E-book market size to grow by USD 6.93 billion from 2021 to 2026: A descriptive analysis of customer landscape, vendor assessment, and market dynamics - Technavio

NEW YORK, Jan. 16, 2023 /PRNewswire/ -- The global e-book market size is estimated to increase by USD 6.93 billion. The market's growth momentum will progress at a CAGR of 7.25%.

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Global e-book market - Customer landscape
To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity

Global e-book market – Vendor analysis

Vendor Landscape - The global e-book market is fragmented, with the presence of several global as well as regional vendors. A few prominent vendors that offer e-books in the market are Amazon.com Inc., Apple Inc., Bertelsmann SE and Co. KGaA, Cengage Learning Inc., Hachette Livre, HarperCollins Publishers, John Wiley and Sons Inc., Kensington publishing corp., Macmillan publishers, McGraw Hill and others.

The global e-book market is at its growing stage. This implies that the market in focus is characterized by benefits and reader engagement of eBooks, rising adoption of online local language translation modules in eBooks, and proliferation of smart devices and applications.

Vendor landscape

The global eBook market is highly competitive due to the presence of established vendors and emerging startups that offer innovative solutions to consumers willing to subscribe to eBooks for a limited duration at a definite cost. Vendors across the globe are also proliferating different methods of payment, such as the pay-as-you-go and subscription models, to reach out to every segment and the different needs of different consumers. A few eBook companies are also collaborating with schools and educational institutions to establish their presence in the academic segment. This, in turn, is leading to the growth of the market during the forecast period. For details on the vendor and its offerings – Buy the report!

Global e-book market - Segmentation assessment

Segment overview
Technavio has segmented the market based on the product (consumer eBook, professional eBook, and educational eBook) and geography (North America, Europe, APAC, South America, and MEA). 

• The market share growth of the consumer e-book segment will be higher than the other segments during the forecast period. The demand for fiction books is growing due to the evolving reading habits of individuals. 

Geography overview
By geography, the global e-book market is segmented into North America, Europe, APAC, South America, and MEA. The report provides actionable insights and estimates the contribution of all regions to the growth of the global e-book market.

• North America will account for 45% of the market's growth during the forecast period. US and Canada are the key markets for the e-book market in North America. Market growth in this region will be faster than the growth of the market in the MEA. eBooks provide various advantages such as increased accessibility, lower prices, and increased student engagement through interactive content. All these factors will help the North American e-book market to grow over the forecast period.

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Global e-Book market – Market dynamics

Leading Drivers - The benefits and reader engagement of e-books are notably driving the electronic book market growth. As E-books generally offer many attractive features compared to print books, the popularity of e-books has increased significantly. For instance,  many e-books offer multiple features like augmented reality, gaming, and several applications that improve reader engagement. By using verbal interactions, readers can enable a read-aloud option with additional sounds and modifications to make stories more interesting.

Key trends - The rising adoption of online local language translation modules in eBooks is the key market trend driving the electronic book market growth. The localization of content and online local language translations are becoming more significant in the worldwide eBook market due to the variety of native languages spoken in different nations. Customers favor purchasing eBooks that are relatable and easy to understand. Furthermore, the publishers are considering the availability of eBooks in various local languages online as an advantage to their business. Thus, the localization of eBooks will drive the growth of the market during the forecast period.

Major challenges - The growing number of privacy breaches is the major challenge impeding the electronic book market growth. The growing surge of copyright infringements has threatened the vendors and publishers operating in the global eBook market. Piracy and illegal file-sharing have also become a threat to the expansion of the worldwide eBook market due to the increasing use of the internet. The growing risk of eBook piracy concerns publishers' interests as well as the financial health of businesses. Thus, it is expected that illegal copying of intellectual content will restrain the growth of the worldwide eBook market throughout the projected period.

Driver, Trend & Challenges are the factor of market dynamics that states about consequences & sustainability of the businesses, find some insights from a sample report!

