Udacity Inc.
- UNIVERSO ONLINE SA
- upGrad Education Pvt. Ltd
- Workday Inc.
Along with the market data, Technavio offers customizations as per the specific needs of companies. The following customization options are available for the Edtech market report:
Regional Analysis
- Further breakdown of the market segmentation at requested regions.
Market Player Information
- Detailed analysis and profiling of additional market players, vendor segmentation, and vendor offerings.
- Know the strategies adopted by vendors during the recovery phase. Speak to Our Analyst Now
Related Reports:
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- Digital Education Content Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2022-2026
Edtech Market Scope |
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 17.79% |
Market growth 2022-2026 |
USD 133.05 billion |
Market structure |
Fragmented |
YoY growth (%) |
15.83 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 46% |
Key consumer countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
Companies profiled |
2U Inc., Blackboard Inc., Chegg Inc., Cornerstone OnDemand Inc., Coursera Inc., D2L Corp., Discovery Education Inc., Edutech, edX LLC., Ellucian Co. LP, Instructure Inc., Microsoft Corp., PleIQ Smart Toys Spa, Promethean Ltd., Think and Learn Pvt. Ltd., Udacity Inc., UNIVERSO ONLINE SA, upGrad Education Pvt. Ltd, and Workday Inc. |
Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for the forecast period, |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table Of Contents :
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Sector
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 12: Market segments
- 3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
- 4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
- 4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- 4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
- 4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
- 4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
- 4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by Sector
- 5.1 Market segments
- Exhibit 24: Chart on Sector - Market share 2021-2026 (%)
- Exhibit 25: Data Table on Sector - Market share 2021-2026 (%)
- 5.2 Comparison by Sector
- Exhibit 26: Chart on Comparison by Sector
- Exhibit 27: Data Table on Comparison by Sector
- 5.3 K-12 - Market size and forecast 2021-2026
- Exhibit 28: Chart on K-12 - Market size and forecast 2021-2026 ($ million)
- Exhibit 29: Data Table on K-12 - Market size and forecast 2021-2026 ($ million)
- Exhibit 30: Chart on K-12 - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on K-12 - Year-over-year growth 2021-2026 (%)
- 5.4 Higher education - Market size and forecast 2021-2026
- Exhibit 32: Chart on Higher education - Market size and forecast 2021-2026 ($ million)
- Exhibit 33: Data Table on Higher education - Market size and forecast 2021-2026 ($ million)
- Exhibit 34: Chart on Higher education - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Higher education - Year-over-year growth 2021-2026 (%)
- 5.5 Others - Market size and forecast 2021-2026
- Exhibit 36: Chart on Others - Market size and forecast 2021-2026 ($ million)
- Exhibit 37: Data Table on Others - Market size and forecast 2021-2026 ($ million)
- Exhibit 38: Chart on Others - Year-over-year growth 2021-2026 (%)
- Exhibit 39: Data Table on Others - Year-over-year growth 2021-2026 (%)
- 5.6 Market opportunity by Sector
- Exhibit 40: Market opportunity by Sector ($ million)
6 Customer Landscape
- 6.1 Customer landscape overview
- Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
7 Geographic Landscape
- 7.1 Geographic segmentation
- Exhibit 42: Chart on Market share by geography 2021-2026 (%)
- Exhibit 43: Data Table on Market share by geography 2021-2026 (%)
- 7.2 Geographic comparison
- Exhibit 44: Chart on Geographic comparison
- Exhibit 45: Data Table on Geographic comparison
- 7.3 North America - Market size and forecast 2021-2026
- Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)
- 7.4 Europe - Market size and forecast 2021-2026
- Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)
- 7.5 APAC - Market size and forecast 2021-2026
- Exhibit 54: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 55: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on APAC - Year-over-year growth 2021-2026 (%)
- 7.6 South America - Market size and forecast 2021-2026
- Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)
- 7.7 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 62: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 63: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 64: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- 7.8 US - Market size and forecast 2021-2026
- Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%)
- 7.9 China - Market size and forecast 2021-2026
- Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)
- 7.10 Germany - Market size and forecast 2021-2026
- Exhibit 74: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 75: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 76: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on Germany - Year-over-year growth 2021-2026 (%)
- 7.11 UK - Market size and forecast 2021-2026
- Exhibit 78: Chart on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 79: Data Table on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 80: Chart on UK - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on UK - Year-over-year growth 2021-2026 (%)
- 7.12 Japan - Market size and forecast 2021-2026
- Exhibit 82: Chart on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 83: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 84: Chart on Japan - Year-over-year growth 2021-2026 (%)
- Exhibit 85: Data Table on Japan - Year-over-year growth 2021-2026 (%)
- 7.13 Market opportunity by geography
- Exhibit 86: Market opportunity by geography ($ million)
8 Drivers, Challenges, and Trends
- 8.3 Impact of drivers and challenges
- Exhibit 87: Impact of drivers and challenges in 2021 and 2026
9 Vendor Landscape
- 9.2 Vendor landscape
- Exhibit 88: Overview on Criticality of inputs and Factors of differentiation
- 9.3 Landscape disruption
- Exhibit 89: Overview on factors of disruption
- 9.4 Industry risks
- Exhibit 90: Impact of key risks on business
10 Vendor Analysis
- 10.1 Vendors covered
- Exhibit 91: Vendors covered
- 10.2 Market positioning of vendors
- Exhibit 92: Matrix on vendor position and classification
- 10.3 2U Inc.
