Dove® Hair Premieres Advanced Weightless Moisture at the Film Festival in Park City

NEW Dove® Advanced Hair Series Launches New Collections with Pop-Up Salon

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Jan 16, 2014, 08:00 ET

ENGLEWOOD CLIFFS, N.J., Jan. 16, 2014 /PRNewswire/ -- Whether on- or off-screen, hair can be powerful enough that it defines a woman's own personal style. In film, hair can play a role that illustrates a character's transformative journey or becomes an expression of emotions. Dove® Hair is celebrating women in film and the role hair plays with the premiere of NEW Dove® Advanced Hair Series in Park City, Utah. The Dove® Advanced Hair Series Salon, part of the Talent Resources Gifting Suite, is open January 17 – 19, 2014, and brings advanced weightless moisture to the cold and dry mountain air of one of the most coveted film festivals.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/65189-dove-advanced-hair-series-weightless-moisture-film-festival-park-city-utah

The three-day salon event marks the launch of NEW Dove® Oxygen Moisture, which delivers moisture plus volume to fine hair, and NEW Dove® Pure Care Dry Oil, which nourishes hair making it silky, but without leaving it greasy or heavy. Both product lines are part of the NEW Dove® Advanced Hair Series, a premium line of products that give women a solution to their most sought after hair needs.

"The launch of Dove® Advanced Hair Series – NEW Dove® Oxygen Moisture and NEW Dove® Pure Care Dry Oil – provides women with the strong foundation to care for their hair while ensuring it has the weightless style they desire," said Jennifer Healy, Director, Unilever Hair Care. "We are thrilled to launch the Dove® Advanced Hair Series collections in Park City, an ideal backdrop to premiere a collection of products with advanced weightless moisture that gives women the feeling of a great hair day, every day."

A WEIGHTLESS HAIR EXPERIENCE IN PARK CITY
The Dove® Advanced Hair Series Salon is providing women with a nourishing wash and style featuring NEW Dove® Oxygen Moisture or NEW Dove® Pure Care Dry Oil collections, as well as select Dove® Style+Care products. In addition, celebrity stylist Matt Fugate will be on-hand at the salon throughout the day to offer women expert hair services and tips for maintaining voluminous and silky styles all day.

The Dove® Advanced Hair Series Salon will also feature a barbershop to give guys the ultimate Dove® Men+Care® shave and hair care treatment in Park City. Inside the barbershop men will have a chance to try NEW Dove® Men+Care® shaving products and the NEW Aqua Impact Fortifying Shampoo. Proven to make men's hair 3X stronger*, the Dove® Men+Care™ hair care line moisturizes and revitalizes men's hair without weighing it down.

ADVANCED WEIGHTLESS HAIR AT HOME
Women not in Park City this weekend can still take part in the festivities. Whether seeking moisture plus volume or nourishment plus silkiness, there are many ways women across the country can experience NEW Dove® Advanced Hair Series, including:

Following @Dove on Twitter and Instagram to get information on daily giveaways (while supplies last) and real-time salon updates between January 17-19, 2014 using #WeightlessHair
Checking out behind-the-scenes photos from the Dove® Advanced Hair Series Salon and product tips on Facebook.com/Dove

SUPREMELY WEIGHTLESS CARE
Dove® Hair is committed to providing advanced hair care solutions to nourish and replenish hair that experiences unwanted dryness and damage. Winter weather can take a toll on hair, making it appear flat and dull. The key to keeping hair full of bounce and shine this season is nourishing hair from root to tip. NEW Dove® Advanced Hair Series collections contain advanced weightless moisture formulas, which combine luxurious ingredients, designer fragrances and beautiful packaging.

NEW Dove® Oxygen Moisture
New Dove® Oxygen Moisture, part of the New Dove® Advanced Hair Series, is made for women with fine hair to deliver moisture and volume in one. The advanced formulas allow women seeking volume to achieve 95 percent more body and fullness after just one wash.** The Dove® Oxygen Moisture collection contains moisturizing ingredients fused with oxygen. The advanced formulation with Oxyfusion Technology contains Oxygen-fused moisturizing ingredients that deliver a balance of moisture and volume to instantly and evenly disperse it throughout the hair. The end result is bouncy, full-looking hair that is delicately smooth and easy to manage. The NEW Dove® Oxygen Moisture collection is comprised of four products available in select mass, food and drug retailers nationwide starting this January with full distribution of products in March 2014: NEW Dove® Oxygen Moisture Shampoo and Conditioner, Leave-in Foam and Root Lift Spray.

New Dove® Pure Care Dry Oil
In addition, the NEW Dove® Pure Care Dry Oil collection is designed to provide hair with nourishment and silkiness without weighing hair down. The New Dove® Pure Care Dry Oil Shampoo and Conditioner care for all hair types, while the New Dove® Pure Care Dry Oil treatments are specifically designed to nourish hair without making it feel greasy. When used as a complete system, the New Dove® Pure Care Dry Oil line delivers 5X silkier hair***. The Dove® Pure Care Dry Oil collection is comprised of four products available in select mass, food and drug retailers nationwide starting this January with full distribution in March 2014: NEW Dove® Pure Care Dry Oil Shampoo and Conditioner, as well as the Nourishing Hair Treatment with African Macadamia Oil and the Restorative Hair Treatment with Anatolian Pomegranate Seed Oil.

About Dove^®Dove®, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove® product, which includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care and styling aids. Dove® Men+Care™ launched in 2010 with products developed specially for men. Dove® is available nationwide in food, drug and mass outlet stores.

About Unilever North America
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, St. Ives, Suave, TIGI, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.

Unilever employs more than 12,000 people across North America – generating over $10 billion in sales in 2012. For more information visit www.unileverusa.com or www.unilever.ca.

*due to breakage vs. non-conditioning shampoo
**When using Shampoo and Conditioner as a system or other products in the range vs. flat, limp hair
***when using shampoo, conditioner and treatment system vs. non-conditioning shampoo

Contact:
Greg Casto/Edelman
212-704-8113
[email protected]

SOURCE Unilever