Dove® Men+Care® Introduces First Premium Line Of Expert Shave Products

Brand Partners With Leading Barbers And Dermatologists To Create New Expert Shave And Give Guys The Ultimate Caring Shave Experience

News provided by

Unilever

Jan 22, 2014, 09:00 ET

ENGLEWOOD CLIFFS, N.J., Jan. 22, 2014 /PRNewswire/ -- Professional barbers and dermatologists agree that the key to a smoother, more comfortable shave is not only the razor, but the products used on the skin and beard. Caring for men's faces just got better with the launch of the new Dove® Men+Care® Expert Shave range. The brand's first advanced three-step approach delivers the ultimate caring shave experience.

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Built on the Dove heritage in cleansing, moisturizing and care, Dove® Men+Care® has collaborated with leading barbers and dermatologists to develop the range. Clinically proven to better hydrate men's faces, the new Dove® Men+Care® Expert Shave range will better care for skin before, during and after shaving.

"Dove® Men+Care® Expert Shave is an upgraded shaving experience for men — the products are specifically designed to allow for smooth razor glide across the skin and an advanced level of moisturization, before, during and after shaving," said Carmelo Guastella, award-winning barber with 30 years of experience who collaborated on the creation of the range. "I believe that how you prepare men's skin and the ingredients used in products are as important as blade selection when it comes to shaving."

Upgrade His Shave in Three-Steps
The Dove® Men+Care® Expert Shave Range three-step approach delivers a superior shave experience for men. Used together, the products better care for men's faces before, during and after shaving:

Step 1 "Pre-Shave:" Products cleanse and soften men's skin and stubble/beard to better prepare the face for a smooth shave
Step 2 "Shave:" Shave creams are clinically proven to provide superior hydration for the ultimate caring shave
Step 3 "Post-Shave:" Absorbs quickly to soothe skin and help relieve shaving irritation

Superior Shave Experience
The Dove® Men+Care® Expert Shave range includes five products, each of which draws on the 50 years of experience Dove has caring for and moisturizing skin:

Exfoliating Pre-Shave Scrub: clinically proven to hydrate skin as it cleanses, while lifting and scrubbing stubble to help reduce ingrown hairs
Softening Pre-Shave Oil: formulated to soften hair and prepare the face for a closer, more comfortable shave with moisturizing ingredients
Smoothing Shave Cream: creamy lather helps protect from shaving irritation and ensures a smooth razor glide to leave skin feeling soft and moisturized
Total Comfort Shave Cream: moisture-enriched formula designed for men with dry skin, this protective cream softens hair on contact for a smooth razor glide and is clinically proven to hydrate skin and help reduce shaving irritation
Intense Post-Shave Repair Balm: fast-absorbing, soothing formula is clinically proven to re-hydrate skin and help reduce irritation after shaving

Pushing the boundaries
The Dove® Men+Care® Expert Shave Range includes only shave creams, not traditional shave gels or foams, because cream formulas have the ability to provide higher levels of moisturization. new Dove® Men+Care® Expert Shave Smoothing Shave Cream and Total Comfort Shave Cream are formulated to help skin stay hydrated and ensure optimum levels of slick when gliding a blade over the face.

"The two shave creams in Dove® Men+Care® Expert Shave contain high levels of moisturizing ingredients that are clinically proven to offer superior moisturization compared to competitor shave products on the market," said Matt Kuznitz, Unilever Scientist who spearheaded the research and development for the range. "We developed Expert Shave to be the most caring line of Dove® Men+Care® shaving products available and to deliver the shave experience we knew men needed and would appreciate."

For more information on Dove® Men+Care® Expert Shave visit www.dove.com/expertshave

About Dove^® Men+Care^® US
Dove^® Men+Care^®is the first brand from Dove^® developed specially for men. Manufactured by Unilever, it is the #1 recommended body wash by dermatologists. Launched in 2010, the Dove^® Men+Care^® portfolio includes: Body Washes and Bars with skin care built in, Deodorants and Antiperspirants with 48-hour odor and wetness protection designed to be tough on sweat, not on skin, Hair Care that fortifies to make men's hair three times stronger, and a Face Range designed to help men take better care of their skin in three easy steps. All Dove^® Men+Care^® products are available nationwide in food, drug, and mass outlet stores.

About Unilever North America
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, St. Ives, Suave, TIGI, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.

Unilever employs more than 12,000 people across North America – generating over $10 billion in sales in 2012. For more information visit www.unileverusa.com or www.unilever.ca.

Contact:
Tony Nikolla/Edelman
212-642-7798
[email protected]

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/65184-dove-men-care-introduces-first-premium-line-of-expert-shave-products

SOURCE Unilever