dressbarn Launches Fall Ad Campaign With Hilary Rhoda And Patrick Demarchelier

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Sep 09, 2015, 10:57 ET

NEW YORK, Sept. 9, 2015 /PRNewswire/ -- dressbarn, the iconic American retailer launched their new Fall 2015 ad campaign, which was shot by famed fashion photographer Patrick Demarchelier and stars super model Hilary Rhoda, who was styled by Anne Christensen. The campaign has some fun with the brands namesake with a cast of barnyard animals with high fashion impact. This marks the first time the company has enlisted and featured world-renowned talent in its 53-year history.

DRESSBARN LAUNCHES FALL AD CAMPAIGN WITH HILARY RHODA AND PATRICK DEMARCHELIER

"This seasons campaign is full of surprises, from the talent and artistry of those that created the campaign to the beautiful dresses featured from our designer collaborations," said dressbarn's Lori Wagner, Chief Marketing Officer, Executive Vice President Digital Commerce. "The name dressbarn hasn't always been associated with fashion and is often the target of a few jokes. We decided to have some fun with our name, run at it, not away from it!"

Rhoda shared the set with a cast of animals you would normally find in a barn; Wilbur the pig, Zoom the rooster, Winnie the baby goat, Mary Kate the sheep and Count the Bull. All five animals will appear in the national campaign alongside Rhoda. The imagery features dresses by LUXE by Carmen Marc Valvo, MiXT by Heidi Weisel and dressbarn's Design Studio. The dresses are respectively priced at $60-$70 and will be available in-stores and online September through November.

"Dresses can make you feel a certain way and every dress I wore in the campaign made me feel more confident and beautiful in different ways, so you can play up to whatever personality you are feeling," said Rhoda. "We had so much fun on set with the barn animals, my favorite was the little goat named Winnie, she was just so cute and she had the prettiest blue eyes."

Dressbarn encourages social engagement with the brand with the use of hashtag: #labelmeconfident. The hashtag brings the dressbarn story to life and demonstrates how labels or names are only as meaningful as the women who wear them. The campaign was shot at Pier 59 Studios in New York City. Hair was provided by Teddy Charles and make-up by Fulvia Farolfi. The campaign will launch in October issues of InStyle and O, The Oprah Magazine, span digital as well as takeover outdoor media in New York, Los Angeles, Boston and Chicago.

About dressbarn:

dressbarn, a division of Ascena Retail Group Inc. (NASDAQ -- ASNA), is a omni-channel specialty retailer with over 830 stores, featuring its own line of women's casual, wear-to-work and special occasion apparel at great values, in sizes 4-24. Dressbarn is focused on creating meaningful customer experiences through fashion adventures, style solutions, relevant choices and personalized service.

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SOURCE dressbarn