Eddie Bauer And Philanthropic Ambassador Ryan Reynolds Announce #Hug2Give Social Media Campaign In Support Of American Forests

SEATTLE, Aug. 31, 2016 /PRNewswire/ -- Today, Eddie Bauer launches the #Hug2Give social media campaign with philanthropic ambassador Ryan Reynolds as part of The One Tree Initiative benefitting longtime partner American Forests.

The active outdoor brand is calling for support in its continued efforts to help American Forests protect and restore ecosystems around the world. By simply posting a photo hugging a tree and tagging #OneTree, #Hug2Give, @EddieBauer and @AmericanForests on any social media platform now through September, 15, Eddie Bauer will donate $50 to American Forests for every photo posted, up to $25,000.

With the #Hug2Give campaign, Eddie Bauer aims to inspire people to advocate for forest conservation, so they can continue to get outside and live their adventure.

"Eddie Bauer, the man himself, spent his entire life encouraging people to get outside, and reminded them to assume personal responsibility for preserving the beauty of nature," said Mike Egeck, President and CEO of Eddie Bauer. "#Hug2Give is our way of continuing that mission."

For 20 years, Eddie Bauer has helped American Forests plant more than 6.8 million trees. To celebrate the anniversary of their partnership, the two brands launched The One Tree Initiative in February 2016, and kicked it off with a social media campaign and #Text2Give program during Earth Week.

Eddie Bauer launched its partnership with American Forests in 1995 with the ongoing "Add a Dollar, Plant a Tree" project, in which the brand plants a tree every time a customer adds a dollar to his or her purchase. Eddie Bauer donates 100 percent of these funds collected from customer donations to American Forests' reforestation projects in the U.S. and Canada. During Earth Week, Eddie Bauer matched customer donations, ultimately planting 129,000 trees.

Now through September 15, customers can join The One Tree Initiative by adding a dollar at check-out on eddiebauer.com or at any US or Canadian retail location or by joining its #Hug2Give campaign on social media.

"Eddie Bauer is such an iconic brand that has historically enabled people to have rich outdoor experiences," said Reynolds. "It truly is up to us to preserve our forests so that future generations can continue to have those experiences and I am proud to help support that mission."

For more information, visit www.eddiebauer.com/onetree.

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