What are the key data covered in this E-book market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the e-book market between 2022 and 2026
• Precise estimation of the size of the e-book market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the e-book market across North America, Europe, APAC, South America, and MEA
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of e-book market vendors

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Table of Contents

1 Executive Summary

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 01: Parent market
• Exhibit 02: Market characteristics

• 2.2 Value chain analysis 
• Exhibit 03: Value Chain Analysis: Education Services

3 Market Sizing

• 3.1 Market definition 
• Exhibit 04: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 05: Market segments

• 3.3 Market size 2020

• 3.4 Market outlook: Forecast for 2020 - 2025
• Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
• Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

4 Five Forces Analysis

• 4.1 Five Forces Summary 
• Exhibit 08: Five forces analysis 2020 & 2025

• 4.2 Bargaining power of buyers 
• Exhibit 09: Bargaining power of buyers

• 4.3 Bargaining power of suppliers 
• Exhibit 10: Bargaining power of suppliers

• 4.4 Threat of new entrants 
• Exhibit 11: Threat of new entrants

• 4.5 Threat of substitutes 
• Exhibit 12: Threat of substitutes

• 4.6 Threat of rivalry 
• Exhibit 13: Threat of rivalry

• 4.7 Market condition 
• Exhibit 14: Market condition - Five forces 2020

5 Market Segmentation by Product

• 5.1 Market segments 
• Exhibit 15: Product - Market share 2020-2025 (%)

• 5.2 Comparison by Product 
• Exhibit 16: Comparison by Product

• 5.3 Consumer eBook - Market size and forecast 2020-2025
• Exhibit 17: Consumer eBook - Market size and forecast 2020-2025 ($ million)
• Exhibit 18: Consumer eBook - Year-over-year growth 2020-2025 (%)

• 5.4 Professional eBook - Market size and forecast 2020-2025
• Exhibit 19: Professional eBook - Market size and forecast 2020-2025 ($ million)
• Exhibit 20: Professional eBook - Year-over-year growth 2020-2025 (%)

• 5.5 Educational eBook - Market size and forecast 2020-2025
• Exhibit 21: Educational eBook - Market size and forecast 2020-2025 ($ million)
• Exhibit 22: Educational eBook - Year-over-year growth 2020-2025 (%)

• 5.6 Market opportunity by Product 
• Exhibit 23: Market opportunity by Product

6 Customer landscape

7 Segment by Platform Usage

• 7.1 Smartphones

• 7.2 Tablets

• 7.3 Others

8 Geographic Landscape

• 8.1 Geographic segmentation

• 8.2 Geographic comparison

• 8.3 North America - Market size and forecast 2020-2025

• 8.4 Europe - Market size and forecast 2020-2025

• 8.5 APAC - Market size and forecast 2020-2025

• 8.6 South America - Market size and forecast 2020-2025

• 8.7 MEA - Market size and forecast 2020-2025

• 8.8 Key leading countries

• 8.9 Market opportunity by geography

9 Drivers, Challenges, and Trends

• 9.1 Market drivers

• 9.2 Market challenges

• 9.3 Market trends

10 Vendor Landscape

• 10.1 Overview

• 10.2 Vendor landscape

• 10.3 Landscape disruption

11 Vendor Analysis

• 11.1 Vendors covered

• 11.2 Market positioning of vendors

• 11.3 Amazon.com Inc.

• 11.4 Apple Inc.

• 11.5 Bertelsmann SE and Co. KGaA

• 11.6 Cengage Learning Inc.

• 11.7 Hachette Livre

• 11.8 HarperCollins Publishers

• 11.9 John Wiley and Sons Inc.

• 11.10 Kensington publishing corp.

• 11.11 Macmillan publishers

• 11.12 McGraw Hill

12 Appendix

• 12.1 Scope of the report

• 12.2 Currency conversion rates for US$

• 12.3 Research methodology

• 12.4 List of abbreviations

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