Drip Campaigns: Educate, Encourage Engagement and Elevate Sales

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NEW YORK, Oct. 8, 2014 /PRNewswire/ -- With fierce competition, longer sales cycles and more stakeholders involved in the process, selling in today's market can be rough. Sales reps are continually looking for ways to keep their product top-of-mind with potential customers. Drip campaigns are one such tactic that if designed and implemented successfully, can effectively keep the buyer's attention throughout the highs and lows of the sales cycle.

Sarah Ware, Co-Founder and Chief Executive of Markerly, believes that not all drip campaigns are "one size fits all" and suggests employing several different types of content campaigns in order to uncover what resonates well with your audience. She proposes that sales organizations consider the following examples:

• Thought Leadership. Include numerical lists, market research and case studies to confirm leadership in the marketplace.
• Stay-In-Touch. The longer the sales cycle, the more touch points you'll offer. The more touch points you offer, the more likely you are to close.
• Competition. Did a prospect mention a competitor to you on a call? What differentiates you from the rest of the pack? Educate your audience and illustrate your progress.
• Act Now!  Offer a special promotion and send reminders that time is running out in order for them to take advantage.

For further discussion on the importance of utilizing drip campaigns in your sales organization, read the latest blog post, "Four Ways to Use Drip Email Campaigns to Drive Conversions" on PR Newswire's Small Business Toolkit: http://bit.ly/1vMWfxb

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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Amanda Eldridge
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