Dr. Seuss Enterprises Celebrates 115th Birthday of Iconic Author with Key Partnerships
Leading children's entertainment company introduces Dr. Seuss products and commemorative events to reach new audiences
SAN DIEGO, Feb. 25, 2019 /PRNewswire/ -- Each and every day, Dr. Seuss Enterprises is committed to honoring Dr. Seuss's (Theodor Seuss Geisel's) vision of fueling the power of imagination, the love of learning and passion for literacy. The leading children's entertainment company is gearing up to celebrate the iconic author's 115th birthday on Saturday, March 2, with the announcement of several new collaborations aimed at growing love for the Dr. Seuss brand and reaching new audiences.
Since its founding in 1993, Dr. Seuss Enterprises has kept the legacy of the beloved children's book author alive through its global portfolio of licensed partnerships intended to foster a lifetime love of learning and literacy as well as encouraging children—and children at heart—to connect with the amazing world of Dr. Seuss.
"As ambassadors and facilitators of fun, we're proud to work alongside best-in-class licensed partners across a myriad of industries to commemorate Dr. Seuss's birthday and give people of all ages an opportunity to share in Geisel's passion for imagination and entertainment," said Susan Brandt, president of Dr. Seuss Enterprises. "Each partner builds on Geisel's inventive spirit while enabling us to tap into new targeted audiences – including young children, tweens, families and teachers, as well as adult fans."
Here is what's in store, just in time for Dr. Seuss's birthday:
- Baby and Toddler Apparel – Available now at Target and Target.com, Dr. Seuss Enterprises has launched "The Cat in the Hat" and "Oh, the Places You'll Go!" branded hoodies, onesies, t-shirts, and dresses for kids.
- In-Store Reading Events – In partnership with Random House, Target shoppers nationwide are invited to celebrate Dr. Seuss's birthday with a complimentary read-along in every store on March 2.
- Hanna Andersson Toddler Apparel – This pioneer of high-quality organic clothing for the whole family debuts an exclusive line of toddler apparel featuring favorite Dr. Seuss characters. The assortment includes dresses, sweatshirts, leggings, and more.
- Party City Décor, Costumes and Classroom Supplies – The ultimate destination for all things celebration debuted Dr. Seuss-branded costumes and pajamas, as well as classroom décor and teacher supplies, to drive further excitement around literacy and learning in and out of school.
- Funko Pop! Signature Character – The popular consumer products company that brings iconic characters to life has launched a figurine of Dr. Seuss himself, which is sold at major domestic retailers including Target, Barnes & Noble, Amazon, Walmart, and GameStop.
Dr. Seuss Enterprises continues to grow its licensee partner base with creative collaborations that keep a love for Dr. Seuss alive amongst new and existing fans. The company invites all ages to join in a global celebration of legendary Dr. Seuss's 115th birthday on March 2 and ultimately, to continue fostering a lifelong love of reading, self-confidence, and the wonderful possibilities of imagination.
For more information on Dr. Seuss Enterprises, visit seussville.com.
About Dr. Seuss
Theodor Seuss Geisel is quite simply the most beloved children's book author of all time. Winner of the Pulitzer Prize in 1984, three Academy Awards, two Emmy Awards, three Grammy Awards, and three Caldecott Honors, Geisel wrote and illustrated 45 books for children. Hundreds of millions of copies have found their way into homes and hearts around the world. While Theodor Geisel died on September 24, 1991, Dr. Seuss lives on, inspiring generations of children of all ages to explore the joys of reading. For more information about Dr. Seuss and his works, visit seussville.com.
About Dr. Seuss Enterprises, L.P.
Dr. Seuss Enterprises is a leading children's entertainment company committed to caretaking Theodor Seuss Geisel's (Dr. Seuss's) legacy, ensuring that each generation can experience the amazing world of Dr. Seuss. Established in 1993 and based in San Diego, CA, the company's global portfolio complements the roster of iconic Dr. Seuss books, and includes films, TV shows, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. Ted Geisel once said he never wanted to license his characters to anyone who would "round out the edges" – a guiding principle at Dr. Seuss Enterprises. For more information about Dr. Seuss and his works, visit seussville.com.
SOURCE Dr. Seuss Enterprises, L.P.
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