Douglas Elliman Partners With Advance Local's Headline Studio To Launch The Reimagined Elliman Magazine

The redesigned magazine is the result of Douglas Elliman's new and exclusive partnership with Headline Studio, the in-house content marketing agency of Advance Local. The fall 2017 edition brings Elliman's expertise to the forefront through rich, original content, strategic property positioning, and engaging interviews with influencers and thought leaders.  The new magazine will be debuted at the Condé Nast Gallery at One World Trade Center in mid-September.

"We're very excited to share this new fall issue, which is full of engaging stories and intimate looks into each of Douglas Elliman's markets nationwide, including New York, the Hamptons, South Florida, Aspen and California from Coronado to Carmel," said Dana DeVito, senior vice president of marketing for the nationally recognized firm. "And to work with Advance Local's Headline Studio, affiliate of iconic magazine publisher Condé Nast, is an honor."

Highlights of the content-filled fall issue include:

• Weaving the hottest hues of 2018 into your décor with Leatrice Eiseman, executive director of the Pantone Institute
• An exploration of some of New York City's favorite neighborhoods – on foot – with local natives and experts
• A peek at Manhattan's "secret bars" 
• An interview with food impresario Drew Nieporent on the Tribeca he loves
• A look at this fall's exhibits showcasing women artists by well-known art writer Ted Loos
• Tasting notes for a selection of wines from Long Island
• Long Island's opulent Gatsby-era estates
• Westchester's world-class golf courses
• Day tripping in historic downtown Greenwich
• A visit to an historic farm, where music fills the air in Shelter Island, New York
• A celebration of Miami's dog-friendly culture
• Fly-fishing in Colorado
• The personal shopping pros of Beverly Hills
• How to make a move to a new country
• What inspires lauded interior designer Brian J. McCarthy this season

Additionally, for all Elliman markets nationwide, there is a representative column, My Neighborhood, written by a long-time resident.

"I'm honored to be leading the creative reimagination of Elliman Magazine," said Peter Yates, the creative director of the magazine, who spearheaded the redesign. "We've produced a modern, elevated magazine that celebrates the unique lifestyle that the Elliman portfolio represents."

"Elliman Magazine, with its new focus and feel, has become a fantastic tool in connecting our markets, sharing our beautiful properties, and reaching out to our clientele in a new and exciting way," said Scott Durkin, COO of the real estate firm. 

Elliman Magazine is available in every Douglas Elliman office and sales gallery across the country as well as via national newspapers including The New York Times, the Wall Street Journal and the Los Angeles Times.  In addition, direct mail will be targeted to affluent consumers in all Douglas Elliman markets using the Conde Nast and Hearst Magazines list management databases through Douglas Elliman's partnership with Headline Studio.

About Douglas Elliman Real Estate

Established in 1911, Douglas Elliman Real Estate is the largest brokerage in the New York Metropolitan area and the fourth largest residential real estate company nationwide. With more than 7,000 agents, the company operates approximately 110 offices in Manhattan, Brooklyn, Queens, New Jersey, Long Island, the Hamptons & North Fork, Westchester, Greenwich, South Florida, Colorado and California. Moreover, Douglas Elliman has a strategic global alliance with London-based Knight Frank Residential for business in the worldwide luxury markets spanning 60 countries and six continents. The company also controls a portfolio of real estate services including Douglas Elliman Development Marketing; Manhattan's largest residential property manager, Douglas Elliman Property Management with over 250 buildings; and DE Commercial. For more information on Douglas Elliman as well as expert commentary on emerging trends in the real estate industry, please visit elliman.com.

About Headline Studio

Headline Studio, the in-house content marketing agency of Advance Local, creates stories for brands that engage audiences and start conversations. As part of one of the largest privately held media companies in the country, Headline Studio brings first-hand insight and journalistic integrity to the work they do for clients. 

Advance Local is a division of Advance Publications, along with Condé Nast, publisher of premium brands like Vogue, Vanity Fair, Bon Appétit and Golf Digest; and American City Business Journals, publisher of business news in 43 U.S. markets

SOURCE Douglas Elliman

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