Earned Media Has Evolved - Has Your PR Strategy Evolved With It?

NEW YORK, Oct. 22, 2014 /PRNewswire/ -- Almost 25 percent of people between the ages of 18 and 29 rely on social channels as the source of their news[1], making social mentions from key reporters or outlets an important form of earned media for modern PR. But given the mass quantity of information being shared online by the second, how is it possible to silence the noise and capture media attention? The answer to this question will be explored in-depth at the 2014 PR Daily World Conference on November 6^th in New York City.

Follow the link to view the conference agenda and register now: http://prn.to/PRDailyWorldConf2014

Two new age PR strategies that can help communicators cut through the noise and effectively reach audiences will be discussed in breakout sessions featuring PR Newswire's Director of Emerging Media. Michael Pranikoff, and Senior Media Relations Manager Brett Savage-Simon.

Create a visual moment of truth for your brand

One of the most important PR trends for the coming year is an emphasis on visual storytelling. Why? Search and social has caused a power shift from brands to buyers. Every promise that a brand makes is now put to the test by consumers and discussed uncensored on product review sites. The point at which a consumer chooses a brand, where to buy, and with whom they share the results is what Google refers to as "The Zero Moment of Truth." Now it's up to communicators to join the conversation at the right moment to provide the content that buyers are searching for in the formats and contexts they prefer.

Pranikoff will uncover how visual storytelling can help your business form genuine emotional experiences with your audience while driving sales and revenue.

Media relations strategies in the age of Twitter, Buzzfeed and digital content

PR strategy increasingly involves digital media. News coverage garners attention, fuels social amplification and builds the brand credibility needed to influence consumer loyalty. Adapting new tactics to reach your audience in all of the channels they absorb information is a must for staying relevant and top-of-mind. Twitter and Buzzfeed in particular have drastically impacted the way audiences consume news.

Simon joins a panel of media relations experts from companies including AJB Communications, IBM, and Whole Foods to share best practices for using these channels to engage journalists and earn media coverage.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:

Sarah Skerik
Vice President, Strategic Communications
201-360-6710  
[email protected]

[1] 2014 Pew Research study, "How Social Media is Reshaping News"

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