drank® Listens to Legion of Fans Through Its 'Sing It, Rap It, Play It - Win It' Contest

HOUSTON, July 29 /PRNewswire-FirstCall/ -- Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) today announced the launch of their summer 2010 video submission contest "Sing It, Rap It, Play It – Win It!"

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The contest encourages drank® fans and consumers to submit videos consisting of songs, raps, spoken word, air guitar, etc., of between 30 seconds and five minutes long. The contest will be run exclusively through the official drank® Facebook page – www.facebook.com/drankrelaxation - with entries being accepted between August 1 at 9:00am EDT and August 31 at 5:00pm EDT.

"We wanted to set up something special for our fans, new and old, to reward them for their loyalty to the brand over the years," said Peter Bianchi, CEO of Innovative Beverage Group. "Music has always been a part of my life and my career, so it seemed like a natural fit to tie it into this contest and really give the fans an opportunity to be creative by using their musical talents to win a really cool gift - drank® for a year!"

The grand prize winner of "Sing It, Rap It, Play It – Win It" will receive a year's supply of drank®  - one case per month – in addition to giftbags including t-shirts, stickers, gear, etc. Five runners up will receive a case of drank® and drank® giftbags.

All submissions will be judged primarily by an internal drank® team, however fan feedback on Facebook will also be a factor. Internal judging will be based on (1) Link to drank brand (35%); (2) Creativity (25%);  (3) Content (25%); and (4) public feedback (15%).

"Creative music is something that really blows my hair back," said Bianchi. "Our drank® Nation has been faithfully submitting original content for some time, and we wanted to provide a venue for inspiration, collaboration, and admiration. I can't wait to see the submissions!"

To view complete contest details, please visit the drank® Facebook fan page at www.facebook.com/drankrelaxation . For any questions regarding contest submission requirements, please e-mail [email protected]

drank® is the antithesis of the herd of energy drinks crowding the functional beverage sector. With a slogan of "slow your roll®," this lightly carbonated relaxation product uses melatonin, valerian root and rose hips to provide a relaxing effect for consumers. Since launching drank® to select markets in early 2008, it has quickly become the go-to product for people looking to relax their mind and body.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The company recently launched its first proprietary product drank®.  drank® was created to induce a natural calming and soothing effect when consumed. Lightly carbonated and grape flavored drank® was formulated with natural calming agents including melatonin, rose hips, and valerian root. drank® is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll®" and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well-known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water.  Although the company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model.  Recent corporate strategies have been focused on the marketing and distribution of drank® to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank® and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.

For media samples, product photography, and additional information- contact Beckerman at 201-465-8008 or email [email protected]

SOURCE Innovative Beverage Group Holdings, Inc.

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