Do's and Don'ts for Better Lead Nurturing and Follow-up

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Jul 19, 2013, 04:30 ET

PHILADELPHIA, July 19, 2013 /PRNewswire/ -- Lead Nurturing and follow-up are crucial steps in content marketing – from strategy to process to the overall program. Organizations are spending significant dollars to develop content with the hopes of building awareness, strengthening thought leadership, and driving leads.

Richardson, a leading sales training company, has posted a blog, Some Do's and Don'ts for Better Lead Nurturing and Follow-up on their award-winning Sales Excellence Review blog site. The blog, written by Jim Brodo, SVP of marketing, provides readers with some critical do's and don'ts for becoming more efficient and effective in executing their lead nurturing and follow-up strategy to earn a good return on your investment in content marketing.

To read the blog post, please click here.

About Richardson

Richardson (http://www.richardson.com) helps leaders prepare their organizations to execute sales strategies and achieve business objectives. We have the expertise and resources to help you scale your initiative quickly and confidently across your entire sales force and supporting functions. With you, we establish sales best practices, evaluate talent, build capability and consistency through world-class sales training, and sustain necessary change. We ensure that your solution reflects your unique culture and values, which drives rapid adoption and lasting results.

SOURCE Richardson