Dukas Public Relations Named Agency-of-Record for Raymond James -- One of Country's Largest Financial Services Firms

NEW YORK, Dec. 13, 2010 /PRNewswire/ -- Dukas Public Relations (DPR) today announced that it has been selected by Raymond James—a publicly held financial services firm with total clients assets of approximately $235 billion—as its agency-of-record.  DPR will focus primarily on securing national top-tier business media coverage, a discipline for which the agency is best known.  

Raymond James is a diversified financial services company primarily focused on investment and financial planning, investment banking and asset management. Through its subsidiaries, the firm has more than 5,300 financial advisors serving approximately 1.9 million accounts in more than 2,300 locations throughout the United States, Canada and overseas.

DPR will support Raymond James' corporate and institutional public relations strategies by obtaining interviews and television appearances for a wide range of executives and subject matter experts, as well as providing public relations counseling and media training.

The company already has a nationally recognizable brand through its integrated marketing approach.  For example, Raymond James has had the naming rights to the home of the NFL's Tampa Bay Buccaneers since 1998, and was recently a network sponsor of Major League Baseball's World Series and the American and National League Championship Series.

"With its impressive national media contacts and proactive approach to media relations, DPR was the right choice for us," said Steve Hollister, Public Relations Manager, Raymond James.  "DPR impressed us with its strategic, results-driven approach to enhancing Raymond James' brand positioning and increasing awareness among the retail and institutional investing public.  Through our full-service marketing department, we can implement marketing and communications strategies in-house, but wanted a New York-based PR firm to support our efforts in earned media."

DPR won the account in a competitive process.  For the past four years, DPR had been representing investment bank Lane Berry, which Raymond James acquired.

"Raymond James is clearly a major win for our firm.  It is a great company with a highly recognizable brand, and we look forward to putting our skills to work for them, said Richard Dukas, president and CEO, added.  "When it comes to the one area that companies still want their public relations firm to emphasize despite the explosion of social and digital technology—securing consistent top-tier publicity in the industry's most influential outlets—DPR stands toe-to-toe with any agency in the country."

About Raymond James Financial, Inc.

Raymond James Financial (NYSE: RJF) is a Florida-based diversified holding company providing financial services to individuals, corporations and municipalities through its subsidiary companies. Its three wholly owned broker/dealers, Raymond James & Associates, Raymond James Financial Services and Raymond James Ltd., have more than 5,300 financial advisors serving approximately 1.9 million accounts in 2,300 locations throughout the United States, Canada and overseas. In addition, total client assets are approximately $235 billion, of which $31 billion are managed by the firm's asset management subsidiaries.

About Dukas Public Relations

Dukas Public Relations is an award-winning public relations agency that excels at developing and implementing high-impact media coverage for financial and professional services firms, as well as a variety of technology companies. DPR has earned a variety of awards, including being nominated by PR Week and HFM Week as best agency of 2010; winning consecutive Bulldog Awards gold medals for best investment banking and financial services campaigns; and consecutively being ranked as one of Inc. Magazine's 5,000 fastest growing, privately owned companies in 2008, 2009 and 2010.

SOURCE Dukas Public Relations

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