Ecko Unltd. 72, A New Fragrance For Men, Launches Initiative To Rescue Rhinos On World Rhino Day

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Sep 22, 2015, 01:30 ET

NEW YORK, Sept. 22, 2015 /PRNewswire/ -- Ecko Unltd. delivers cool confidence with the launch of Ecko Unltd. 72. Capturing the excitement of limitless possibilities, this fragrance is for men who defy convention and push the limits at every turn. Inspired by that spirit and passion, and in honor of World Rhino Day, Ecko Unltd. 72 is proud to announce the #EckoRhinoRescue initiative. Rhinos have been around for 40 million years and are a crucial part of a wide range of ecosystems, but at the current rate of poaching rhinos face extinction in the wild in just 11 years. In partnership with Save the Rhino International, Ecko Unltd. 72 will raise funds and conservation awareness for species worldwide.

Ecko Unltd. 72 - a new fragrance for men #EckoRhinoRescue - post a rhino, save a rhino

For each Instagram post featuring the rhino—whether it's a drawing, stuffed animal, or selfie in a rhino T-shirt—and tagged #EckoRhinoRescue, Ecko Unltd. 72 will donate $1 to Save the Rhino International (up to $10,000). Kicking off the initiative with an American college tour and digital campaign, Ecko Unltd. 72 is committed to helping save rhinos from extinction.

ABOUT THE FRAGRANCE

Ecko Unltd. 72 opens with the vibrant tones of Crisp Ozone, Italian Bergamot and Frozen Apple that create a cool and stimulating whisper of adventure. A subtle hint of smoke adds a layer of mystery, evoking the heady aroma of fireworks smoldering in the dark. The core is wrapped in the magnetic warmth of Amber and the soft musk of Suede, an alluring yet edgy combination. With earthy notes of Sandalwood, the base infuses the skin with a sensual essence, fueling the desire to explore new boundaries. Fresh, bold and masculine, this woody fougere fragrance ignites your drive to live fearlessly.

TOP: Crispy Ozone, Italian Bergamot, Frozen Apple, Smoke
MID: English Lavender, Violet Leaf, Warm Amber, Trace of Suede
BASE: Indonesian Sandalwood, Tonka Bean, Sensual Musk

Tapping into the strength of the iconic Rhino, the Ecko Man is passionate and authentic–a free thinker living life without boundaries. He is true to himself at all times, and dares to live life to the fullest. His possibilities are unlimited.

ABOUT SAVE THE RHINO INTERNATIONAL
At the beginning of the 20th century there were 500,000 rhinos across Africa and Asia. Today only 29,000 remain in the wild. World Rhino Day, founded in 2010, is held each year on Sept. 22 to raise conservation awareness and honor all five species of rhino. Importantly, rhinos are an "umbrella species" - when rhinos are protected, many other species are too. Save the Rhino International (UK registered charity 1035072) collaborates with partners to support endangered rhinos in Africa and Asia. www.savetherhino.org

PARLUX LTD, a leading global beauty company that designs, manufactures, markets and distributes prestige fragrances and related products since 1987. It holds the licenses for notable fragrance brands including Vince Camuto, Rihanna, Kenneth Cole, and Tommy Bahama among others.

Parlux LTD is a wholly owned subsidiary of Perfumania Holdings Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products.

Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including: CANDIE'S(R), BONGO(R), BADGLEY MISCHKA(R), JOE BOXER(R), MUDD(R), MOSSIMO(R), LONDON FOG(R), DANSKIN(R), ROCAWEAR(R), SHARPER IMAGE(R), UMBRO(R), ECKO UNLTD.(R), and MARC ECKO(R) among others.

The Company licenses its brands to a network of leading retailers and manufacturers in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments, Iconix manages its brands to drive greater consumer awareness and equity.

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SOURCE Parlux Fragrances