Eastern Europe B2C E-Commerce Market Report 2022, Featuring Afterpay, Allegro, Blik, El Corte Ingles, Google Pay, Saturn and More

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Jan 21, 2022, 12:15 ET

DUBLIN, Jan. 21, 2022 /PRNewswire/ -- The "Eastern Europe B2C e-Commerce Market 2022" report has been added to ResearchAndMarkets.com's offering.

This report shares insights into the B2C e-Commerce market development, latest trends, forecasts in Eastern Europe, including the effects of the COVID-19 pandemic. Among other findings, the publication reveals that in Poland, the top three most preferred payment forms in 2020 were Blik, Bank Transfer, and Card.

The B2C e-Commerce market in Eastern Europe accelerated after the onset of COVID-19

Countries in Eastern Europe have witnessed a continuous growth of B2C e-Commerce market, especially remarkable after the onset of COVID-19 in 2020. This is due to the imposed retail market constraints caused by the proliferation of COVID-19 restrictions, meaning the first half of 2020 was a booming period for B2C ECommerce. For instance, the Russian B2C e-Commerce market achieved significant growth of almost 60% y-o-y from 2019 to 2020. Moreover, the domestic B2C e-Commerce market almost doubled between 2019 and 2020. In Poland, the online retail market has continued to accelerate this year compared to 2020, with the product category contributing the most to the B2C e-Commerce market growth being Home and Gardening, followed by Electronics and Media.

Clothes, Shoes & Accessories was the product category consumers in Easter European countries mostly shopped online for in 2020

Product segments that were commonly purchased when shopping online in Eastern Europe varied in each market. The leading product category in the Russian B2C e-Commerce market in 2020 was Electronics and Appliances, followed by Clothing & Footwear, Food, Furniture and Home Goods, and Beauty and Health. In Turkey, among the most commonly purchased items online in 2021 were Clothes, Shoes & Accessories, Deliveries from Restaurant, and Food and Beverages. In the Czech Republic, in 2020, the top purchased product sector online was Clothes, Shoes & Accessories, followed by Cosmetics & Beauty, and Sports Goods.

Cashless payments gained momentum in Eastern Europe after COVID-19 in 2020

With the onset of the pandemic and the shifted consumer behavior towards online, preferences in payment methods in e-Commerce also altered in 2020. The enhancement in cashless payments and a decline in cash payments were witnessed in Eastern European countries. For example, in Russia, the share of non-cash transactions in total expenditures of citizens exceeded a 50% mark in 2020. Moreover, among the top payment service providers, most popular in the country in 2020 were Sberbank, Yandex.Money and others. As for the Poles, Blik was the most popular payment channel in 2020, followed by Bank Transfer and Card. Blik was greatly used by the younger generation up through age 29 years, whereas Bank Transfer and Card were preferred by older consumers, as of 2020.

Key Topics Covered:

1. Management Summary

2. Global Developments

B2C e-Commerce Sales Value, in USD trillion, and Year-on-Year Change, in %, 2019-2025f
B2C e-Commerce Sales Value, in USD trillion, and Share, in % of Total Retail Sales, 2019-2025f
Top 10 Countries, by B2C e-Commerce Sales Value, in USD billion, and Y-o-Y Change, in %, 2020 & 2021e
Breakdown of Top 10 Countries, by B2C e-Commerce Sales, in % of Total Global B2C e-Commerce, 2021e
Growth Rate of B2C e-Commerce Sales Worldwide and in the Top 10 Countries, incl. India, Brazil, Russia, in %, 2021e
e-Commerce Sales Compound Annual Growth Rate, in % Year-on-Year Change, 2020-2024f

3. Regional Developments

Overview B2C e-Commerce Market, November 2021
Online Retailers' e-Commerce Sales Value, in USD billion, 2019 & 2020
Top 5 Fastest-Growing Online Retailers, in % Year-on-Year Change, 2020
Top 5 Fastest-Growing Online Product Categories, in % Year-on-Year Change, 2020
Online Shopper Penetration Rate, by Age Group, in % of Internet Users, 2015-2020
Internet Penetration in the EU, by Country, in % of Individuals, 2015-2020
Online Shopper Penetration in the EU, by Country, in % of Individuals, 2015-2019
Online Shopper Penetration in the EU, by Country, in % of Individuals, 2020
B2C e-Commerce Sales Value, in USD trillion, and Year-on-Year Change, in %, 2019-2025f
B2C e-Commerce Sales Value, in USD trillion, and Share, in % of Total Retail Sales, 2019-2025f
Top Payment Methods Preferred, by Before & After COVID-19, in % of Adults, March 2021

4. Russia

5. Poland

6. Turkey

7. Czech Republic

8. Greece

9. Romania

10. Hungary

Companies Mentioned

Afterpay
Alibaba
Aliexpress
Allegro
Amazon
Apple
Apple Pay
Argos
Blik
Carrefour
Cashper
Cdiscount
Citilink
Clearpay
Ebay
El Corte Ingles
Emag.hu
Emag.ro
Etsy
Fenton
Floa
Fnac
Gap
Google Pay
H&M
Ikea
Klarna
Media Markt
Media Scope
Openpay
Otto.de
Ozon
Pay.uk
Paylib
Public.gr
QIWI
Samsung Pay
Saturn
Sberbank
VanMoof
WebMoney
Wildberries
Wish
Yandex.Money
Zalando

For more information about this report visit https://www.researchandmarkets.com/r/5zhdnu

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