Dreamforce 2010 Gives Attendees More Opportunities than Ever to Make a Difference in the Community and Around the World

SAN FRANCISCO, Nov. 15, 2010 /PRNewswire/ -- The Salesforce.com Foundation, the global leader in integrating philanthropy and business, today, on National Philanthropy Day, announced unprecedented opportunities for attendees at Dreamforce 2010, the cloud computing event of the year, to give forward to the community through volunteerism. Dreamforce attendees can lend a hand to four separate nonprofits during the conference taking place in San Francisco Dec. 6 – 9, 2010.

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The Salesforce.com Foundation's 1/1/1 integrated philanthropy model delivers 1% of employee time in volunteerism, 1% of the company's founding equity in grants, and 1% of the company's product to nonprofits. The Foundation is organizing these activities as part of its vision to help not only nonprofits in achieving in their missions, but also to inspire its community of employees, customers and partners to spread the impact of this philanthropy model.

Spreading the Spirit of Volunteerism at Dreamforce 2010

The Salesforce.com Foundation is inviting the expected 20,000 attendees at Dreamforce 2010 to join in spontaneous volunteerism to benefit nonprofits. The volunteer activities are designed to provide food security, literacy, physical activity, and care kits on a local and an international level. Through these activities, attendees can build relationships beyond traditional conference networking activities.

The selected nonprofits and activities include:

• Project Night Night: Attendees will create 1,200 tote bags of blankets, books and stuffed animals for homeless children. A video encapsulating Project Night Night's work to improve the lives of young people can be viewed at http://animoto.com/play/af30NAdwLPAzXtzJjoIb9w.
• Stop Hunger Now: Attendees will package 500,000 vital meals for children in developing countries. For more information on this organization focused on ending hunger in our lifetime you can view a video at http://www.youtube.com/watch?v=m5CAkxAZ6GA.
• World Vision: Attendees will create 2,100 caregiver kits to be distributed to those living with AIDS in Africa.
• Playworks San Francisco: Attendees will build and distribute 40 bicycles for at-risk youth. A  video on salesforce.com's engagement with this innovative organization can be viewed at http://www.youtube.com/watch?v=gk-KRH2VJBo. This activity is only open to Executive Summit attendees.

Comments on the News

• "Salesforce.com's leadership in the business community to re-define the bottom line and its level of employee engagement is remarkable," said Ellen Goodman, executive director, Playworks San Francisco. "The enthusiasm of its employees truly makes a difference in the lives of the children with whom they spend time. We look forward to seeing the difference in the lives of these children the company can make through the engagement of its entire community of thousands."
• "It's inspiring to have volunteers come together at a corporate event to do something to benefit the community," said Kendra Stitt Robins, founder and executive director, Project Night Night. "Through the Salesforce.com Foundation and our partnership with UCSF, we are better able to serve our mission to provide childhood essentials to help homeless children around the country feel more secure."
• "Every six seconds a child dies from malnutrition," said Rod Brooks, CEO of Stop Hunger Now. "Partnering with the Salesforce.com Foundation enables us to educate thousands of individuals from businesses around the world. We believe that with the spirit and level of engagement the salesforce.com community offers, we'll be able to end world hunger in our lifetime."
• "Dreamforce is the perfect place to get our community involved in valuable work that benefits others," said Suzanne DiBianca, executive director, Salesforce.com Foundation. "We want to be a model for other companies in how they can replicate the same integration of philanthropy into their corporate fabric – from making it an integral part of new employees' first experience to life-changing volunteer opportunities at company events."

Additional Information

• For more information on how to get involved in volunteer opportunities at Dreamforce 2010, including schedules and locations of events, visit: http://www.salesforcefoundation.org/products/community/events/dreamforce#volunteer
• Follow @sfdcfoundation on Twitter.

About the Salesforce.com Foundation

The Salesforce.com Foundation is the global leader in integrating philanthropy and business through its 1/1/1 integrated philanthropy model http://www.sharethemodel.org. The 1/1/1 model harnesses the power of salesforce.com's people and technology through 1% Time, 1% Equity and 1% Product to increase the effectiveness of nonprofits in pursuing their social missions. Since the Foundation's inception in 1999, employees have given more than 200,000 hours of their time; more than 9,000 nonprofits in 70 countries are using donated and discounted Salesforce CRM licenses as part of the Foundation's 1% Product Donation Program http://www.salesforcefoundation.org/product/?PR=02232010; and numerous organizations are benefiting from technology-related grants. For more information on the Salesforce.com Foundation, please visit http://www.salesforcefoundation.org.

SOURCE The Salesforce.com Foundation