Doritos "Sling Baby" Wins 2012 USA TODAY Facebook Super Bowl Ad Meter

MCLEAN, Va., Feb. 7, 2012 /PRNewswire/ -- The USA TODAY Facebook Super Bowl Ad Meter winner has been announced and Doritos "Sling Baby" came out on top for 2012. The ad features a grandmother who creates a way to sling her grandson – with a rubber band-like setup - across the yard to grab a Doritos bag from a taunting boy.  The Facebook community rated the ad a 4.33 (on a scale of 1 to 5 stars).

          The top five ads chosen by the Facebook community and their score:

• Doritos – Sling Baby – 4.33
• Bud Light – Weego – 4.25
• Kia – A Dream Car. For Real Life. – 4.23*
• Chrysler – It's Halftime In America – 4.23*
• M&Ms – Ms. Brown/Just My Shell – 4.22

        * In the event of a ratings tie, higher rank goes to the ad that received the larger number of votes.

The USA TODAY Facebook Super Bowl Ad meter voting was open to Facebook's more than 800 million global users. Facebook users could view, rate and share all the national ads that aired during the game.  Voting began right after the first ad aired during the Super Bowl on Sunday night and continued until 6:00 p.m. ET on Tuesday. Complete results can be found at admeter.usatoday.com and facebook.com/sports as well as in Wednesday's print editions of USA TODAY.

Created in 1989 to gauge consumers' opinions about television's most expensive commercials, Ad Meter and has been a subject of great consumer interest and conversation over the years. The 2012 USA TODAY Facebook Super Bowl Ad Meter combines the industry authority of USA TODAY with the social engagement of Facebook. With the rise of social media as a tool for consumers to voice, share and discover topics of conversation, this year's collaboration between USA TODAY and Facebook for Ad Meter 2012 is an evolution of how America discusses and rates ads during and after the Super Bowl, one of the most popular ad spend days of the year.

About Facebook

Founded in February 2004, Facebook's mission is to give people the power to share and make the world more open and connected. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a privately held company and is headquartered in Palo Alto, Calif.

About USA TODAY

USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY's mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Today, through its newspaper, website and mobile platforms, USA TODAY connects readers and engages the national conversation. USA TODAY, the nation's number one newspaper in print circulation with an average of more than 1.8 million daily, and USATODAY.com, an award-winning newspaper website  launched in 1995, reach a combined 5.4 million readers daily. USA TODAY is a leader in mobile applications with more than ten million downloads on mobile devices.  The USA TODAY brand also includes USA TODAY Education and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).

SOURCE USA TODAY

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