Dove Men+Care Spreads #HolidayShear this Season with Complimentary Washes and Haircuts for Men and Kids

The brand partners with Bishops Cuts/Color to educate consumers on the Dove Men+Care Hair Range

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Dec 07, 2018, 09:45 ET

ENGLEWOOD CLIFFS, N.J., Dec. 7, 2018 /PRNewswire/ -- The most wonderful time of the year is often the most busy. To help families spend more time together while preparing for the holiday season, Dove Men+Care is giving the gift of free washes and haircuts to men and the children in their lives. On Saturday, December 8, the brand will launch #HolidayShear by taking over 22 locations of Bishops Cuts/Color, a national chain that is predominately minority-owned, who offers affordable haircuts and gives back to each of its communities.

"Every holiday season my son and I are left scrambling at the last minute to make it to the barbershop," said Tyler McElhaney, father and founder of Tynology, a men's lifestyle blog. "This year, it is so great to partner with Dove Men+Care on this incredible event. Not only am I able to cross another errand off my list, but it is great to spend quality time with my son during such a busy time."

To keep men and kids engaged while they wait for a wash and haircut, Dove Men+Care created activity cards to encourage bonding through drawing, playing and conversation. These activities include never-before-seen "Draw Dad's Do" and "What's the Buzz?", as well as fan-favorites like tic tac toe, fill in the blank and connect the dots. There will also be photo opportunities for each to show off their new holiday haircuts.

"This time of year is all about giving, so we are thrilled to surprise our customers through this partnership with Dove Men+Care," said Leigh Feldman, Chief Marketing Officer at Bishops Cuts/Color. "We are all about celebrating our differences and understand that families come in all shapes and sizes. We're most excited about this opportunity to make each and every customer look and feel their best with a variety of products from Dove Men+Care made for any hair type."

Each barber and hairstylist will also educate customers on the benefits of the Dove Men+Care hair care products. Formulated to make men's hair stronger and more resilient, the Dove Men+Care wash and care products are formulated to address men's most common hair care concerns, including dandruff, itchy or sensitive scalp, and thin or oily hair.

This activation is an example of how Dove Men+Care remains dedicated to men who care for their families, communities, and themselves. Not only does the partnership with Bishops Cuts/Color give men the haircare products they need to address all of their hair concerns, but it also gives the gift of spending time with the kids in their life this holiday season.

ATTENDANCE DETAILS
The complimentary haircuts, washes and styling are limited to 22 participating Bishops Cuts/Color locations across the United States only, and no other complimentary services will be provided. There are no substitutions, gratuities are not included, and the participants are limited to walk-ins only as appointments will not be available for the complimentary services. Customers must be present to reserve a spot in line, and there will not be any rain checks available for any services unable to be completed by the end of the event. In the event of unexpected circumstances forcing the store to shut, the event in the affected market will hold its event on December 9, 2018.

The complete list of participating Bishops Cuts/Color locations include:

For more information on Dove Men+Care products and men's personal care advice, visit DoveMenCare.com.

About Bishops Cuts/Color
BISHOPS offers a full menu of cuts, color, straight razor shaves, and facial hair grooming that will empower local residents to feel more confident in their individuality. A-la-carte pricing for haircuts, trims, hairstyling, coloring, blending, shaves, shampoo services, blowouts, conditioning and more, plus an unpretentious staff, being open 7 days a week from the early morning to the late night, and affordability ensures that Bishops makes self-care and hair care accessible to all.

Founded in Portland in 2001 by Leo Rivera as the alternative to overpriced salons and boring chop shops, Bishops was one of the first to introduce customers to the 'all-ages and all-genders are welcome' salon experience (as well as being one of the first to hand 21+ clients a beer while they waited!). At Bishops, it is not just about haircuts and color, it's about being yourself and finding community. Our foundation rests on customer service, taking pride in our craft, going out of our way to be decent people, creating a space where everyone is accepted, and being passionate about what we do.

About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry's, Breyers, Caress, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Love Beauty and Planet, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Promise, Pure Leaf, Q-tips, Schmidt's Naturals, Seventh Generation, Simple, Sir Kensington's, St. Ives, Suave, Sundial Brands, Talenti Gelato & Sorbetto, TAZO, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating more than $9 billion in sales in 2017.

Unilever's Sustainable Living Plan underpins the company's strategy and commits to:

Helping more than a billion people take action to improve their health and well-being by 2020.
Halving the environmental impact of our products by 2030.
Enhancing the livelihoods of millions of people by 2020.

The USLP creates value by driving growth and trust, eliminating costs and reducing risks. Globally, the company's sustainable living brands are growing 50% faster than the rest of the business and delivered more than 60% of the company's growth in 2016.

For more information on Unilever U.S., its brands and the USLP visit: www.unileverusa.com

Contact:
Jessica Ostrau/Edelman
(212) 740-4595
[email protected]

SOURCE Dove Men+Care