Dope Melody: Zumba® Fitness And Vanilla Ice 'Collaborate' To Create 'Ice Ice Baby Zumba® Remix' And Music Video

Vanilla Ice / Zumba® Fitness Music Video Launches Today Exclusively on Billboard.com

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Aug 21, 2012, 10:33 ET

MIAMI, Aug. 21, 2012 /PRNewswire/ -- Zumba^® Fitness has teamed up with Vanilla Ice to create a dance remix of the early '90s party anthem "Ice Ice Baby," launched through the Zumba Fitness music promotional platform. Two decades after the song shot to the top of the charts, Zumba instructors and fans across the world will groove to a brand new invention: a Zumba-inspired version remixed with a fusion of new dance and house beats featuring Zumba choreography.

Zumba creator Beto teamed with Vanilla Ice to create a choreography-style music video launching today exclusively on Billboard.com, the online destination of the world's premier music brand. The "Ice Ice Baby Zumba Remix" also can be purchased on iTunes.

"Whether it's music, acting or renovating homes, I've got to love what I do if I'm going to really commit to it—passion is key," Vanilla Ice said of his partnership with the global phenomenon. "So when I learned 12 million people were committed to the dance party that is Zumba Fitness, I was on board. As a musician and someone who appreciates a good fitness program, there is nothing better than having fun and getting fit at the same time. Word to your mother!"

Vanilla Ice recently debuted the "Ice Ice Baby Zumba Remix" with a live performance before 8,000 Zumba instructors from around the world at the 2012 Zumba Instructor Convention in Orlando, Fla. Those in attendance at the sold-out Fitness Concert danced to new choreography as Vanilla Ice took the stage with celebrity Zumba instructors.

"Ice Ice Baby' is such a recognizable song—it's difficult to find someone who doesn't want to dance along to it every time it comes on," said Sergio Minski, director of music for Zumba Fitness. "By teaming with Vanilla Ice, we're creating exciting new opportunities to further expand our music platform. And at the same time, we're giving our instructors a fun new addition that will even further amp up the party atmosphere in their classes."

Zumba—the global multimedia fitness leader and creator of the acclaimed Zumba^® fitness-party—is rolling out the "Ice Ice Baby Zumba Remix" at fitness centers, dance studios, Beachfront Avenue and all venues that host Zumba classes for more than 12 million people across 125-plus countries.

Zumba Fitness operates an innovative music platform that enables artists to leverage its global network reaching 12 million students across more than 110,000 locations in live Zumba classes each and every week. In the last few years, Zumba Fitness has released more than 300 original songs featuring artists like Pitbull and Wyclef Jean, and has songs that are currently topping the Latin and fitness charts. The fitness brand has also released four top-selling albums: "Cardio Party," "Zumba Fitness Vibe Tribe," "Party Nation" and "Zumba Fitness Original Soundtrack."

For additional information or to find a live class, visit www.zumba.com, and to download The "Ice Ice Baby Zumba Remix," click here.

The Zumba remix of "Ice Ice Baby" was produced by Beto Azout and Salo Sterental, with original vocals by Vanilla Ice.

About Zumba Fitness, LLC
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined "fitness-parties," Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world -- reporting more than 12 million weekly class participants, in over 110,000 locations, across more than 125 countries. In addition to its original Zumba^® program, the company also offers a range of specialty classes, including Zumba Gold^®(for active older adults), Zumba^® Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba^® (the ultimate "pool party" workout), Zumbatomic^®(Zumba routines for kids), Zumba Sentao™ (chair-based Zumba class that strengthens, balances and stabilizes the core) and Zumba^® in the Circuit (a 30-minute workout that combines signature Zumba^® moves with circuit training at timed intervals). The Zumba^®fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert™ events and a lifestyle magazine. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com and find us on Facebook and Twitter.

Note about the Zumba® trademark
The word ZUMBA^® was coined by our company and is the brand name for our fun and effective fitness program that combines easy-to-follow moves with invigorating Latin and international rhythms. When referring to ZUMBA^® we ask that you please keep in mind the following to protect the thousands of instructors worldwide who make their careers teaching Zumba Fitness classes:

Please do not:

Use Zumba as a verb -- for example, "once you zumba, you'll be hooked."
Use Zumba as a noun -- for example, "zumba is my favorite exercise."
Use Zumba as a generic term -- for example, as a name for a fitness program "My gym offers zumba."

Instead, please do:

Capitalize the letter "Z" or the whole word "ZUMBA."
Refer to "the Zumba fitness program," "Zumba class," "Zumba instructor" etc. – for example "The Zumba fitness program is the most fun you'll ever have while working out" or "I love my Zumba instructor, she's the best."
Use the ^® symbol following the word Zumba^® - especially in headers and titles.

SOURCE Zumba Fitness