- Exhibit 93: 2U Inc. - Overview
- Exhibit 94: 2U Inc. - Business segments
- Exhibit 95: 2U Inc. - Key news
- Exhibit 96: 2U Inc. - Key offerings
- Exhibit 97: 2U Inc. - Segment focus
- 10.4 Blackboard Inc.
- Exhibit 98: Blackboard Inc. - Overview
- Exhibit 99: Blackboard Inc. - Product / Service
- Exhibit 100: Blackboard Inc. - Key offerings
- 10.5 Chegg Inc.
- Exhibit 101: Chegg Inc. - Overview
- Exhibit 102: Chegg Inc. - Product / Service
- Exhibit 103: Chegg Inc. - Key news
- Exhibit 104: Chegg Inc. - Key offerings
- 10.6 Coursera Inc.
- Exhibit 105: Coursera Inc. - Overview
- Exhibit 106: Coursera Inc. - Business segments
- Exhibit 107: Coursera Inc. - Key news
- Exhibit 108: Coursera Inc. - Key offerings
- Exhibit 109: Coursera Inc. - Segment focus
- 10.7 D2L Corp.
- Exhibit 110: D2L Corp. - Overview
- Exhibit 111: D2L Corp. - Product / Service
- Exhibit 112: D2L Corp. - Key news
- Exhibit 113: D2L Corp. - Key offerings
- 10.8 Edutech
- Exhibit 114: Edutech - Overview
- Exhibit 115: Edutech - Product / Service
- Exhibit 116: Edutech - Key offerings
- 10.9 edX LLC.
- Exhibit 117: edX LLC. - Overview
- Exhibit 118: edX LLC. - Product / Service
- Exhibit 119: edX LLC. - Key offerings
- 10.10 Instructure Inc.
- Exhibit 120: Instructure Inc. - Overview
- Exhibit 121: Instructure Inc. - Product / Service
- Exhibit 122: Instructure Inc. - Key offerings
- 10.11 Microsoft Corp.
- Exhibit 123: Microsoft Corp. - Overview
- Exhibit 124: Microsoft Corp. - Business segments
- Exhibit 125: Microsoft Corp. - Key news
- Exhibit 126: Microsoft Corp. - Key offerings
- Exhibit 127: Microsoft Corp. - Segment focus
- 10.12 Udacity Inc.
- Exhibit 128: Udacity Inc. - Overview
- Exhibit 129: Udacity Inc. - Product / Service
- Exhibit 130: Udacity Inc. - Key news
- Exhibit 131: Udacity Inc. - Key offerings
11 Appendix
- 11.2 Inclusions and exclusions checklist
- Exhibit 132: Inclusions checklist
- Exhibit 133: Exclusions checklist
- 11.3 Currency conversion rates for US$
- Exhibit 134: Currency conversion rates for US$
- 11.4 Research methodology
- Exhibit 135: Research methodology
- Exhibit 136: Validation techniques employed for market sizing
- Exhibit 137: Information sources
- 11.5 List of abbreviations
- Exhibit 138: List of abbreviations
- The global education services market is at a crossroads with the positive impact of technological advances such as online education, the implementation of AR and VR in teaching methods, and the use of interactive whiteboards. On the other hand, data and security issues and low digital literacy rates are having a negative impact on the growth of the market. The combined impact of these factors will lead to high growth in the global education services market.
- education: Includes technical education, language learning, test preparation services, tutoring services, makerspaces, vocational training, and distance learning courses and certifications
- emphasis on mobile learning: The increasing use of smartphones is encouraging education service providers to introduce mobile learning modules. Mobile learning has several advantages, such as flexibility and convenience. Therefore, users can schedule and complete the course/training according to their convenience. Mobile learning is also an experience of personalized learning as users can take training as per their requirements.
- digital literacy rates: Educational hardware and software have not been realized in tandem with the availability of trained staff in educational institutions. Institutions find it difficult to integrate technology into business processes. This is because of the inability of the faculty and administrators to understand applications and optimal use. The deployment of these applications alone by colleges and universities is not enough.
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