Dr. Caleb Gattegno Intellectual Property Purchased by Canadian 'Phil-entrepreneur'

NEW YORK, May 31, 2011 /PRNewswire/ - Educational Solutions Worldwide Inc. [ESWI], today announced it has finalized the purchase of all the rights to the intellectual property of Dr. Caleb Gattegno, who is regarded as one of the world's leading innovators in education.

Ownership of the Gattegno IP will now reside in the hands of Canadian 'phil-entrepreneur' Eaton Donald, and will be administered and developed through ESWI, which is privately held by Mr. Donald and headquartered in Toronto, Canada.

Mr. Donald was a principal of Digital Cement Inc., one of Canada's most innovative marketing services companies, and is credited with redefining how Fortune 500 companies engage, manage and evolve their customer relationships using the Internet. After growing to approximately 125 employees, Digital Cement was sold to Pitney Bowes for $52 million in 2007. Mr Donald took two years off to spend time with his family before he founded The Skylar Project (www.theskylarproject.com), an initiative to create low cost housing for the poorest populations of the world.

Mr. Donald purchased the IP rights from Dr. Gattegno's surviving widow who had managed her husband's worldwide interests from a base in New York City since his death in 1988.

"I'm honored to be chosen to bring Dr. Gattegno's remarkable work in education to a new generation of educators and their students," said Mr. Donald.

"Dr. Gattegno wrote prolifically on psychology, health, education and the nature of media culture," added Mr. Donald. "He thought we could do a better job of educating our children and he showed us how by presenting challenges so that students could create their own knowledge and skills rather than rely on memorization."

ESWI will manage and develop the Gattegno Intellectual Properties and a vast array of accompanying teaching products and published works with Mr. Donald taking an active role as chief executive officer.

"Dr. Gattegno would have turned 100 this year and a number of events are planned throughout world to commemorate the centennial of his birth, including the publishing by ESWI of a collective memoir: The Gattegno Effect, 100 Voices on One of History's Greatest Educators," said Mr. Donald.  "We are also re-releasing all of his published works as well as introducing some exciting new educational products based on his unique pedagogies."

About Educational Solutions Worldwide Inc.
http://www.educationalsolutions.com

Educational Solutions Worldwide Inc., is a leading force in developing new approaches and products in the educational field based on the pioneering scientific research and groundbreaking pedagogies developed by Dr. Caleb Gattegno. Today, the company continues to re-invigorate his vast riches of unique educational approaches, materials and technologies in highly creative ways that serve its mandate of making the learning of mathematics (Gattegno Math), a second language (The Silent Way) and basic literacy skills (Words in Color) easily accessible and highly integrated in the daily activities of people regardless of who they are and where in the world they live.

SOURCE Educational Solutions Worldwide Inc.

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